Presentation by Hue

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A Presentation on Hue

Transcript of Presentation by Hue

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A Presentation on Hue

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About Hue .........................................................................04

Hue Model .........................................................................06

Services ............................................................... ..............07

Why Hue ............................................ ..............................17

Portfolio .............................................................................27

Clientele .............................................................................46

What Our Clients Say About Us ............................................47

Plans for the Future ............................................................48

Links For Further Reference ..................................................49

Index

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Staying true to its maxim - Create, Publish, Deliver - Hue has shaped up into the perfect marcom partner for universities around the world. Communicating to tens of thousands of prospective students around the world, Hue provides the best marketing communication with minimal effort on the client's part.

This one-stop marcom shop provides high-quality yet cost-effective design, print, distribution and warehousing services to its clients. The services are cost-effective because of the locational advantage Hue has. Being placed in India provides it a better and easy access to the target audience of international universities.

About Hue

Our 360 degree services provide you with the highest quality of end-to-end solutions for your marketing communication needs. Hue aims to bring you creative communication solutions, delivered with ease and efficiency to the location you desire, while saving up to 50% of the cost.

Our Promise

We aim to provide internationally competitive, innovative marketing and communication solutions at greatly reduced costs by utilizing local resources for your global needs.

Mission

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Hue ModelThe Hue model is essentially based on providing the three crucial parts of marketing communication to universities:

Create – We find the most creative way to put forward your message, in the way you hope to convey it.

Publish – We do ISO printing for you on FSC certified papers ensuring you always get your marcom material at its competitive best.

Deliver – We give you a well-charted tracking system where you can keep a track of your stock and delivery, online.

We believe in keeping your costs, delivery time and resource occupation down to a minimum while ensuring maximum efficiency. With our print, warehousing and distribution facilities in Asia, we can provide with the most cost-effective solutions for the marcom needs of any international university in the world.

Our easily accessible consumer portal, Huescape, allows for a simple understanding of the order placement and the tracking process ensuring that you face no problems from order placement to delivery. Our easy printing solutions and efficient supply chain management system makes certain that your deliveries, as desired, reach you in time.

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ServicesHue provides universities around the world with end-to-end marcom solutions, aiming to reduce the amount of time, money and effort usually expended behind multiple vendors. Through our designs and layout, we take care that the message to be conveyed by the university reaches their potential international students in a clear and attractive fashion.

The priority for Hue is to provide engaging and high-quality design and content while adhering to the compliances provided by the client and delivering the same at the time and location specified.

The following are the various services we offer:

Branding

Designing

Printing

Warehousing

Distribution

Merchandise

Digital Solutions

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Just like each brand has its unique philosophy, values and mission, it also has its own specific personality. A personality conveyed through its design and content. This is the branding that makes a company a brand. The personality of a brand is reflected in every action or product of the company. Branding, in essence, is the voice of the company.

Brand Mark

Brand Research

Corporate Identity

Corporate Style guide

Rollout & Management

Branding

Our Services

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The artwork is the first element of any communication material that speaks to the beholder, and next are the words. Hue makes sure that every piece of literature, report or campaign has innovative designs and color combinations, as well as a language and tone that best speak to the audience.

Print Collaterals

University Brochure

Packaging

Branded Environment

Annual Reports

Print & Communications

Brand Advertising & Campaign Creative

Digital Collaterals

Website Designing

Emailers / Newsletters

Animated & Graphic Presentations

Designing

Our Services

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Our Services

Based out of Asia, we provide the best digital and offset printing services with massive reduction in cost. With ISO printing standards and FSC certified paper; we make sure that you get the most out of your designs. Flyer printing, brochure printing or visiting card printing services, Hue provides you a well-rounded print package for both primary as well as secondary printing collaterals.

We offer the option to use premium quality, earth-friendly paper and ink combinations from across the globe to give you the best online printing service, technology and experience has to offer. We also suggest you various combinations of paper, ink and print formats so as to maintain your brand image keeping your printing costs intact.

Before any content goes to print, it is proofed and rechecked. A stringent pre-press analysis leaves little to no room for mistakes.

Printing

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Our Services/Printing

Primary Print Collateral

This is the vanguard of any marketing communication strategy. A well-made brochure or a flyer is the first impression of any university. With our team of highly experienced designers, content developers and most importantly dedicated team for printing, we pride ourselves in doing justice to the most difficult of projects.

