Presentation Carlos Calderon

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Marketing Presentation

Transcript of Presentation Carlos Calderon

Page 1: Presentation Carlos Calderon
Page 2: Presentation Carlos Calderon

Franchise Sales – Advertising Phase I

Anago of Charleston 1/2 Page

Anago of Dallas- 3X3

Anago of Phoenix- 3X3

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Franchise Sales – LogisticsPhase II

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Franchise Sales – AdvertisingPhase II

Anago Phoenix

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Franchise Sales – MarketingPhase I

Design Franchise Prospect Marketing cards to send to those prospects who came for disclosures, but did NOT buy the franchise.

Repeat the mailing process at least every 3 months to capture the attention of those who came to your franchise presentations.

After you have gone to disclosure presentations by the competitors’, at the end of each UFOC, look for the active and inactive franchise owners of each and create a mailing list. Mail this card to them.

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Franchise Sales - Presentation

Ad some activities to your office displays like “testimonials”

Take pictures of your training sessions and place them in visible spots to refer to them when disclosures.

Make Pay Days some kind of an “Open House” where vendors (chemicals and equipment) will help and provide advise to your franchisees.

Make franchisees part of your programs and share the good news with them.

Create a monthly newsletter to include those franchisees with excellent performance and give them recognition.

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Franchise Sales - Presentation

Presentation should be short and to the point. (No longer than 45 minutes…everybody gets bored after that time frame)

Start with some questions: What is your name and what

motivated you to be here? Do you work? If so, for how

long? Full or Part time? How many people will be

involved in the business? Where do you see yourself after

a year, two years? How is Anago going to make this

integration possible?

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Account Sales - Marketing

• Design marketing cards including the name, address, city, state and zip code of your re-bids for the last 2, 3 years you have been in business.

• Tell your customers how different you are from the competition and that we offer a special service or a FREE Initial Clean as a way to access the decision maker.

Anago Charleston

Anago Dallas

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Account Sales - Marketing

Anago Phoenix

• The idea is to have prospective customers look at your services as a “headline” instead of a brochure. Mail to those prospects with proposals higher than $700 dollars.

• If you keep repeating the mailer every month, your prospects will see that you are interested in their business and not a small player in terms of the janitorial business.

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Account Sales - Marketing

Develop a “Newsletter” that you will e-mail to your re-bids or

customer prospects for the last 3 years to keep them informed about all your services and what they would get if they would become your customers.

Repeat the process with those customers that have proposals above $700 every month.

Check out this website: http://www.constantcontact.com

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Account Sales - Marketing

After you have a “clean list” of your customers, give this list to your Telemarketing Team and have them call on it every month or as long as your customer base cycle will permit.

Divide the same list amongst your Outside Sales Team so that they can either canvass or stop by these customers based on zip codes or any other effective means of pursuing leads. They should provide you with business cards from those business visited on a weekly basis to create an e-mail list and also an effective pipeline for business.

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Account Sales – Website

• Set up an account for your individual website and a monthly budget. You can start as little as you want and grow from there.

• We posted 3 ads since October 24th, 2007 including 7 cities and the results are in the report you have at hand.

• Also we have enclosed the guide from Google to explain the advantages of their program. Major janitorial competitors are listed in similar programs as well.

Gooogle AdWords Program