Presentation Advocacy Policy-Brief

8/18/2019 Presentation Advocacy Policy-Brief

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Overview

. resen a on s s

II. Advocacy

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I. Presentation skills

Few advices on preparation of a presentation

Take into consideration:

1. Who is the audience?

•Interest

•Wishes

•Previous knowledge etc. of the listeners / public

2. What would you like to transmit to the listeners?

• Content

• Main assertions during presentation

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continues Few advices on preparation of a presentation


3. Ordering as main element

• Take into consideration previous points and the

4. Compilation of presentation

• Compile the presentation on a spoken language

style (not on dialect!) as clear as possible in

order to be easily understandable by the

audience

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5. Appearance and gesticulation

• The way the person is looking at the audience is

• Dress appropriate depending on the audience

• Different audience different styles, for example

the message can pass better if you dress

causally when your audience is youth the

power of identification: “the presenter looks

like us”

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Take into consideration: continues


• Take into consideration the cultural environment: , , ,

• Pay attention to the gesticulation, for instance do

not play with a pen that is noisy, do not make

strange movements, it can be very disturbing for

the audience

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Take into consideration: continues


• For people that get stressed during presentations,

in the public (placed in different locations) and

look at them regularly

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Main points of the presentation:1. Reduction

• Reduce the content by focusing on the main

subject

2. Visual appearance • Shall content and emphasize the main subject

• Shall not have multi meanings

• Shall respect the perception manners of the

listeners, e.g.: letters shall have an adequate size,and shall not content confusing information or

other elements that may withdraw attention of

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Main points of the presentation:3. Dramaturgy

• Take into consideration moves that you do. During

presentation moves have to be coordinated

• Take into consideration difference between how to

respective subject by changing the tone of voice,

pauses between sentences, etc.

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Main points of the presentation:3. Dramaturgy continues

• Take into consideration short summaries of what it

is said during presentation and not only what is

said at the end

presentation points in from of you, whatever you

say order in general context and do not forget to

explain briefly the program of presentation, etc.

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Main points of the presentation:4. „Hand-out”

• Prepare for each participant a handout, an

overview, of main points or at least present the

content in the table in order to follow easily the

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Ordering / Structure of presentation

II. Main points of presentation

1. Logical ordering – create an logical structure

2. During presentation always try to make clear

subject you present

3. Emphasize the essential content on rhetorical

way with visual means

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Ordering / Structure of presentation

III. Conclusion

1. Summarize the content and main assertions

2. Dependent from type and place of the ,

appeal, make clear conclusions, etc.

3. Acknowledge listeners

4. If required open discussion and give opportunityfor questions etc.

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II. Advocacy

To advocate for a policyHow to define public policy?

Key perspectives from the definitions:

• Authoritative government action

• Problem – Solution Relationship

• Addressing specific problems to achievesocietal goals (i.e. outcome-oriented)

• A course of action or strategy (goals, decisions

and means of achieving)

• Political (value–driven)

• Decision-making based on interactions amongstakeholders

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II. Advocacy

1. Problem Definition/ Agenda Setting

2. Constructing the Policy Alternatives/ Policy Formulation

6. Evaluation

The policy-making process

3.Choice of Solution/Selection of Preferred Policy Option

4. Policy Design

5. Policy Implementationand Monitoring

Figure 3.1 The Policy Cycle

Writing Effective Public Policy Papers, p.12

(Young and Quinn, 2002)

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II. Advocacy

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goal/objective of the network types of people/

organisations

Policy networks

II. Advocacy

o cy e wor

values/interests means of communication

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“to provide a comprehensive and

persuasive argument justifying the

Purpose of the policy paper

II. Advocacy

policy recommendations presented

in the paper and therefore, to act as

a decision-making tool and a call toaction for the target audience”.

Writing Effective Public Policy Papers, p.18


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Strategic communication model for advocacy

Move to action

II. Advocacy

Persuade

Inform

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Policy papers used in the policy-making process

Type of Policy Paper

►

Areas of Difference▼

Policy Study Policy Brief Policy Memo

Audience Targets other policyspecialists

Targets decision-

makers

Targets a broad audience

of stakeholders

Focus Issue-driven: Broadrecommendations and

analysis of policy issues

Audience-driven: Specific

policy message designed

to convince keystakeholders

Audience-driven: Specific

policy message designed

to convince keystakeholders

II. Advocacy

Adapted from: Writing Effective Public Policy Papers,

p.20 (Young and Quinn, 2002)

Context of

use

Dissemination and

debate on results of

policy research, informs

the policy brief

Used for advocating

and lobbying

purposes

Used for advocacy and

lobbying and to encourage

stakeholders to read

further. (e.g. brief)

Methodology Can include muchprimary research

Rarely includes

primary research

Rarely includes

primary research

Ideas/ Language used

Can be quite disciplinespecific/technical Must be very clear and simple

Must be very clear and simple

Length Up to 60 pages Between 6 and 15pages

Up to 4 pages

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Common structural elements of the policy study

Title

Table of contents

Abstract/Executive summary

Introduction

II. Advocacy

Policy study

Policy options

Conclusion and recommendations

Appendices

Bibliography

EndnotesWriting Effective Public Policy Papers, p.22


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Variation in types of policy papers by policy analysts

Academic/Researcher Advocate

Objective Normative(value-driven)

II. Advocacy

Research about policyResearch for policydecision-making

• ResearchPaper

• Policy Brief

• Policy Memo

• Policy Study

• Policy Brief

• Policy MemoFocus on reporting

research

Focus on reporting

problem-solution based

on research findings

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Making decisions & generating evidence for your

policy studyKey Elements of a

policy study

Problem description

Policy options

Steps in policy analysis

1. Define the Problem

2. Assemble Some

Evidence

II. Advocacy

ramewor o

analysis

Evaluation of policyoptions

Conclusion andrecommendations

Alternatives

4. Select the Criteria

5. Project the Outcomes

6. Confront the Tradeoffs7. Decide!

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Common structural elements of Policy study and

policy brief

Policy study Policy Brief

Title Title

Table of contents

Abstract/Executive summary Executive summary

II. Advocacy

Introduction

Problem description Context and importance of the problem

Policy options Critique of policy option(s)

Conclusion and recommendations Policy recommendations

Appendices Appendices

Bibliography Sources consulted or recommended

Endnotes

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Presentation Advocacy Policy-Brief

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