Presentation corporate id design brief - penneylaneonline
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Transcript of Presentation corporate id design brief - penneylaneonline
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Corporate ID Design Brief
sacred cow enterprises
Corporate ID Design Briefpenneylaneonline
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Corporate ID Design Brief
sacred cow enterprises
The Brief
Client: Gail Penney (penneylaneonline)
Objectives:Create a corporate dress, including business logo and office stationery to match the colour and theme of existing website.
Audience:Solid, active community of readers who regularly participate in intelligent conversation, ranging from community, self help to worldly and inspirational ideas.
Perception: Class and elegance
Deliverables:Business logo, letterhead, ‘with compliments’ slip, envelope, business card and one other item.
Mandatories: ‘P, L, O’ letters
Creative Guidelines:Something that reflects the online nature of the business.
Reflects community and environmental awareness values.
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Corporate ID Design Brief
sacred cow enterprises
Initial concept sketches
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Corporate ID Design Brief
sacred cow enterprises
First / Second Draft sketches
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Corporate ID Design Brief
sacred cow enterprises
Final Logo
Font (large)
colour
Velocity (dafont.com)
73 54 28 6 (HEX# 556D8D)
Font (small)
colour
Myriad Pro
88 75 58 71 (HEX# 101927)
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Corporate ID Design Brief
sacred cow enterprises
Stationary
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Corporate ID Design Brief
sacred cow enterprises
Stationary