Presentation design pt1

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Marketing II Presentation Design – pt1

Transcript of Presentation design pt1

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Marketing II Presentation Design – pt1

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DEATH�

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DEATH�By powerpoint �

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Students

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Businessmen

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Academics

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…and others

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RESULTS

¢  „Halal“ food was available only Muslim shops in Muslim countries.

¢  The halal products generated turnover 632 billion USD, thus 16 % of the global food industry turnover in 2009.

¢ Estimated turnover 700 billion USD in 2013 - 2.3 trillion USD in the global “Halal” market.

¢  In Austria there live 4.2 % inhabitants who profess Muslim religion (Turks 17.8 %).

¢  These people travel to the Czech Republic through Znojmo.

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2010 - The average value of transactions conducted using payment cards in the EU declined. Growth in consumer spending slowed. Spending in the EU in the third quarter of 2010 increased by 1.2 percent.

The largest drop was recorded in expenditure problems in Greece, Ireland….

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•  In   all,   one   hundred   ques0onnaires  were   submi5ed,   which   were  subsequently   evaluated   using   simple  sta0s0cal   methods   (con0ngency  t a b l e s ,   w e i g h t e d   a n d   s p o t  assessment).    

•  The   ques0onnaire   contained   twenty  closed   and   semi-­‐closed   ques0ons  drawn   up   so   that   the   results   of   the  evalua0on   could   confirm   or   refute  the  following  hypotheses:    

•  H1   -­‐   Knowledge   of   basic   consumer  protec8on   law   in   the   awareness   of  consumers   in   the   Czech   Republic   is  sufficient.    

•  H2   -­‐   The   basic   consumer   protec8on  law   in   the   Czech   Republic   is  sufficient  compared  to  the  consumer  protec8on   law   in   the   European  Union.    

•  Ce lkem   by lo   před loženo   s to  dotazníků,   které   byly   následně  vyhodnoceny   prostými   sta0s0ckými  metodami   (kon0ngenční   tabulky,  váhové  a  bodové  vyhodnocení).  

•  Dotazník  obsahuje  dvacet  uzavřených  a  polouzavřených  otázek  sestavených  tak,  aby  výsledky  jeho  vyhodnocení  dokázaly  potvrdit  či  vyvrá0t  následující  hypotézy:  

•  H1  –     jsou  znalos8  základní  ochrany  spotřebitelského   práva   v   povědomí                    spotřebitelů   v   České   republice  dostatečné?  

•  H2   –   j e   z á k l a d n í   o c h r a n a  spotřebitelského   práva   v   České  republice  v  komparaci                    

 

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Consumer Protection and its New Legal Eenvironment in the Internal and European Retail Market

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MARKETING – Core Business

Phases of Construction

•  Presumption of marketing activities – identification of needs •  Required result of marketing activities → load of labor •  Realization → tangible fulfillment of marketing results

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P. Drucker „The purpose of a business is to create a customer, the core business of the organization is only marketing and innovation, as these produce results, and all the rest are costs.“

looking for opportunities

considering opportunities

tender

stop decision

closing contract

failing in tender

realization handover of structure

finish 1 guarantee finish 2

P. Drucker „Concern and responsibility for marketing must therefore permeate all areas of the enterprise”.

Identification of needs

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Fig 2 Fonte: TRAM [2006]

Ph.D Querci Elena [email protected] March 6–7, 2014 Mendel University Brno

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Marketing Specifics in Construction •  Construction market is divided into two parts – primary

and secondary market •  Construction results have long-term character and are

expensive •  A structure is the result of participation by many

professions final connected by general contractor •  Investor and final user can be separated, e.g. roads •  Construction results are inputs for investors

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Investor’s intentions and contractor’s needs

Knowledge of

Goodwill, customer life time value

Region and political situation

Stakeholders, know-how

End user’s needs

WLC (Whole-life costs)

SMA aplication in construction •  Cooperation throughout project phases •  High-quality references – feedback and long-term relationships •  Customers’ accounts and stakeholders’ database •  Measurable indicators for strategic feedback •  Best value for money

