Presentation examples used inClass 3 -Value Proposition

The Lean LaunchPad

07/02/12

Examples

Value proposition

Problem

• Non-renewable, petroleum derived feedstock for surfactant, lubricant industry

Solution

• Sustainable, bio-based replacement

• Higher performance

• Improved cold temperature tolerance of detergents, lubricants

Features of value proposition

• Bi-functional molecules

• Flexibility in chain length

• Flexibility in branching

Hand weed control is a Nightmare

Crews of 100s needed

Labor getting harder to get

Back-breaking task

2-3 weedings per crop

Food contamination risk

$250-1,000 per acre

Confidential

5

Circulating tumor cells

Cancer cells that have detached from the tumor and are circulating in the blood stream

Does my patient have any CTCs?

How aggressive are they?

Oncologists & Pathologists

Capture and grow CTCs

Circulating Tumor Cells (CTCs): Initial Idea

Video technology to characterize aggressiveness

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6

The value proposition epiphany: CanScan is a cell culture company!

6

Company Product TechnologyTechnology Capability

ChannelIsolate Count Analyze Culture

Parsortix Filter Kits

CellSearch Antibody Kits

Vita-Assays Substrate Kits

Mvs360 Antibody Device

OncoCEE Microfluidics CLIA labs

LiquidBiopsy Antibody CLIA labs

ISET device Filter Device

On-Q-ITYchip

Microfluidics Device

ApoStreamTM

TechnologyMicrofluidics Device

- Substrate CLIA?

Class 8 - Update 3.19.2012

*This is an abbreviated list

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We are unique in our ability to culture CTCs

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8

Identify and enumerate CTCs

Test Chemotherapies

Test CTCs for biomarkers

Culture CTCs

Characterize growth potential

Cell culture value proposition

8

Produced Water

Reuse to Frac Another

Well

Disposal

Discharge

Primary Treatment

Tertiary Treatment

Dilution with Freshwater

Must be drinking water

quality

How high can they go?

Current state of the art are

evaporators and crystallizers

This is where we fit in

X

De-mineralization

Problem: No products that

reverses demineralization

effectivelyOur solution:

Remineralization peptides

that restore lost mineral

The Problem & Our Solution