Presentation
-
Upload
noelle-pina -
Category
Documents
-
view
68 -
download
1
description
Transcript of Presentation
Orleans Chamber of Commerce
Town of Orleans Finance Committee Presentation
January 30, 2014
Marketing Orleans: Cape Cod Chamber Programs Cape Cod Chamber brings visitors to Cape,
local Chambers attract visitors to town $1,000 grant to advertise in Cape Cod Travel
Guide 200,000 copies distributed 1.6 million unique visitors via website traffic
Orleans on International Marketing USB Promo. Drive 350 USB drives given to International Media and Tour
Operators targeting New England & Cape Cod Familiarization Tours, Discover New England Summit,
USTA’s IPW (Powwow) and sales missions to UK, Germany, Japan and Canada
Orleans on FAM trip list
Marketing Orleans Orleans Chamber creates events with intention of
bringing customers to town (2nd Year) ClamBQ: Approx. 800 attendees (1st Year) Surf Film Festival: Approx. 250 attendees (1st Year) Seaside Christmas in Orleans: Supported by
$8,000 ad campaign Created “Seaside Christmas Sweepstakes” launched on Small
Business Saturday Became an American Express Neighborhood Champion
Distributed Shop Small branded balloons, floor mats, and tote bags 6 Full page ads in Cape Codder and Holiday Gift Guides Pancake Breakfast with Mrs. Claus: Approx. 400 attendees Santa Stampede 5k Run: 175 runners, approx. 250 attendees
(project over 300 runners in 2015) Businesses reported more traffic and sales with new Seaside
Christmas advertising format
Chamber Sponsored Event Press Coverage ClamBQ & Surf Film Festival
Feature article in Cape Codder Arts and Entertainment (Sept. 13)
Online coverage at WickedLocal/Orleans (Sept. 13) Seen on Scene Photo Gallery (Oct. 1)
Seaside Christmas in Orleans Pancake Breakfast with Mrs. Claus
Front page feature story Cape Cod Times (Dec. 1) Cape Cod Online Photo Gallery (Dec. 1)
Santa Stampede Photo in Cape Codder (Dec. 13)
Lower Cape Chambers Joint Advertising Ad ran in Yankee
Magazine May/June Travel Guide Issue Brewster Chatham Eastham Harwich Orleans
New! “Truly Orleans” Lifestyle Magazine Distribution Date: May 16 Print run: 15,000+ Number of pages: 84 Format: Heavy Stock Glossy,
4 color, perfect bound Forms of distribution: Paid,
targeted, requested Distribution Channels:
Newsstands, Retailers, Upscale Inns, B&B’s, Ferries, Café’s, Fine Dining Establishments, the Orleans Chamber.
Targeted local affluent distribution
Sneak Peek! Story Ideas (not yet approved) 10 Things to do with your dog in Orleans Party Like A Local – Seven events you don’t want to
miss 8 Chefs Share their favorite recipie From Novice to Expert – Guide to Local Art Galleries Walking Tours of Orleans – Where to Start & Finish Choose Your Pleasure (Boat) – Kayak, Sail or Motor Join the SUP & Surf Crew! The Unofficial History of Orleans (As shared by
some crusty locals) Tips on going to the beach – What the Locals Know Maintaining the Value of your Second Home
Sneak Peek! A few of many potential cover images. Taken by Bill Pomeroy!
Website Statistics, orleanscapecod.org
Organic Search Traffic: May1-Jan. 30, 2013 31,351 Visits 70.81% New Visits 2.79 Pages Per Visit 2:12 Avg. Visit Duration Responsive website: 22% mobile visitors, 14%
tablet visitors 23 of top 50 pages event related content Community Events Calendar: Most trafficked
subpage Beaches: 2nd most trafficked subpage
Who are they? Countries: United States (Large majority),
Canada, Belgium, United Kingdom, Germany States: Massachusetts, New York, Pennsylvania,
Connecticut, New Jersey, Washington Age:
55-64: 26.99% 45-54: 19.07% 25-34: 18.35% 65+: 15.58% 35-44: 14.40% 18-24: 5.60%
64% Female
Member DirectorySearchableViewable by category
May 1, 2013-Jan. 30, 2014Total Searches: 66,443Total Referrals: 212,480
May 1-Oct. 30, 2014Total Searches: 50,003Total Referrals: 160,819
Online Member DirectorySearch Categories Clicks & Views
Restaurants 45,194
Lodging 10,431
B&B, Guest Houses, Inns 9,752
Motels, Hotels, Resorts 6,465
Real Estate Agents 6,150
Cottage & Vacation Rentals 3,740
Clothing 3,415
Grocers 2,316
Gifts & Collectibles 1,543
Fish Markets 413
2013 High Season Visitor StatisticsMonth Walk-Ins Calls Total
May –June 1076 198 1274
July 2230 465 2695
August 2268 400 2668
Sept. –Oct. 1223 307 1540
8177