Secondary Print Collateral

Marketing material like standees, flags or flexes, are considered to be secondary print collateral. These are important to reinforce the message being sent out by your primary marketing material. Printing of such secondary collateral is something that requires experience as well as an understanding of the media being used. The team at Hue, over and above its expertise in primary print collaterals also provides you a variety of secondary print collateral options to strengthen your marketing campaign.

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Our Services/Printing

Printing is a job which requires a lot of precision and at Hue, we use the print technology to ensure the same. We make sure every hue of every colour gets printed exactly as it appears on the computer screen. Our printing methodologies are divided into three steps to ensure the best print outcome of any design.

03.Post Printing

Binding

Laminating

Coating

UV

02.Print Capabilities

Digital Printing

Electrostatic Printing

Embossing

Flexography

Gravure Printing

Letterpress

Offset Lithography

Screen Printing

Thermography

01.Pre-Press

Pre-Flighting

Proofing

Production

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Warehousing printed material is a service much needed for cost-effective mass-distribution and printing. It provides you, with the option of advance mass printing and customized distribution facilities as and when required.

Moreover, timely printing and careful storage also reduces the cost and makes the printing process far more effective. Also our custom sized, hard packaging and international standards of warehousing take care that your material stays unblemished.

Warehousing the material with Hue helps the universities incur only a one-time cost of printing in lieu of the guaranteed demand they will have for marcom material.

Warehousing

Our Services

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At Hue, our global distribution services assist our clients in eliminating the administrative burdens of processing and tracking large purchase orders, packing lists, invoice statements etcetera. We pride ourselves in giving you the fastest mailing solutions.

Our highly efficient freight management team ensures that your material reaches your desired destination on time with minimal effort on your part. The warehoused marcom material only needs the date, time and quantity of the delivery to be delivered and it reaches the destination glitch free.

Hue delivers exactly where you want and when you want it. Thanks to our incredibly specific global delivery solutions and associations with world's best and trusted carriers, we make sure that the deliveries reach the specified destination.

DistributionPackaging

One of the biggest hassles in distribution is ensuring the safe passage of all your fragile marcom material. It is hardly a good impression presenting a creased brochure to a prospective student. With its to-the-size packaging, using corrugated cardboard sheets, the Hue team ensures that there reduces the chances of wear and tear.

The material is further sheathed in bubble-wrap and foam sheets, wherever necessary, to ensure that there is no disturbance to the material even if the flight is a little turbulent.

Our Services

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Placing a brand on a piece of art carries with it a sense of reverence. Merchandising has gone beyond mere handing out of diaries, these days the gifts are more elaborate. Our merchandise spans the range from 15¢ to $100, and provides gifting options which can be presented to students, agents and executives as well as university representatives.

The merchandise also can be customized according to the need of the client and are assured to be both creative in nature and innovative in design. This merchandise can be given as a memento or a gift and will be cherished as such because of the craft and effort expended behind it.

Merchandise

Our Services

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To maximize reach among the client's audience online, Hue not only provides expertise to create websites, it also helps create social media buzz and content options. All of these services are aimed to attract the maximum amount of attention in the digital space.

We provide the clients with a fully functioning website and search-friendly content. Hue provides you with both, good design and brilliant content add to it social media marketing and optimization and you have a full bouquet of online promotion.

Web & Interface Design

Website Development

SEM & SMM Services

Content Management System

Digital Solutions

Our Services

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Why Hue?There is more than one reason that makes Hue the perfect marcom partner. Peruse the various factors that exhibit our competence in supporting the aggressive marketing plans of the universities, globally.

International Standards

University Specialist

One -Stop Marcom Solutions

Tailored Solutions

Dedicated Account Managers

Eco-Friendly Operations

Locational Advantage

Huescape

Cost Effectiveness

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International StandardsA decade of working with international universities has helped us, at Hue, to place ourselves uniquely to provide you the best marcom solutions. We take care of managing the supplies and materials for you, print them with the latest technology and standards, and ensure that the material reaches your desired locations on time.

Before any material goes into print, we make sure every line is proof-read and the design over-viewed one more time. We give the printed material a final proofing as well so that you get that material error-free. Strict pre-press and post-print analysis is carried out to ensure that every design, color combination and text matter is in its right place. This ensures that the final product which reaches the end viewer is flawless. The client gets nothing less than the best and most effective communication material.

Our collaborations with various consultants and service providers in the industry help us keep abreast of the various quality checks required for printing and design internationally. Our ISO printing services, FSC certification and strong qualitative analysis make sure that all our printing is competitive internationally.

