Fees & Charges Bourke Shire Council · Table Of Contents Bourke Shire Council.....7
Presentation by Steven Bourke at the EBU Big Data and Society workshop
50
-
Upload
intotheminds -
Category
Business
-
view
101 -
download
0
Transcript of Presentation by Steven Bourke at the EBU Big Data and Society workshop
TODAY’S TALK: OVERVIEW OF TECHNOLOGY CONTENT CREATORS USE FOR DIGITAL NEWS
2
I HOPE YOU FIND THIS INTERESTING BECAUSE …
3
CONTENT CREATION ON NEWS SITES IS MOVING MORE AND MORE TOWARDS VIDEO
4
MOST RESEARCH I’M FAMILIAR WITH IN THE NEWS SPACE FOCUSSES ON AGGREGATION (UNLIMITED CONTENT)
5
THESE TOOLS ARE USED BY CONTENT CREATORS THAT RANGES FROM 5 (MIN) TO 300 (MAX) STORIES A DAY
6
FLOW• Give some context about Schibsted
• Then some context about our News sites
• The creators toolbox
• Fin.
7
CONTEXT: WHAT IS SCHIBSTED
SCHIBSTED FOUNDER
9
In 1839 Christian Michael Schibsted starts a print
house in Norway.Over the next 160 years Schibsted would expand their print business into
multiple countries.
MOVE TO ONLINE: SCHIBSTED FOUNDS FINN A ONLINE MARKETPLACE - 1999
BOLD MOVE BECAUSE IT CANNIBALISES NEWSPAPER REVENUES
SCHIBSTED ONLINE
12
BUILD THE NEXT GENERATION OF PLATFORMS
13
NEW ONLINE SERVICES
Marketplaces
Media Houses
14
NEW ONLINE SERVICES
Media Houses
15
Content creators
(Journalists, Editorial etc.)
Distribution(Newspapers, Facebook,
Twitter, Youtube etc.)
16
Cares about content
Cares about monetisation
17
Cares about content
#DEARMARK
JOURNALISTS AND EDITORIAL LOVE TECHNOLOGY BECAUSE IT ALLOWS THEM TO ENGAGE WITH THEIR AUDIENCE
19
TRADITIONAL FRONT PAGE EXPERIENCES
20
PODCASTS
21
VIDEO (LIVE / RECORDED)
22
LOVE MAKING CONTENT
23
NEWSROOM FLOW
24
DISCOVER: TOOLS TO SCOUR NEWS SOURCES TO RESEARCH AND BUILD STORIES FROM
25
THINGS HAPPENING HERE…
26
27
LEVERAGES STANDARD INFORMATION RETRIEVAL TECHNIQUES
28
LEVERAGES ENTITY EXTRACTION (LANGUAGE IS A CHALLENGE)
29
HUMAN IN THE LOOP (EDITORIAL / JOURNALISTS / META DATA TEAMS) IMPROVE QUALITY
NEWSROOM FLOW
30
CREATE: A CMS THAT ALLOWS JOURNALISTS TO FOCUS SOLELY ON CONTENT
31
NEWSROOM FLOW
32
CHANNELS
33
Front Page(Below the fold)
Related Article News letters
MAIN GOAL: AUTOMATE THE
PAPER
CHANNELS
35
Front Page(Below the fold)
Related Article News letters
36
NO DEEP LEARNING :-(
STANDARD TECHNIQUES• Popularity
• Recency
• Collaborative filtering
37
‘MESS UP’ RELATED CONTENT AND JOURNALISTS WILL COMPLAIN… A LOT
38
EDITORS WILL SAY “SHUT DOWN THE MACHINE” IF THE RECOMMENDATIONS DO SOMETHING ‘ODD’ (READ: RECOMMENDATIONS THEY DON'T LIKE)
39
SIMPLE TECHNIQUES BASED AROUND POPULARITY PERFORM QUITE WELL.
40
BUT….
41
IT CAN VARY BASED ON WHERE THE RECOMMENDATIONS ARE SHOWN
42
NEWSROOM FLOW
43
ANALYTICS• Lets editorial and journalists understand audience
for particular story
• Performance of story
• How it contributes to rest of site via recirculation
44
THATS THE NEWS FLOW
45
TO WRAP IT UP…
46
MEDIA SITES CARE ABOUT THE NEWS AND ENGAGEMENT WITH THE AUDIENCE THE MOST
47
INFORMATION RETRIEVAL, NATURAL LANGUAGE PROCESSING AND RECSYS ARE PART OF MODERN DAY NEWS ROOMS
48
DISTRIBUTION AND CONTENT CREATION IS LIKELY TO CONTINUE HAVING A LOVE / HATE RELATIONSHIP
49
THANKS ! QUESTIONS COMMENTS OR INSULTS?
50
WE ARE HIRING IN BARCELONA, LONDON, OSLO AND STOCKHOLM [email protected]
