Presentation for clients - Texspiretexspire.com/.../TEXPIRE_presentation_03-2017_EN.pdf ·...

Presentation for clients

Founder of TEXSPIREFashion expert, designer and researcher.

2006-2009 BA IED Moda Lab, Milano“Fashion & Textile Design”

2008 summer courseFIDM, Los Angeles“Fashion Business”

2010-2011 MAMIND, Politecnico di Milano“New Tech.style Design”

Aigerim Akenova

Education


Assistant DesignerСARTA E COSTURA

Textiledesigner

MISURACA

Senior fashiondesigner

W by WALLA

Contributor for colour

PANTONEVIEW.com

Work experience

2009

Milan MilanAsia

Middle East

Concept designer of National

PavilionEXPO 2017

AstanaKazakhstan

AstanaKazakhstan

Kingdom of Bahrain

Guest-lector on “Trend Forecasting”

and “FashionDesign” courses

KazNUA

201020122011

20142013

20152013

20172014

We work with textileAs designers. As researchers. As experimenters.

Finding inspiration in the world of textile, fashion and design, we share our knowledge and light the spark of inspiration in our partners.

Inspired by textile.

We are in an endless research for new ideas, trends and technologies.

TEXTILE INSPIRATION

To explore and analyze the Asian culturalpanorama, traditions and modern trends.

Mission of TEXSPIRE

EXPLORE

DESIGN

SHARE

To decode cultural codes, to find commondenominator and to translate it into communication via colours and textures.

To share this knowledge with the worldand to provide inspiration!


Our Unique Advantages

ORIENTAL APPROACHOriental traditions and knowledge are rooted in ancient times. In the East, everything has a hidden meaning and it helps us in creating a truly solid conceptual ideas and products.

EXPERTS IN TEXTILE FIELDFunctional and beautiful design, unconventional use of fabrics as a constructional material – is a legacy of nomadic culture.

INNOVATIONSTEXSPIRE creates unique concepts by using cutting-edge research and experimenting with cross-fertilization between different disciplines.

SUSTAINABLE SOLUTIONSConnecting innovations and traditions with modern approach to manufacturing,allows to minimize costs, reduce harmful waste, optimize energy and human resources.

WHAT can TEXSPIRE offer you?EXPLORE

Analysis of global and local trends

Unique methodology of research

Unique knowledgein design

Synthesis of Eastern and Western experience

Originalmaterial

Search for new ideas

We inspire you and your future

products

We develope conceptual design

solutions

We provideadvance

professionaltraining

Research of new ideasand solutions

Individualmethodical plan

Solidconceptualapproach

DESIGN SHARE

Examplesof completed

projects

EXPLORE

Conceptual design of National Pavilion

Expo 2017


EXPLOREGoal:

International specialized exhibition EXPO is going to be heldin Kazakhstan in 2017. Each pavilion must reflect the best practices, develop and represent country as a brand. So what is brand identity of Kazakhstan? How it reflects the subject of EXPO – "Future Energy"?

Cultural background:While developing a concept, we were exploring cultural and historical features of Kazakhstan, it's landscapes and so-called landmarks. We've connected associations with country's heritage and it's vision of the future.


Презентация для клиентов

EXPLORESolution:

Specialized research of social, cultural, historical and strategic aspects allowed us to develop a strong and interesting concept which will allow visitors to experience Kazakhstan in an interactive and exciting way.

EXPLORE1. The National Pavilion will be located inside thesphere - central part of the entire exhibitioncomposition.

2. Development of the concept.

3. Detailed breakdown of the conceptual idea on colors and materials.


Innovative solutions

EXPLORE

Modern society faces high level of environmental pollution. Cross-fertilization between science and design can help people to avoid dangerous contaminated areas and cope with problems

of urban pollution.


EXPLOREFunctional features:

There should be a solution that will work equally for everyone, taking into account disable people.


EXPLORESOLUTION:

Special tech bracelet connects to the city "info points", which are detecting pollution level, and warns the owner about approaching "most polluted" areas. Information is transmitted via "musicolour" technology,

which allows to provide information even to people with disabilities.


Cultural features

EXPLORE

In a society where one of the customs for women is to wear totally black abaya (cape) her options to express personality gets limited. Participating to Art Festival with the theme "Foundation" we've taken

Abaya as a foundation and challenged it by colour.


EXPLOREMain task:

Goal was to make sociological research and to find out: if contemporary society in the Gulf, where Abaya is an "imported" element, is ready for such radical changes?

Solution:We've challenged abaya with colour. Chosen colour was neon-yellow for two reasons. Firstly, yellow – is a colour of Solar Plexus chakra, which corresponds to the ability to express personality. Secondly, neon-yellow is used for best visibility in the desert areas.


