Online Strategy Proposal By: Melissa McCallum

DreamWorks Challenge

• Produces high quality family entertainment by using animation

• Some of the movies DreamWorks has produced are Shrek, Kung Fu Panda, and Madagascar

• Want to produce world class, creative movies

DreamWorks Goals

• To produce two computer generated animation movies a year which are appealing to both adult and children

• To give people easy accessibility to movie trailers • Have people feel the ability to follow production of movies.

Integrated Theme

DreamWorks Animation is a company where only the best is acceptable. We want to be able to have people feel they are more informed about new movies coming out

Social Media: / • Twitter feed would be a place to give updates on movies coming out• Gives people sneak peaks on what is to come next with upcoming projects • Facebook would be used also for updates but where people can comment

on questions DreamWorks asks to get great feedback • Generate more buzz around the projects by using Banner Ads

Blogs

Find people who are dedicated to movies to blog/vlog for them by getting to preview movie before the release date

Pay Per Click

Website will be listed on the first search page

Metrics of Success

Reading the PPC Google AdWord

Reading the page and keyword ranking for movies produced by DreamWorks

See the comments and “Likes” on Social Media Pages

Viewing the comments, likes and dislikes on YouTube

Budget and Timeline • Budget

– Google AdWord would have a budget of $200 a day for Pay-per-click ($10,000 a year)

– Online Advertising $30,000

– People working on the social media programs $20,000

– Total of about $50,000 a year

• Timeline– Three Months in Advance of movie release would be increase in advertising – Reviews from Bloggers and Vloggers released a two weeks before movie – constant feed of information on social media

Enjoy The Show