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The result of the research � why are the results in two parts other, than

economic theory says

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60

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865 CZK

759 CZK

669 CZK

589 CZK

519 CZK

449 CZK

399 CZK

KMP sales After the first price change of the no name toner cartridge, more consumers were looking for a difference between the products (their question was: Why is the price different) which they saw mainly in the quality - the toner cartridge of the KMP brand was perceived as a relatively better product than the no name toner cartridge, thanks to stronger marketing of the producer. But the buyers could not specifically identify why the quality of the KMP toner was better. This was a subjective feeling of quality. The price difference between the toner cartridges at this price setting was too small for the buyer to choose the no name toner cartridge.

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strana 16

Parameters influencing store choice

Source: questionnaire surveys, 2011 n = 2338, 2012 n = 2111, 2013 n = 710

Mean Mode Whole sample Difference Dispersion Deviation Fresh goods 0 8.95 10 8.991 -0.04 2.44 1.56

Quality of the goods offered 0 8.59 10 8.822 -0.23 3.22 1.80

Easy orientation inside of the store +4 8.57 10 7.897 +0.68 3.14 1.77

Low prices +6 8.53 10 7.4810 +1.05 4.31 2.08

Proper marking of goods 0 8.23 10 7.915 +0.32 3.80 1.95

Suitable location of the store +2 8.19 10 7.888 +0.31 4.92 2.22 Cleanliness and appearance of the store +2 8.17 10 7.809 +0.37 3.83 1.96

Sufficient stocks of goods in action +5 7.84 10 6.7712 +1.07 5.88 2.42

Short waiting times at the cash desk -6 7.56 10 8.123 -0.56 4.81 2.19

Polite and friendly sellers +1 7.49 8 6.8611 +0.63 4.71 2.17

Habit +4 7.40 10 5.9515 +1.45 5.51 2.35

Wide range of goods -8 7.33 8 7.944 -0.61 4.37 2.09

Quick services -7 7.33 8 7.896 -0.56 4.98 2.23

Current offers in leaflets +3 7.21 10 5.1717 +2.04 8.67 2.94

Offers Czech or local goods -1 7.16 10 6.6414 +0.52 6.15 2.48 Easy solving of reclamations and compl. -3 6.64 10 6.7713 -0.13 7.48 2.74

Proximity to public transport stop +1 5.24 1 4.8318 +0.41 14.19 3.77

Free bags +2 5.13 1 4.1120 +1.02 11.39 3.37

Parking in front of the store -3 4.46 1 5.9216 -1.46 13.18 3.63

Possibility to pay with vouchers -1 2.49 1 4,1419 -1.65 6.15 2.48

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Boring

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Boring

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Boring

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1990 2000 2010

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of presentations SUCK 95%

Suck

Don’t suck

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I’m just kidding …

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It’s actually 99% !

Suck

Don’t suck

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Houston we have a problem …

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We don’t teach PPT"

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We don’t teach Design"

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“Young people need to know how

emotions and ideas are expressed

through visual form”

- Scorsese

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You have no excuse to be boring

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Bad Habits

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Hlavní  název  prezentace  Menší  pod0tul  prezentace  

36  

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Wasted space "

Wasted space "

Wasted space "

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•  If you are reading

•  this bullet list

•  you are probably

•  paying less attention

•  to what I am saying (right?)

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•  If you are reading

•  this bullet list

•  you are probably

•  paying less attention

•  to what I am saying (right?)

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Bullets Kill people

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Lincence

to kill

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Lincence

to present

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Audience: 200 people

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Audience: 200 people Duration: 30 minutes

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Audience: 200 people Duration: 30 minutes

= 4 days in prison

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I am a genius !and I know it"

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Are you Creative?

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You are!

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“Set yourself boundaries

of space and time”

- John Cleese

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Are you an artist or a designer?!

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“Simplicity is the ultimate

sophistication” - Da Vinci