Presentation 4.5: Program Planning. Outline A Program The Steps Some Examples Exercise 4.11: Event...
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Transcript of Presentation 4.5: Program Planning. Outline A Program The Steps Some Examples Exercise 4.11: Event...
![Page 1: Presentation 4.5: Program Planning. Outline A Program The Steps Some Examples Exercise 4.11: Event Planning Case Studies 9 & 14 Summary.](https://reader035.fdocuments.us/reader035/viewer/2022062803/56649f055503460f94c1a749/html5/thumbnails/1.jpg)
Presentation 4.5:Program Planning
![Page 2: Presentation 4.5: Program Planning. Outline A Program The Steps Some Examples Exercise 4.11: Event Planning Case Studies 9 & 14 Summary.](https://reader035.fdocuments.us/reader035/viewer/2022062803/56649f055503460f94c1a749/html5/thumbnails/2.jpg)
Outline
• A Program
• The Steps
• Some Examples
• Exercise 4.11: Event Planning
• Case Studies 9 & 14
• Summary
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Introduction
• Outreach activities benefit from a plan
• Planning makes your activities more effective
• Planning a program follows a logical sequence of steps
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Programs
• Could be individual presentations or meetings
• Could be a regional campaign of presentations, brochures, billboards, exhibits, or demonstrations that all lead to a goal
• Both take planning
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A program is…
• An effort to disseminate information to the public during a specific time
• Provides people with informational and motivational messages about an issue
• Can stimulate people to take action
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Components of a program
• Assessment
• Audience
• Goal and Objectives
• Message and Tools
• Plan
• Implement
• Monitor and Improve
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1 Assessment
• Assemble team
• Discuss the need
• Describe a vision
• Think about each partner’s role & resources
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2 Audience
• Identify which groups you wish to reach
• Learn about their concerns, expectations, barriers, understandings
• Identify strategies that may reach these people effectively: conferences, meetings, brochures, posters…
• Be specific!
![Page 9: Presentation 4.5: Program Planning. Outline A Program The Steps Some Examples Exercise 4.11: Event Planning Case Studies 9 & 14 Summary.](https://reader035.fdocuments.us/reader035/viewer/2022062803/56649f055503460f94c1a749/html5/thumbnails/9.jpg)
3 Develop goals and objectives
• Goal = The big target
• Objective = What you want the audience to do as a result of receiving your message
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4 Message and tools
• Address what audience cares about
• Give them new information in a way they can hear it
• Consider the messenger
• Keep it simple
• Pilot test the draft materials before you produce them
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Sample tools
• Brochures, flyers, posters
• TV/Radio PSA, Paid ads, news release
• Newspaper, newsletter
• Billboard, direct mail
• Pencils, caps, shirts
• Programs, classes
• Festival, event, clean-up
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5 Plan
• Create a timeline
• Create a budget
• Identify resources needed -- people, materials, funds
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6 Implement
• Produce materials
• Use partners to deliver messages
• Conduct training for volunteers
• Develop a monitoring process to collect the information that will describe success!
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7 Monitor and evaluate
• Pilot test tools before launch
• Revise and implement
• Record the reach
• Explore the reaction
• Measure the impact
• Consider indicators
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Festivals
Riverlink uses a downtown fountain in Asheville NC to give raft rides for children while parents pick up information about river health and quality.
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Media Event
TNC invited local TV and newspaper journalists to a prescribed fire, gave them suits, and provided information.
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Roadside Signs
Drivers are reminded of land managed with prescribed fire, even after the area was burned.
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Exercise 4.11: Event Planning
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Exercise 4.11 Directions
• Events can be festivals, exhibits, fairs, sidewalk tables, demonstrations, awards ceremonies, etc.
• What are the theme and location for your upcoming event?
• What things must be accomplished to create a successful event?
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Exercise 4.11 Directions
• Identify what needs to be accomplished by each planning subcommittee.
• Who should have this responsibility? What do they need to be successful?
• When does this need to occur?
• Develop a master timeline for all of the subcommittees.
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Case Study 9: Karst Habitat Restoration in
Arkansas
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Case Study 14: A Multi-Agency Initiative: Water
Education in Kentucky
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Summary
• Start by thinking about your situation, the audience, and the purpose of the program
• Build effective partnerships and identify ways for each to have a role in the program
• Pilot test to make your program effective
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Credits
• Slide 4: Martha Monroe and Larry Korhnak
• Slide 14: Riverlink, North Carolina
• Slide 16, 17: Martha Monroe