Over and above designing and printing, one of the most important facets of marcom is the timely delivery of the material. Delays in this industry are unacceptable, but also a common occurrence thanks to the multi-vendor policies usually followed. Our delivery partners are renowned the world over for their timely delivery systems. Enter the date, time and location of your delivery and we assure you, it will be there.

Why Hue?

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University SpecialistMost universities and education institutes opt for separate design houses, print vendors and distribution vendors. This leads to an increased amount of time and effort spent in dealing with multiple vendors and following up on orders and designs. A lot of information gets lost in communication and often leads to multiple changes. With the fuel costs being hiked, the transport costs also render multiple agencies costly. In using multiple vendors for designing, printing and distributing, major problems arise when there needs to be country-wise sorting of materials, and shipping the same to various agents around the globe.

Hue is the one-stop solution shop for all your marcom needs for design, print and distribution. Add to this the fact that we can save up to 50% of your costs. Now, doesn’t the idea of using multiple vendors suddenly begin to sound as using typewriters in the age of laptops!

Why Hue?

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One-Stop Marcom SolutionAt Hue, we handle all needs of a university’s recruitment material from design to print to distribution, in a very cost effective manner. The innovative design team and highly experienced print team helps you save on resources at every level, and thus save on cost. The distribution team ensures the order reaches on the time at the destination.

Our design team, with its combination of experience and innovation, take care that every communication intended gets the most attractive representation possible, keeping the compliance standards in mind. Stringent fact checking as well as a keen attention to the color schematics and design makes sure that we have only the best and well-conceived product to offer our clients.

At Hue, we use the best technology for all our design and printing processes. A cost-effective production, with no compromise on quality standards, is what makes us the perfect solution for your marketing communication needs. Following the ISO printing standards accepted around the world, we also offer our clients the option of using environmentally sound FSC paper. We offer our print expertise in any and all marketing communication material, from brochures to leaflets.

The distribution team ensures the order reaches on the time at the destination. Our services are most used by universities that have a significant intake from Asia. We save up to 50% of your cost, while providing you quality promotional material, printed and distributed in different countries. With over a decade of experience in catering to international universities, we are your perfect marcom partner.

Why Hue?

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Tailored SolutionsOften in operations such as Becker's, customized marcom solutions are an important part of the offering. The customization may not only affect the design and production aspects but also the distribution aspects. Business partners may request bespoke study materials or marketing collaterals may require a personalized touch. Distribution to individual addresses of self-study students presents customization in distribution. In such cases costs can frequently spiral outwards. Hue's vast experience in delivering tailor-made marcom solutions in the education industry has imbued the ability to tackle such scenarios with absolute ease in a cost-effective fashion.

Why Hue?

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Dedicated Account ManagersAt Hue, we provide a personalized service to our clients. As soon as you are on board with us, our Client Servicing Team allocates a dedicated Account Manager for every account. This creates a single point of contact for our clients. All communication between the clients and our production teams is channeled through this one point of contact, therefore simplifying the entire process for the clients. This eliminates the hassle of explaining themselves time and again to different Account Managers. The allocated Account Manager ensures that the clients' stay updated with the progress of the project continuously and all their needs are catered to.

Why Hue?

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Eco-Friendly OperationsAt Hue, we take a keen interest in ensuring eco-friendly operations and lowering our carbon footprint. We believe in minimizing waste and, recycling where possible. We are strong believers in efficient packaging. We advocate the use of FSC standard papers for printing needs. By using CFL lamps we take care in keeping energy usage to the minimum. We minimize the use of paper by encouraging online communication. All our delivery partners keenly follow Earth Smart policies for their many delivery services around the world.

We are committed towards following all environmental guidelines of the clients and countries we work with. These standards and regulations are communicated to all employees at induction and refreshed regularly.

Why Hue?

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Locational AdvantageHaving mentioned all of our operational advantages, we wish to introduce to you the locational advantage that we have to offer. Hue serves the marcom needs of a very niche market, that is, the education sector. This affords us an edge over other marcom agencies when it comes to reaching out to students. And although we take pride in the deep understanding of the global education market our team has developed over the years, having roots in Asia does act as an add-on benefit within this niche.

Having close proximity to the South Asian market, our capability to reach out to the South Asian student audience looking for higher and professional education is much more meticulous. This also allows us to provide better assistance with designing marketing collaterals and marketing campaigns.

Distribution to the South Asian markets is another area where Hue holds an edge when it comes to cost-effectiveness. Our freight delivery team ensures timely delivery at the desired destination with the minimal effort on part of the client.

