Presentation ereaders
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Transcript of Presentation ereaders
![Page 1: Presentation ereaders](https://reader035.fdocuments.us/reader035/viewer/2022071814/55a70a501a28ab100b8b4744/html5/thumbnails/1.jpg)
E-ReadersE-xciting “Plan for the future while meeting the needs of today”
Nixxie Inc.
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Business Problem
How should Ottawa Public Library spend their grant?
What are some of the best ways to advertise e-readers in the library?
![Page 3: Presentation ereaders](https://reader035.fdocuments.us/reader035/viewer/2022071814/55a70a501a28ab100b8b4744/html5/thumbnails/3.jpg)
Research Objectives
1. Interest2. Usage3. Barriers4. Advertisement
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Methodology: Overall
● iTrackso Online 4-day focus groupo Login daily
● Recruitment o In theory vs. realityo Limited demographics, not invested in subject
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Methodology: Overall
● Interactive options: o projective (picture to emotions)
o pollo websiteo search for a e-book
● Daily moderating and probing● Correspondence
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Methodology: Day by Day
1Ice breaker, learn about reading habits and attitude towards e-readers
2 Feedback, borrowed e-books, interest in tutorials
3 Feedback, impression of website, ad development
4Poll on ad campaign, media options, usability of website, prediction of impact
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Day 1 ● Warm-up: Describe reading habits and
opinions towards reading ● Photo projection technique
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Day 2
1. Reactions from Day 1o Convenience, mixed feelings
2. User borrowing experienceo Low
3. Tutorials o Online
“With e-readers, I always carry hundreds of books and I can read whenever I want”
![Page 9: Presentation ereaders](https://reader035.fdocuments.us/reader035/viewer/2022071814/55a70a501a28ab100b8b4744/html5/thumbnails/9.jpg)
Day 3
1. Reactions from Day 2o Preconceptiono Relevance
2. Website designo Well-received
3. Ad: what words come to mind
“I haven't downloaded an e-book but I sure hope it is easy. if it isn't easy I will be borrowing books.”
![Page 10: Presentation ereaders](https://reader035.fdocuments.us/reader035/viewer/2022071814/55a70a501a28ab100b8b4744/html5/thumbnails/10.jpg)
Day 4 1. Advertising poll2. Search and Find activity
> easy → hardy → hard3. Most effective advertising option
> “signage in the Library” >“e-mail newsletter”> suggested new advertising options
4. Impact of e-book program
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Recommendations
Short-term: ● Advertise● Build e-book catalogue
o “...good for libraries to have a larger selection of e-books available”
● Online trainingLong-term:● Acquire e-readers
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Observations
● What did I learn?o Moderating is challengingo Not an inspiring topic
● If it were a “real life” project?o Instant notification, chato Bias to tech-savvy topicso Add quantitative phase