Presentation asc stirling university 20130222
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Transcript of Presentation asc stirling university 20130222
Stirling University, February 22, 2013 Bas Geerts, Standards Director
ASC - Transforming aquaculture
Content
• Aquaculture importance
• About ASC
• The ASC standards
• Certification process
• Traceability of certified product
• ASC Consumer logo
• Added value
Aquaculture importance
•Growing demand for animal proteins
•Decreasing wild fish stocks
•Fastest growing food production sector (8.8% 1980-2010)
•Many (often unintended) negative impacts
ASC:
•Responsible production
•Similarities to MSC and FSC
How? (Vision)
“Transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain”
What? (Mission)“A world where aquaculture plays a major role in supplying food and social benefits for mankind whilst minimizing negative impacts on the environment”
About ASC
• Independent; not for profit
• Established April 2010
• Founders: WWF and IDH (the Sustainable Trade Initiative)
• Open and transparent multi-stakeholder approach
• Objectives: • Recognise and reward responsible fish farming
• Support purchasing of certified farmed seafood
• Transform seafood markets towards ‘sustainability’
ASC Standards
• Result of 8 individual Aquaculture Dialogues
(initiated and coordinated by WWF)
• >2,000 participants; broad multi-stakeholder spectrum
• Based on Best Management Practice (BMP)
• 7 Principles, addressing:
o Environmental impact
o Social impact
• Unique science-based performance metrics
• Continuous improvement
7 principles:1.Obey the law and comply with local regulations2.Minimise impacts on habitats, biodiversity and ecological process3.Avoid impact on health and genetic diversity of wild populations4.Manage disease and pests in a responsible manner5.Use resources efficiently6.Use water in a responsible manner7.Be a good neighbour and conscientious citizen
The ASC Standards monitor environmental impactsScience based performance metrics
Reduce impact on biodiversity
Conservation of species diversity
and wild populations
Feed and resources used
responsibly
Animal health and husbandry
Controlled and minimised use of
antibiotics and chemicals
Responsible use of water
Addressing environmental impacts
Prevent child- and forced labour
No discrimination,
Promote health and safety
regulations
Wages, working hours & living
Freedom of association and rights
for collective bargaining
Community relations and
interaction
Addressing social impacts
•Farm personnel AND community
•Assessed by qualified social auditors
ASC Certification process
• Covers all production systems (e.g. ponds, pens, nets, cages,
RAS)
• Third-party certification process:
• Independent certifiers
• Independent accreditation/monitoring of certifiers
• Transparent audit process:
• Public consultation (audit announcement & draft report)
o Bilingual at ASC website and farm (English & local)
How the 3rd party
process works
monitors
Standard Setter
accredits
Farm Standards
Traceability Methodology
assesses FarmClaim & logo
Chain
trains
Logo Licensing
Certification Bodies
licenses
Accreditation Body (ASI))
Assessment Guidance Methodology
From Farm to Fork
• Chain of Custody (CoC) certification in
partnership with MSC
• ASC certified products traceable from farm to fork
by Chain of Custody certification
• Provides audit efficiency in supply chain and
efficiencies in ‘system’ costs
• An approach ASC enshrines
• Helps consumers choose for responsibly farmed seafood sourced from farms that limit their environmental and social impacts
• ASC certified products now available in European Canadian supermarkets
The ASC Consumer Logo
Species Standard
(by ADs)Audit Manual
Accredited
Certifiers (exp.)
Certification
(possible from)
Tilapia FINAL FINAL FINAL FINAL
Pangasius FINAL FINAL FINAL FINAL
Salmon FINAL FINAL Q2/13 Q3/13
Abalone FINAL FINAL DRAFT Q4/13 Q1/14
Bivalves FINAL FINAL DRAFT Q3/13 Q4/13
Trout FINAL FINAL DRAFT Q3/13 Q4/13
Shrimp FINAL DRAFT DRAFT TBA TBA
Seriola/Cobia TBA TBA TBA TBA
How the ASC adds value in the supply chain
• Recognises and rewards responsible fish farming!
• Improved transparency makes seafood products traceable from farm to fork
• The ASC logo links consumers to production
• Improved reputation• Enhanced brand value and
recognition
How the ASC adds value for investors
• ASC transforms the aquaculture sector addressing environmental and social impacts
• ASC certification can act as screening tool to aid investment decisions (certified companies are claimed to have lower risk profiles)
• ASC certification can be used as a requirement for investment
Future…
• Complete remaining 2 standards: Shrimp, Seriola/Cobia
• Bring all (8) standards to market
(set up accreditation, train auditors, etc.)
• Add new species
• Review/revise standards’ content
• Develop Group certification requirements
• Develop Feed Standard
ASC re-cap• Multi-stakeholder
• Standard development (public consultation)• Certification process (public consultation)
• Transparency (e.g. www.asc-aqua.org)• Standards development• Certification process• Governance (meeting minutes, complaints etc.)
• Best management practice• Realistic approach
• ASC quality control• ASI, ISEAL, FAO, ISO
Thank youQuestions?