Business communication

Bashundhara GroupBaup

Company profile

• Type of company Real estate Business conglomerates. • Industry Real estate manufacturing.

• Products/service Paper Steel LPG bottling Tissue paper Cement Land project • Employees approx. 8100

•

Ahmed Akbar Sobhan

Founder of Bashundhara Group

Mission & vision  The motto of the Group is “For the People, for

the Country”.– to serve people with maximum satisfaction and keep on working for the greater welfare of the people and the country. 

Vision

To become the world’s best business conglomerate company.

Research Question1. What are the major causes of

miscommunication in the firm?2. Does favoritism towards employee causes

harm to overall productivity?3. How the company recruits new employees?4. Is there any discrimination regarding the

communication process?5. Is there any distortion on informal

network?

Research methodology Primary Research

InterviewSurvey

Secondary Research: : Web-articles, blogs, journals, databases, social media websites, newspapers and other media.

Literature Review

Major causes of miscommunication Power distance

Distance between different departments

Employees are not well informed

Management and employees not in good terms

InterviewWe conducted a short interview with Shahin Mahmud, Brand

Manager of Bashundhara Paper Mills. We asked him, “Please tell us your experiences in your company as well as share the communication gaps if you have any.”

“I am working for Basundhara group for 5 years. In last five years I got promoted 3 times based on my working eligibility. First it was difficult to adjust with the organization and the working environment. There were some communication gap between me and the people of the organization. I faced it quite severe for some moment. It was difficult to communicate in decision making meetings, the upper level manager were difficult to adapt with. In some cases, the communication problem appeared acute because of cultural differences. It was not easy to make a decision because of the cultural problems between me and the upper level managers.”

SurveyDemography

Male63%

Female37%

Participants of Survey

Total 30 people, Male: 19, Female: 11

Survey (Cont.)Question 1: How long have you been working?

Less than 6 months10%

1 year27%

2-3 years37%

More than 3 years27%

How long have you been working?

Assumption: Most of the employees are working for more than 2 years

Survey (Cont.)Question 2: Do you face any communication

problem in your workplace?

Rarely60%Occasionally

27%

Frequently7%

Never7%

Do you face any commu-nication problem in your

workplace?

Assumption: Although 60% of the employees rarely face communication problem,27% of the employees occasionally face problems.

Survey (Cont.)Question 3: How satisfied are you with communications in

your company?

23%

40%17%

17% 3%

How satisfied are you with communications in

your company?Very Satisfied Satisfied NeutralDissatisfied Very Dissatisfied

Assumption: Around 63% employees are satisfied with the communications in the company.However rest of them have at least some minor dissatisfaction.

Survey (Cont.)Question 4: From which of the following sources do

you now receive most of your information about what is going on in the company?

The grapevine20%

Bulletin board10%

My supervisor15%

Company leadership7%

Group meetings at our work location

16%

Local company pub-lications

7%

Company intranet12%

Company e-mail13%

Voice-mail an-nouncements

2%

Chart Title

Assumption: Most of the sources of communication are from Grapevine(gossip or rumor), Company Meetings & Emails.

Survey (Cont.)Question 5: How would you rate your

manager's communication skills?

Excellent33%

Very Good27%

Good23%

Fair13%

Poor3%

How would you rate your manager's communication

skills?

Assumption: Most of the responses were positive on their manager’s communication skills.

Survey (Cont.)Question 6: What type of communication

problem you are facing in your work life?

Verbal10%

Non-verbal40%

Formal 3%

Informal 47%

What type of communication problem you are facing in your

work life?

Assumption: Informal channel communication and Non-verbal communication arethe most common problems they are facing.

Survey (Cont.)Question 7: Does it affect the overall outcome

of the company?

Yes73%

No27%

Does it affect the overall outcome of the company?

Assumption: Around 73% employees think that Informal & Non-verbal Communicationis causing problems to the company.

Survey (Cont.)Question 8: Do you think about being assertive

while giving bad news?

Yes 60%

No40%

Do you think about being assertive while giving bad news?

Assumption: Most of the employees are more assertive while giving bad news.

Survey (Cont.)Question 9: While communicating with others

what type of problem you usually face?

Geographical3%

Gender33%

Religion10%

Lan-guage 53%

While communicating with others what type of problem you usually

face?

Assumption: Language is the most prominent barrier in effective communication.

Survey (Cont.)Question 10: Does it help showing attitude

and ego in business communication?

Yes27%

No73%

Does it help showing attitude and ego in business communication?

Assumption: It’s not recommended to show attitude and ego in business communication.

Research Findings Major causes of miscommunication

Gender discrimination which is why there is a imbalance in the number of male female employee ratio in the higher positions.

Favoritism towards employees

Grapevine (Rumors)

Informal network distortion causes problems in lateral communication

Analysis Internal communication MethodsE-mailMeetingCommunicating through managerAnnual General meeting

HypothesisDiscrimination can be one of major the

reasons of communication difficulties in the company.

RecomendationsStandardized communication should be

implemented among all the departmentsInformation passed among employees should

be mentioned if its official and vice versaManagers should be encouraged not to show

favoritism towards any employees

ConclusionIf you have any questions feel free to ask.