Presentation for Cab Ad

8/2/2019 Presentation for Cab Ad

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www.comferencesindia.net

CAB ADVERTISING (AN INTRODUCTION)

We Introduce You to a New Concept of advertising.

As we all Know something new and unique is always highly

appreciated in any industry especially in the advertisingindustry.

A new idea immediately catches the eye of the consumer

which is the main objective of any advertiser.
http://www.comferencesindia.net/http://www.crucialmoments.net/http://www.comferencesindia.net/http://www.crucialmoments.net/


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THE ULTIMATE OPPORTUNITY

The only Radio Taxi Operator with Iconic Status and pan India presence.

Glocal Positioning to compliment local heritage, culture & sentiment.

Mobile display with best in class vehicles providing unique visibility on road.

Loyal Patrons in Metros & major cities.

1000 modern technology enabled Cabs on road.

The Bench Mark set by OAIS compliments world standard.

True value providers to the customers.

Commitment of efficiency and service excellence.


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ADVANTAGES

Taxi mobile advertising expose your business to far more people than anyother visual advertising method.

Cost far less than you spend for advertising in news paper, hoardings,central medians, periodicals & radios.

Taxis go there : The people are Theaters, Exhibitions, Traffic signals,Airports, Railway Stations, etc.


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MORE ADVANTAGES

Convenient Proximity with Passengers.

Minimum 30 minutes close proximity.

Loyal Patronage from frequent users and focused

marketing.

Attention Grabbing on Road display.

Perfect Mix of Transit Display & branding.

Innovative zing for the Client.

Possibilities of interactive programs.

Conducting opinion poll and marketing surveys.

Technology enabled modern features


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BUSINESS SEGMENT

Air, Rail & Road

Travelers.

Corporate Citizens

Working Women

Senior Citizens

Students

Ladies & Children

Club/Pub/Party Goers


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CUSTOMER REACH

Each Cab runs 150 200 K.M. per day covering major roads & prime

locations of the concerned city. (70% of which is with Customers.)

Extremely effective mobile property with a visually viral effect.

Backlit Roof top display reaches out to large audience/crowd all over

city.Interiors of our cab are capable of target marketing as per city, gender,

age, education & occupation.

PIM will provide interactive engagement to the passengers about the

Brand.

The backlit rooftop display on high vehicles moving around the citygives more coverage and visibility than outdoor hoardings in the City.


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City No of Cabs Existing Planned in the next 12months.***

Delhi 500 1000

Kolkata 200 500

Hyderabad 110 200

Mumbai (For-She) 100** 500 **

Bangalore Nil 500

** For-She Cabs are driven by female drivers and carry only ladies and families. This is a

unique offering and would be available in Delhi and Hyderabad as well.*** The 12months plan is based on market conditions.

FLEET SIZE


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SPACE FOR DISPLAY

STILL ADVERTISING

Backlit Rooftop Display, Inside Door Strips, Door Panel (Vertical),Ceiling panel,

Leaflet Holder, Display Board, Rear Curtain, Panic Button Circle & Sideview Windows.

MOTION ADVERTISING

PIMPassenger Interactive Monitor.

Touch Screen LCD Monitor where Passengers can have Interaction aswell as entertainment. It can be used for commercials, online polls,informative entertainment and Route Navigation.


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ADVERTISING SPOTS - VERSA OX

Locations Size

Backlit Rooftop Display : W 10 X L 60 Sides

W 10 X L 45 Front & Back

Door Strips (internal) : W 1.75 X L 24

Door Panel (internal) : W 4 X L 22

Ceiling Panel : W 3 X L 42Leaflet Holder : L12 X W 5

Display Board : L 12 X W 12

Panic Button Circle : 3 Diameter

Rear Curtain Poster : W 14 X L 27

Side window Posters : W 17 X L 25

Front Door : 2.5 ft X 3.1 ft

Back Door : 2.5 ft X 3.2 ft


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ADVERTISING SPOTS - INDIGO MARINA

Locations Size

Backlit Rooftop Display : W 10 X L 60 Sides

W 10 X L 45 Front & Back

Door Strips (internal) X 3 : W 2 X L 25

Leaflet Holder : L11 X W 5

Display Board : L 10 X W 10

Panic Button Circle : 3.5 Diameter

Rear Curtain Poster : W 14 X L 27

Rear Quarter Glass : W 14 X L 26

Passenger Side Quarter Glass : W 9 X L 16

Dash Board Strip : W 4 X L 14


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STILL ADVERTISING SPOTS


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Two Sides: W 10 X L 60Available

Front & Back: W10 X L45Available

Two sides: W1.75 X L24Available

Backlit Roof Top Display:

Door Strips (inside):


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Door PanelsSize: W 4 X L 22

Available

Side Window PostersSize: W 17 X L 25

Available


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Ceiling PanelSize: W 3 X L 42

Available

Panic Button CircleSize: 3 Diameter

Available


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.

Leaflet Holders x 2Size: W 5 X L 12

AvailableSize: W 3.7 X L 4.9

For leaflets

Driver DetailsNot Available

For Advertisement.Display Box

Size: W 12 X L 12


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Rear Curtain PostersSize: W 14 X L 27


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Door strips X 3

Size W 2 X L 25

Backlit Roof Top DisplaySides: W 10 X L 60 F & B: W 10 X L 45



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.

Dash Board StripSize: W 4 X L 14

Passenger side quarter GlassSize: W 9 X L 16


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.

Panic ButtonSize: 3.5dm

Rear Quarter GlassSize: W 14 X L 27

Side view GlassSize: W 14 X L 26



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MOTION ADVERTISING:Targeting Screenagers

PIM : Passenger Interactive MonitorPIM can be contextually targeted, giving a choice to the advertisers to

choose

the environment one wants to get associated with Business / Movies /

Sports /Travel / Hospitality/ News / Gaming / Bookings, etc.

The following can be integrated:

Commercials

Movie Clippings

Online Polls & Surveys

Clippings of Comedy, Travel, Life Style & Current Affair shows.

Social Awareness Campaigns.Targeted Awareness.


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.

PIMPassenger Interactive MonitorDimension: 350 x 270 x 50mm

Monitor: 10.4 TFT 640X480 pixelGPS: 12 channel internal

MOTION ADVERTISING


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SUMMARY OF UNIQUE OPPORTUNITIES

Best in class iconic vehicle on road.

Loyal audience from key segments.

Focused attention span of minimum 20-30 minutes.

24 x 7 advertising opportunity in major cities simultaneously.

Possibilities of still and motion advertising.

Possibilities of interactive advertising including opinion polls, etc.

Dedicated database for follow ups with Customers.


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Come,

Exploit the Ultimate Opportunity !

Presentation for Cab Ad

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Transcript of Presentation for Cab Ad