Presentation done by Klauss Hasis
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Transcript of Presentation done by Klauss Hasis
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 1
Clusters 101Session on Cluster Management
Klaus Haasis
TCI Member of the Board of Directors /TCI German Contact Point
c/o MFG Baden-Württemberg mbH
India, 3rd December 2010
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2
1. Cluster vs. Cluster Initiative
2. Cluster Manager is a process leader
3. Cluster Management is a contact sport
4. Cluster Management needs a charismatic leader
5. Cluster initiatives need people and infrastucture
6. Measuring Success
7. Virtual Clusters and Cluster Management in the cloud
8. The Power of Relations:The new role of the cluster manager
AGENDA
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 3
1. Cluster vs. Cluster initiative
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 4
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
36 connected experts
5000connected experts
€ 50,000
€ 500,000
480 members:
36 members
companies, research institutions, universities
available for cluster manage-ment per year
2008 2009
2. Cluster Manager is a process leader
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 5
300,000 Employees in the IT and media sector 100%
Relationships in our database 10%
Experts in our managed networks 5%
Participants attend our events 3%
People we know personally (1:1) 1%
Success actions with partners per year 0,1%
3. Cluster management is a contact sport
30,00015,000
9,000
3,000
300
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 6
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ant
e-ce
denc
e
five specialized advisory boards
Con
solid
atio
n
enterprise software,open source,e-health
Evol
utio
n
founder retires
New vision
Focu
sing
-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13
Birt
h
ICT
ICT, health care, creative industries
focus on:
CyberOne, Coach&connect
Link
ing
Connecting technology
Network for Business Excellence
Cel
ebra
tion
Cha
nge
4. Cluster management needs a charismatic leader
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 7
People matter
KNOWLEDGETRUST
Infrastructure matters
è ISO 9001 certified processesè Profound Relationship
Management know-how è Professional Accountingè Shared Services
Contracted service provider: MFG public innovation agency
5. Cluster initiatives need people and infrastructure
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 8
Financial capital• revenues membership-fees• fixed deposit account
Relationship capital• members• connected Experts
Human Capital• employees• percentage of Graduates
Assets
Financial capital• revenues membership-fees• fixed deposit account
Relationship capital• members• connected Experts
Human Capital• employees• percentage of Graduates
Assets
Communication & Marketing• website page impressions• newsletter & mailings• publications - print run
Know-How Events• number of events• participants
Cooperation and Networking offers• number of events• participants
Start Ups• mediation of members • contribution CyberOne
Consulting• short-term consultings• intense consultings
Community Management• new members• cancellations
Output
Communication & Marketing• website page impressions• newsletter & mailings• publications - print run
Know-How Events• number of events• participants
Cooperation and Networking offers• number of events• participants
Start Ups• mediation of members • contribution CyberOne
Consulting• short-term consultings• intense consultings
Community Management• new members• cancellations
Output
6. Measuring Success
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 9
6. Measuring Success
About 35 relevant indicatorsidentified in the following domains:
1. Structure of the cluster(level 2)
2. Typology, governance, cooperation(levels 1 and 2)
3. Financing cluster management(level 1)
4. Strategy, objectives, services(level 1)
5. Achievements, recognition(level 1)
3 Framework conditions*
2 Cluster actors
1 Cluster organisation
2
Focus of the Indicators –the 3 levels of the Shell Model
Sour
ce: E
urop
ean
Clu
ster
Exc
elle
nce
Initi
ativ
e, W
P2
* Level 1 and level 2) are in the focus
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 10
6. Measuring Success
Knowledge Management
Relationship Management
ISO 9001 Processes Innovation Controlling
EFQM
Managing theMFG Innovation
Process
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 11
VirtualClusters
RealWorld
Plattforms in the cloud
Closed Shop Open Environment
8. Virtual Clusters and Cluster Management in the cloud
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 12
8. Virtual Clusters and Cluster Management in the cloud
39 Websites1.700.000 Visits2.000.000 Newsletter30.000 Subscribers
1.500 Follower481 Friends1.652 Tweets
300 Fans9.812 Visits165 Interactions
23.305 Reader290.078 Unique Page Views9 Number of Publications
38.458 Views2.198 Number of Pictures31 photo albums
55 Videos10.447 Views
Version: 15.11.2009
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 13
Measuring success the way:„public cloud“
Fans
0
50
100
150
200
250
300
350
400
Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10Zeit
Personen
Anzahl der Fans
Seitenaufrufe
Übersicht
200300400500600700800900
1000110012001300140015001600
Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10
Zeit
Anza
hl F
ollo
wer
Follower
Tweetskummuliert
Friends
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 14
The Power of Relations:The new role of the cluster manager
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 15
„CLUSTERS“ „COMMUNITIES“Agglomeration & Competitiveness
Learning & Change
Relationships, Trust and Collaboration
Business NetworksSocial Networks
Figures, Macroeconomicsand Statistics
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 16
Training Session for Cluster ManagersThe Power of Relationships:
Learning & Change in Cluster Management3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis13th TCI Annual Global Conference, Delhi NCR 2010
Learn about the success factors empathy, acceptance and congruence
Interact with people who havedifferent cultural backgrounds
Trust needs Touch Learn about trust building as the most important instrument in team building
Following:
MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 17 EuropeanCommissionEnterpriseandIndustry© 18.11.2010, Klaus Haasis, MFG Baden-Württemberg | 17MFG - Enabling Innovation with ICT and Media
Innovation Manager –Communication Architect – Creative Coach
• 35 years experience in Communication and Creative Industries.
• Apprenticeships in Photography and Advertising, Degrees in Media Engineering and Communication Science Educations in Person-centered Counseling and Coaching.
• Jobs in Creative Industries, ICT-Sector, Chemical and Pharmaceutical Industry, Media and TV
• 1995 Founding CEO MFG Public Innovation Agency.
Thank you for your attention!
Klaus HaasisCEO, MFG Baden-WürttembergDirector of the Board, TCI Global Network