DPTINC

(A Delaware Corporation)

DPTINC

(A Delaware Corporation)

DTP

Contact Information

(Corporate Office)555 West Fifth Ave.

Anytown, USA 55555

(555) 555-5555FAX 555-5554

DTP

Company History DTP was founded in May, 1991 by Jane

J. Jenson President: Jane J. Jenson Vice President: Linda L. Loger (first

employee) In 1992, DTP converted to a C

Corporation Growth steadily until now despite some

losses

DTP

What is DTP?

DTP-Desktop Publishing is the business of communication

DTP is the use of PC, printers and software to prepare documents such as Pamphlets Advertisements Magazines

DTP

What is DTP? (cont.)

DTP allows users to produce printed documents by employing Fonts, sizes Type justification, hyphenation Creating and Inserting graphics…and so much more

DTP

Equipments

A micro computer A laser printer with capacity of

printing at lease 300 dots per inch (dpi)

A word processing program A page description language Scanners can be optional

DTP

Business & Missions

Operating hours: 7am-6pm Mon-Sat Printing HQ operates 5 days/week Retail location staff:

Manager (dtp trained and experienced) Outside salesperson Customer service assistance One to three dtp experts

DTP

Headquarter staff also include: Additional outside sales representatives Eight dtp experts State-of-art printing facility headed by a

20-year experienced pressman and assistant

DTP

Target Market

Share of the company this year: President: 90% share Key employees: 10%

Target market: wide range of customers include: Individuals Business within the store service area

DTP

Products and Services

Diverse product line: Design Photography Printing Database management Mailing

DTP

Customer benefits: Wide Range of Products

Large number of templates Customer record retention

Computers store back-ups of customers’ profiles

Personalized Service Representative Each customer has his/her own service

representative

Products and Services (cont.)

DTP

Competition DTP’s competition comes from:

Free-standing dtp stores Home-based dtp operators Copy/print shops

DTP

DTP’s Advantage

Ability to offer one-stop service Staff includes experts in many fields:

-Copywriters-Graphic designers-Package designers-Photographers-Paper specialists-Printing

-Mailing specialist-Database management-Telemarketing expert

DTP

Marketing Strategy

Point-of-sale cards/banners in each store Monthly newsletters to customers Frequent “special flyers” to specific

product users Routine personal customer calls Telemarketing Invoice “stuffers” “Samplers” Direct mail

DTP

Operation Plan Two locations:

6700 sq ft Headquarters 2000 sq ft Retail store

Equipments: Retail store: Equipped with computers,

copier, computer network, storage and delivery van

Headquarter: Equipped with larger computer systems, scanner, mail handling, telemarketing phone system, design studio and delivery vans.

DTPOperation (cont.) Trademarks/Copyrights:

The Company possess 4 trademarks and 18 copyrights

Litigation: The Company is not against any officer,

director of the Company Accounting:

The Company maintains its own accounting program and produces frequent reports

DTPFuture Plans DTP is pursuing:

Sales (package of software) Licensing Franchising its dtp system

Adding 3 new locations (same design with its retail location)

DTP

President: Jane J, Jenson

John Conte

VP Production

Beverly Martin

VP Marketing

William Elmir

Director

Linda Loger

VP

Board of Advisors

Officers and Directors

James B.

Advisor

Pamela Kim

Professor

Timothy M.

Franchise

Staff

DTP

Professionals Outside Professionals

Jeffery B Attorney, Esq. Shelly K. Accountant,

CPA Bradley J. Lawyer, Esq. H.L. “Helpful” Banker

Contract Professionals Additional Employees

DTPFinancialsCompany’s Sales and Expenses

YEAR ONE YEAR TWO YEAR THREE YEAR FOUR YEAR FIVE

ITEMCapital Transactions 200,000Equity InvestmentFinancing Transactions 150,000 50,000Lines of CreditOperating TransactionsCash Receipts 3,208,875 4,593,860 5,682,219 6,079,885 6,567,118Interest Income 2,422 9,241 16,644 21,459Cash Available 3,558,875 4,646,282 5,691,460 6,096,529 6,588,576Beginning Cash 50,000 96,862 119,658 165,742 358,341Net Cash Available 3,608,875 4,743,144 5,811,118 6,262,271 6,946,917**********

USES OF CASH

Capital ExpendituresStart-Up Costs 112,500 80,000 100,000 120,000 150,000Equip/Fixt Purchases 182,700Lean Repayments 50,000 50,000 100,000Operating ExpensesCost of Goods 445,450 646,218 791,770 855,112 923,521G&A Expenses 2,685,700 3,369,049 3,718,369 3,923,781 4,150,161Less Dept/Amor 68,042 86,792 86,792 86,792 86,792Income Taxes 35,663 228,219 435,237 505,038 578,700TOTAL CASH OUTLAYS 3,512,013 4,373,486 5,145,376 5,403,931 5,802,382Net Cash Available 96,862 369,658 665,742 858,340 1,144,535Expansion Funding 250,000 200,000 200,000 200,000Dividend Distribution 300,000 700,000 800,000

ENDING CASH BALANCE 96,862 119,658 165,742 358,341 344,536

FIVE YEAR SUMMARY

DTP

SalaryPERSON SALARY

HEADQUARTERS ANNUAL MONTHLY QUARTERLY

Jenson 60,000 5,000 15,000Loger 40,000 3,333 10,000Elmir 12,000 1,000 3,000Martin 36,000 3,000 9,000Conte 50,000 4,167 12,500

Sub-Total Exec 198,000 16,500 49,500Out Sales (6x24k) 144,000 12,000 36,000DTP (8x20k) 160,000 13,333 40,000Asst Mgr 20,000 1,667 5,000Database 28,000 2,333 7,000Contract labor 50,000 4,167 12,500Sub-TOTAL HQ 600,000 50,000 150,000RETAILManager 30,000 2,500 7,500Asst Mgr 18,000 1,500 4,500Out Sales (1@24k) 24,000 2,000 6,000DTP (3x20k) 60,000 5,000 15,000Contract (3x12k) 36,000 3,000 9,000Sub Retail 168,000 14,000 42,000Retail Sub-Total 672,000 56,000 168,000TOTAL SALARIES 1,272,000 106,000 318,000BENEFITS (@28%) 356,160 29,680 89,040GRAND TOTAL 1,628,160 135,680 407,040

DTP

Capitalization Fund sought:

DTP experienced solid financial growth DTP is seeking $200,000 to support the

retail expansion plans and marketing. Use of Proceeds:

Equipments Working capital Line of Credit

DTP

Sources of Funds

150,000

200,000

Debt/Line of CreditCommon Stock

Use of Proceeds29%

29%

42%

Equipment/Fixtures

Working Capital

Line of Credit

DTP

Summary DTP is leading in desktop

publishing business DTP has gone through tough time

and is growing stronger and more stable with time

With up-to-date technology and great customer services, DTP will satisfy any demands