Presentation cherry#picks slideshare
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Transcript of Presentation cherry#picks slideshare
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MISUNDERSTANDING OF CHINESE CONSUMERS BY MANY WESTERN BRANDS CAUSING MANY MARKETING “MISTAKES” IN TERMS OF BRANDING
+ LACK OF RELEVANT CONTENT ABOUT CHINA ALLYING CULTURE & BUSINESS
THEORY – RESEARCH(-) hard to relate to
business (-) hard to absorb(-) no link with the
news
PRACTICAL INFO(-) General content
(-) or related to individual experience
(-) Lack of analysis
CHINESE CULTURE BUSINESS IN CHINA
OBSERVATION
Books, articles, documentaries
Web TV & radio programs, press
articles, ITW
3Western-centric perspective
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CONCEPT(1/2)
BUILDING A BRIGE BETWEEN:
Providing the keys to understand Chinese culture, trends and dynamics, in order to better do business and communicate in China.
EAST WEST
BUSINESS CULTURE
NEWS KNOWLEDGE
INFORMATION ENTERTAINMENT
AN “INFO-TAINING” PROGRAM DECODING CHINA
(+) Higher perspective
(+) Understanding the past, to project the future(+) Providing the “keys” to understand China
PRACTICAL INFO
BUSINESS IN CHINA
(+) Concrete information(+) Linked to the news(+) Appealing, lively video formats
CHINESE CULTURE
THEORY – RESEARCH
CONCEPT(2/2)
CLOSELY LINKING CULTURE WITH MARKETING & BRANDING ISSUES
5Multi-cultural perspective
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FORMAT
AN ORIGINAL FORMAT – EMBODYING THE IDEA OF “DECODING”
LANGUAGES: ENGLISH CHINESE FRENCH
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A contemporary approach of knowledge, based on the idea of “arborescence”, associations of ideas and interactivity (through the possibility to select relevant topic).
Our inspiration would be the user experience on websites like Wikipedia or Amazon: one research conducting to another, according to the user’s personal interests
CONTENT
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https://vimeo.com/145130684
Password: CHERRY#PICKS
WATCHINGTHEPILOTEVIDEO
OURCOMPANY:CHERRYBLOSSOMS
§ Cherry Blossoms Marketing Research & Consulting is a boutique marketing agency based in Hong Kong, building a bridge between East and West.
§ We help Western – notably French – brands better “resonate” in China, while providing an in-depth understanding of local trends and Chinese consumers’ cultural differences – in terms of mindset, aesthetic sensibility, representations and values.
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Fix: (+852)35857028Mob: (+852)51353900Fax: (+852)30076737
Address:1F, Richsun GardenNo.51Centrestreet,SaiYingPunHONGKONGE-mail: [email protected]:www.cherryblossoms.com.hk
LaurenceLIMDALLY
