The Promotion Plan

Offline

S.O.U.L stickers on Safari• Promoting the spirit of S.O.U.L by incentivizing safari owners• Providing them with Soul power cards which can be used to collect

redeemable points on purchase of merchandise and fuel• Collaboration with fuel stations to get the idea on ground• Merchandise under the brand S.O.U.L• S.O.U.L stickers on the safaris will attract the attention of intenders

while owners will have a special experience

Television Commercials• Short duration, high

impact Teasers on television for 8-10 seconds

• The aim of the teaser will be an excitement among the owners as well as intenders

OOH promotion • Use of Billboards along the national highways

S.O.U.L kit• S.O.U.L members will be sent a S.O.U.L Kit on registration which will contain:A Catalogue with the description and maps of all the famous locations that can be visitedS.O.U.L PassportS.O.U.L Power CardS.O.U.L sticker

Selfie with my Safari Contest for S.O.U.L Members• Safari owners will be asked to upload a selfie of them with

their safari on facebook• Quoting the adventures that they experienced with it• The best story and picture will get goodies from Tata Safari

Paint your safari Online• Provide users with an online simulation on Tata Safari

website • Owners can use various colors and make a graffiti on the

cars• The winners of the best design will get a chance to get

their safari painted in the same design

Online