Presentation by Ms. Keth Mardy, MoWA
-
Upload
goodmencampaign -
Category
Business
-
view
410 -
download
2
Transcript of Presentation by Ms. Keth Mardy, MoWA
![Page 1: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/1.jpg)
Review of achievements and constraints for year 2011
Presented by Mme Keth Mardy, MoWA
![Page 2: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/2.jpg)
o ACHIEVEMENTS
o CONSTRAINTS
o CONCLUSION
OUTLINE
![Page 3: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/3.jpg)
INSTITUTIONAL LAUNCH
![Page 4: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/4.jpg)
Over 200 participants
from the Government and
Civil Society attended the
institutional launch on
9 December 2011
![Page 5: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/5.jpg)
MEDIA LAUNCH
![Page 6: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/6.jpg)
Over 30 media
organisations
covered the launch of the
campaign in printed and
audio-visual press
(in Khmer, Chinese, English
and Spanish languages)
![Page 7: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/7.jpg)
PUBLIC LAUNCH
![Page 8: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/8.jpg)
Over 6,000 people
attended the concert in
Takhmao (Kandal)
![Page 9: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/9.jpg)
VISUAL IDENTITY
![Page 10: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/10.jpg)
Logo and tagline identifying the campaign designed,
pre-tested and featured in all elements of the campaign
![Page 11: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/11.jpg)
PARTNERSHIPS
![Page 12: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/12.jpg)
The Good Men campaign is led by the MoWA and involves
more than 15 partners organised in Technical Working
Group (TWG) and Steering Committee (SC)
![Page 13: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/13.jpg)
MASS MEDIA
![Page 14: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/14.jpg)
Teasing and revealing phases materialised
through 8 TV spots (broadcasted 256
times on 4 major TV channels); 8 Radio
announcements (aired 968 times on 6
major Radio stations); 7 posters printed
at 10,000 copies each; Outdoor
advertising (banners); Newsprints
(press and magazine) and
Electronic media (Blogs)
![Page 15: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/15.jpg)
BRANDED MATERIALS
![Page 16: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/16.jpg)
A wide range of materials promoting the campaign have
been produced (T-shirts and caps, key rings,
stickers, pens, bags, pins, pens, folders and DVDs)
![Page 17: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/17.jpg)
VISUAL ARTS
![Page 18: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/18.jpg)
22 artists have been
mobilised and produced
29 pieces of visual art in
relation to the themes of the
campaign
![Page 19: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/19.jpg)
EXHIBITION OF VISUAL ART
![Page 20: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/20.jpg)
The exhibition has already
circulated through
4 provinces and more than
2,000 young people have
been exposed to it
![Page 21: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/21.jpg)
CALENDAR 2012
![Page 22: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/22.jpg)
3,000 calendars produced,
printed and distributed
through the MoWA’s sub-
national levels and NGOs
![Page 23: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/23.jpg)
COMIC BOOKLETS
![Page 24: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/24.jpg)
2 comics booklets, geared
for a low literate audience
are being developed and will
be printed at 10,000 copies
![Page 25: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/25.jpg)
DISTRIBUTION OF MATERIALS
![Page 26: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/26.jpg)
More than 50 % of
materials have already
been distributed through the
MoWA’s Provincial
Departments and District
Offices and NGOs
![Page 27: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/27.jpg)
MONITORING & EVALUATION
![Page 28: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/28.jpg)
1,500 interviews were conducted in Phnom Penh, Kampong Chhnang, Takeo
and Pursat in order to develop a baseline
Draft indicators are being developed
![Page 29: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/29.jpg)
CONSTRAINTS
![Page 30: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/30.jpg)
Difficulties in producing and
agreeing upon messaging,
time constraints & tight
deadlines, difficulties in
outsourcing and managing
external services
![Page 31: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/31.jpg)
With all these results,
it is now time for putting the
campaign into practice
through
SOCIAL MOBILISATION!!!
CONCLUSION
![Page 32: Presentation by Ms. Keth Mardy, MoWA](https://reader034.fdocuments.us/reader034/viewer/2022042701/559d22a01a28ab9d7a8b465e/html5/thumbnails/32.jpg)
Thank you for
your attention