Why Hue?

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HuescapePlacing orders for marcom material is usually considered to be a process entailing long hours spent on the telephone talking to executives, checking up on the progress and tracking deliveries. This is often the case when multiple vendors are handling the designing, printing and delivery.

However, Hue provides universities everywhere with a unique ease of use and allows you easy access to place your orders for your marcom material while allowing you to track the deliveries as they reach your specified location with their web-based portal, Huescape.

Some of the salient features that Huescape offers are:

Place delivery orders by simply selecting the requisite options on the form

See the regularly updated stock of printed materials

Tracking details of each order will be sent regularly to the client via email

A notification reaches the client once the delivery is successfully accomplished

Why Hue?

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Cost-Effectiveness And now for the best part. Hue offers all the marketing support at highly competitive rates, globally. Everything from designing to printing to production to distribution is carried out while adhering to the highest international standards, but at rates that are rivaled by none. No other competitor can match the cost-effectiveness offered by Hue. Combined with our expertise in the education industry, our marcom capabilities and proximity to the South Asian Market, Hue is a strategic marcom support partner like no other.

Why Hue?

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OurPortfolio

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Your business card is a versatile marketing tool. It serves the all-important purpose of exchanging contact information. The other, even more important, purpose is communicating the right message about your organization, not just with words, but with design. A well-designed business card will leave a lasting first-impression.

Business Cards

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As an education institute, brochures are an important instrument to deliver information in a detailed manner that students seek. However, your brochure should be versatile enough to divert the reader's attention to the critical pieces of information that will turn a prospective student into your student.

Brochures

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Posters are a great way to communicate with people who are already actively engaging with their environment. A cleverly designed poster, with an effective call-to-action, when placed correctly can lure nearby people into a specific event or alert them of an upcoming product or service.

Posters

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With a plethora of events to frequent throughout the academic year, standees are the most portable and instantaneous marketing tools that every educational institute needs.

Standees

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Banners are an excellent means of mass marketing and also one of the most delicate. Without a high-impact design, your dollars only end up getting squandered. On the other hand, a well-designed banner will grip the attention of your target audience and skilfully convey the message you intend to communicate.

Banners

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University of Delaware - United States of America

University of Tampa - United States of America

Troy University - United States of America

Concordia University Chicago - United States of America

DeVry University - United States of America

Fanshawe College - Canada

Charles Darwin University - Melbourne, Australia

AUSTRADE - Australia

London School of Business & Finance - United Kingdom

College of The Rockies - Canada

GISMA Business School - Germany

International Pacific College - New Zealand

Cornell Institute of Business & Technology - New Zealand

Australian Technical & Management College - Australia

Newton College of Business & Technology - New Zealand

Kiwi Institute of Training & Education - New Zealand

Regent College - New Zealand

New Zealand Institute of Technical Training - New Zealand

Australian Skills Development Academy - Australia

Association of Australian Education Representatives In India

University Canada West – Canada

Global University Systems

Recent Clients

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What Our ClientsSay About UsHue is not just a printing company but a valuable mentor in terms of maintaining the brand value through the promotional material. They act as partners and suggest the best paper and post print processes. They helped us reduce our printing cost by 40% with the best quality that we wanted. Their staff is also very prompt and responsive. They are just a call away for any kind of concerns or requirements.”

- Dr. John E Harvey, Chairman,ATMC, Australia

I have enjoyed working with Hue very much. They understood our needs and offered us customized solutions for specific demands.

The best aspect of Hue’s service was the high quality of customer service and personal interaction with my account manager. She supervised every step of the process and took ownership of all issues. It was truly lovely to work with them.”

-Mr. Brian Exelbierd, International Recruiter,University of Delaware, USA

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Plans forthe Future Plans have been set in motion for setting up printing associations in China. The benefit of having a technologically advanced print support as well as access to the market there will be an added incentive for the endeavor. This will also help reduce costs for the company, allowing Hue to provide better prices for the clients for an increased standard of quality. A win-win situation from all perspectives.

A large amount of work beginning to come from the USA, Australia and New Zealand, have also prompted plans of opening marketing operations offices there. Offices are also being contemplated in Singapore, Hong Kong and Canada.

These offices will act as the faces of Hue, and help build more direct relationships with the clients. Marcom requires a certain amount of real-time dealing with clients to build the trust necessary. This is exactly what Hue plans to do in the future.

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Thank You for your time & consideration.

© 2015 Hue Marcom Services Private Limited

w w w . h u e m a r c o m . c o m