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TEMPOR ALWorldly, materialRelating to timeTemporary, fleeting
LIMINALA thresholdSomething barely perceptibleExisting in–between well defined areas
INQUIRYQuestioning ritualReligious/social sanction of acquisitionsSymbolic valueTaste and aestheticsIdentityCompulsionPackaging/advertising/media
RESEARCH QUESTIONSArtefact- Kanchipuram SariCultural SignificanceMarketing/Positioning/Packaging/AdvertisingRole as a social markerAspirational/Aesthetic Value
RESEARCH Observation/DocumentationConversations
ReadingsPurity and Auspiciousness in Indian SocietyKanchipuram Sari– Design for auspiciousnessDesign Philosophy Papers– The Sacred
KORVAI
The Kanchipuram SariUnity and Opposition, Cloth–Body Metaphor (Kanchipuram Sari— Design for Auspiciousness by Dr. Aarti Kawlra, 2005)
An emblem of the Married State, represents the optimum convergence of two ideals.
RASIThe Auspicious StateAbstract, Undefined IdealEmbodied in Artefacts, Rituals, and Individuals.Quintessence of ordinary life in society
S i m p l i c i t yF u n c t i o n a l P u r i t y
A d a p t a b i l i t y
A R T E F A C T
P R O D U C E RT O
C O N S U M E R
C U L T U R A L R E P R E S E N T A T I O N
M E D I A
B a s i c H u m a n N e e dA r t i s a P r i m a l I m p u l s eI n d i v i d u a l i t yC o n n e c t i o nA c t o f c l a i m i n g A g e n c y
E L A B O R A T I O NM A K I N G S P E C I A LT R A N S C U L T U R A L
A U S P I C I O U S N E S SR I T U A LC O M M U N I T YR a s i - J o i n i n g o f o p p o s i t e sP r a x i s - R a t i o n a l / S y m b o l i cC l o t h B o d y M e t a p h o rS o c i a l M a r k e rS a n c t i t yR i t e s o f P a s s a g e
A E S T H E T I CT A S T EE L I T I S MS Y M B O L I C C A P I T A L /V I O L E N C EP R E S T I G E
FINAL DIRECTION
Attempting to visualise the social value of Rasi within a specific cultural context.Derive visual essence and rearticulate it through another medium.
INTERESTS
A Visual System that would embody auspiciousness.A new visual identity— articulating the culture that surrounds me.Application— Starting with a printed form, with the ultimate aim of creating a system that would work across media.
ELABORATE FRONTISPIECE
S U B D U E DI N N E R - E N D P I EC E
( S I M P L E R - F O R E X A M P L E ,
A B A N D W I T H ST R I P E S ;
T H E M OT I FS M AY B E S M A L L E R )
T H E M I D D L E S EC T I O N
I S U N I T E D W I T H
T H E T WO E N D P I EC E S ,
B U T I S OV E R A L L S I M P L E R -
( P L A I N , ST R I P E S , C H EC K S ,
O R A U N I F O R M M OT I F )
M I D D L E S EG M E N TE STA B L I S H E D BY O P P O S I N GS EG M E N TS
OV E R A L L PAT T E R N O F F R O N T I S P I EC E I S A SY M M E T R I C A L LY B A L A N C E D W I T H O P P O S I T E E N D P I EC E
U N I T Y I N C O LO RO F B O R D E R S A N D E N D P I EC E S
C O LO R O P P O S I T I O ND I ST I N C T B O R D E R & E N D P I EC E S
T H E M OT I FS I N T H E
M I D D L E S EC T I O N A R E
N E U T R A L I N O R I E N TAT I O N .
T H O S E O F T H E B O R D E R S A N D
E N D P I EC E S A L I G N E D
S O T H AT T H E I R TO P S D I R EC T
I N WA R D S TOWA R D S
T H E M I D D L E S EC T I O N .
T H I S S EG M E N T I S A L S O L E S S D E N S E T H A N T H E B O R D E R S
I N T E R LO C K I N G M OT I FS & PAT T E R N S OV E R T H E G R O U N D W E AV E
T H A L A I P P U/M U N D H A A N I FAC E
U DA L B O DY
K A R A I B O U N DA RY -H A N D S A N D F E E T
R A H A M T E X T U R E , S K I N
W E I G H T A N D B A L A N C E P O ST U R E
M OT I O N A LT E R N AT I N G M OT I FS /C O LO R S
A S U B H A
S U B H A
A S U B H A
Pillaiyar Moggu/ KaravaiThazhampu Moggu Sittai
KommaiPogudi Kuyil Kannu
Mayil KannuRudraksham Pai Madi
VajramMotifs
VISUALISATIONRecurrent Themes and SymbolsThe use of vintage photographs— reiterated the influence of themes and symbols.Also reiterated the essential fact that auspiciousness is the quintessence of an ordinary, domestic life in society.Sacred— Faciality— All Encompassing— Auspicious
THE BOOK
The initial, first level application.Attempting to use typography and photography to express and capture the notion of Rasi.
Reinterpreting existing textiles through typography. Evoking visual language of packaging of related products. Manipulating and integrating type within a larger pattern. Layouts that reveal type, a narrative, on closer inspection.
A FRIEND OF MINE WHO WAS
REALISEDTHAT SHE WAS NOT WELCOME
WIDOWED ATTENDED
A WEDDING AND LATER
BECAUSE SHE WAS CONSIDERED INAUSPICIOUS.