British US Studio Backed Film

There are many British US studio backed films, such as 12 years a slave and Gravity, both Oscar nominated and winning films of this year.

The film we have chosen to look at is one of the most globally well known franchises which has been a huge success; Harry Potter and the Deathly Hallows Part 1.

The Harry Potter series was originally just a book series, by JK Rowling, so when Warner Brothers bought copy writes of the book, they already had an existing audience.

The child actors become more known with each film release, so by 2010 (the year The Deathly Hallows Part 1 was released) Daniel Radcliffe, Emma Watson and Rupert Grint were known world wide.

David Yates directed both Part 1 and 2 back to back from the 9th of February 2009 to the 12th

June 2010, and the budget for Part 1 alone was a total of £150,000,000.

Warner Brothers didn’t need to promote the film on a massive scale that other films might of needed, simply because it was already a huge Franchise that promoted itself.

However, here are some of the basic marketing schemes they used…

Marketing schemes:- First official picture was released on the 1st of December 2009.

- A clip was released on the 8th of December 2009 with the release of the Half-blood Prince on blue ray and DVD.

- In 2010 at the ShoWest convention, Alan F. Horn premiered unfinished footage.

- The 2010 MTV movie awards showed more footage, which was followed by the official teaser poster showing the release date and a destroyed Hogwarts castle.

- A two-minute trailer for the film was released worldwide on 22 September 2010.

- 29th September 2010, three character posters for Part 1 of Harry, Ron, and Hermione were released via Yahoo! Movies.

- The theatrical poster with the taglines "Nowhere is safe”, "The end begins”, "Trust no one" and "The hunt begins” were released.

- Various other character posters were released on the 6th October 2010, featuring Lord Voldemort, Bellatrix Lestrange, Severus Snape and Fenrir Greyback.

- 15th October 2010, tickets began selling on Fandango for the US release of Part 1.

- 19th October, a 50-second clip featuring never-before-seen footage was aired at the 2010 Scream Awards.

- 16th October, the second TV spot was released on Cartoon Network during a premiere of Scooby-Doo! Curse of the Lake Monster.

- 25th October 2010,Yahoo! Movies released an exclusive featurette of the film.

- 30th October 2010,Entertainment Weekly released two new featurettes titled "Horcruxes" and "The Story", featuring a large amount of never-before-seen footage.

- 30th October 2010 Warner Bros. Harry Potter website was updated to reveal twelve miniature clips from the film.

- Emma Watson presented a sneak preview at the MTV awards.

- Test screenings were shown in Chicago.

- On the 18th of June 2010 they opened a theme park of ‘The Wizarding World Of Harry Potter’ would of helped promote the film.

- Part 1 was released in 2D cinemas and IMAX worldwide on the 19th November 2010.

- In the film's worldwide opening weekend, it grossed over $330 million! (the third highest in the series/the highest opening of 2010/the eighth-highest of all-time.)