PRESENTATION BY BLESSING VAVA

ONLINE JOURNALISM COURSE

10 JUNE 2015. UNIVERSITY OF WITWATERSRAND

Assignment: Working with a partner, explain how a

television show can make content live longer

online? How can online platforms be used to reach

new audiences?

Create short clips for the television show and share on social media platforms

like Facebook, YouTube, Twitter encourage your fans to comment

on a specific aspect of the show.

Length of the video (make sure that you don’t publish the whole show)

Quality

Tweet links to the post a couple of times per day for a few days;

then, once every other day for the next week or so.

1. Wide and Loyal Audience

Social media influencers generally have a large Twitter

following, long Facebook friends list or heavy blog traffic

which means that through them you can reach a wide

audience. If they mention your brand name, talk about it or

retweet or share your posts, they are amplifying your

brand communication.

Image courtesy of gemini8. social intelligence

Image courtesy of gemini8. social intelligence

Influencers get the message across to the

people in their network, who then send it to

their own audience, resulting in a snowball

effect thereby reaching out to a wider audience

Use of analytics of determine the reach and

feedback to guide decisions to reach new

audiences

Quality content help attract new audiences.

(social media optimisation or SMO) RSS feeds,

social news and bookmarking sites

Facebook announced recently that they’ve seen a 50% increase in use of video from just May to July of 2014, and since June, there has been an average of 1 billion video views on Facebook each day!

Adding videos to your timeline can help you grow and reinforce your online community.

Instagram

Instagram has become the perfect opportunity for brands to get quick

messages and photos to their target audiences.

ability to shoot and produce 15 second videos

an effective platform for marketers to reach a new audience in a way the

audience wants to be marketed to: with visuals and short messages.

Sources

Key Media Solutions (http://keymediasolutions.com/)

Gemin8 Social Intelligence (http://www.germin8.com/)

VIEO Designs (http://www.vieodesign.com/)

Create Marketing Institute (http://contentmarketinginstitute.com/

)

Thank you!