EXPLORETHE RESULT


The results of an experiment conducted in the Kingdom of Bahrain showed that 95% of people reacted positively.They are ready for a change of black abayas to a lighter colours. Our model which

was presented during "Alwan 338" Art Festival became a grotesque visualisation of this idea. The final result has inspired local designers

for bold experiments with colours and patterns. Thus gradually started to change cultural landscape of the whole region.

DESIGN

Fashion and textile design


DESIGNGoal:

Main objective of the project is to introduce emergent brand from Kingdom of Bahrain to the Western market. At such competitive market, it's necessary to have unique style and personal identity.

Cultural background:Inspiration motives for design development were shape of the bahraini island and local mentality which were expressed by colour palette, silhouettes and pattern design. In order to establish strong concept we carefully studied stereotypes about the region and twisted it in a more sophisticated way. We designed unique style to emphasize and enhance femininity of a woman in a modern society.


DESIGNSolution:

Combining new technologies of finishing with traditional methodsof embellishment we were able to break into new exciting dimensions. Fine embroidery and traditional patterns were transformed into modern digital patterns. Two perspectives coexist harmoniously together, creating charming and eye-catching effect. Patterns inspired by terrain view from satellite give feeling of space and motives of fruitful date palm trees add vital sophistication.


DESIGNResults:

SS14 collection “Reflections” has been chosen by showroom in Milan, temporary presented in Paris and has been bought by Saks Fifth Avenue.


DESIGN

Sustainable designTextile design


DESIGNThe problem:

Very often manufacturers and designers have fabric scraps left from previous seasons. Fabrics of high quality which however canʼt be repeated in new season. Italian womenswear brand Misuraca faced this problem, too.

Objective:To offer a solution which will help to reuse the high quality scrap fabrics.


DESIGNSolution:

Weʼve experimented with textiles, created fresh ideas for prints,applied different finishing techniques and as the result got diverseselection of fabrics for FW 2010/11 season.


DESIGN

Sustainable designIndustrial design


DESIGNProject’s background:

Mantero is an Italian company specialized in high quality prints on a silk. Company has a century long history where it has achieved great archive of prints for such legendary clients as: Gucci, Salvatore Ferragamo, Pucci, Louis Vuitton etc. In order to be a leader in textile industry company needs to refresh its services on regular bases.

The problem:During production process itʼs common to get certain amountof factory defect. Mantero has collected quite a stock of such samples which they wanted to utilize for support of sustainable design.


DESIGNSolution:

Application of modern technologies has allowed us to create several eco-design solutions which were embodied in new line of interiorproducts – “Mantero Space”. Merging the latest Phillips technologies in lighting with elaborated fabrics of Mantero weʼve created diverse“tapestries” and “stained glasses” which could be functionally used in any interior. Sustainable collection of “Mantero Space” consisted quality folding partitions for large open spaces, curtains and shutters with a vivid texture and light module panel for soft lighting.


SHARERegional contributor

for Middle East


SHAREObjective:

To observe new colour trends in society, analyze and detect itʼs cultural roots.

Cultural background:Each region has its own perception of colour which contains emotional, cultural, historical and social background.


SHAREResult:

By engaging to colour research throughout the region we were able to forecast colour trends and provide this valuable information to the users of online platform – Pantoneview. It helped entireindustries associated with colours to launch relevant product on regional market.


SHARE

Education ofyoung Kazakhstani

designersPresentation for clients

SHAREBackground:

Fashion industry in Kazakhstan is at the stage of formation.However development of a strong fashion industry is impossible without strong and contemporary educational system, specially in the conditions of globalization.


SHAREProgress:

Exclusively for Kazakhstan Fashion Institute Texspireʼs specialists have prepared custom made series of lectures about fashion industry, specifics of job as a fashion designer and how to create own fashion line. Lectures also provide bases of how to forecast future trends for fashion and textile industries. Weʼve developed program for Fashion Design faculty at Kazakh National University of Arts. Initiated subscription and introduced students to WGSN – Worth Global Style Network. Creatinghigh quality educational base of Fashion Design Faculty allowed KazNUA to become first university among CIS to establish memorandum with Istituto Marangoni for an exchange program of students and professors.


then TEXSPIRE is looking forwardproductive and inspiring partnership!

If you have a challenge in textiles, design or colours solutions.

If you need a research, master class or training program.

If you are looking for interesting solutions with unique conceptual approach, environmentally friendly and sustainable...

Texspire LLPAstana, “Almaty” district, Tauyelsyzdyk

34, coworking Multispace.М: +7 702 777 9211.е: [email protected]

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