Presentation 24 Okt at Dutch Design Week
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Transcript of Presentation 24 Okt at Dutch Design Week
![Page 1: Presentation 24 Okt at Dutch Design Week](https://reader036.fdocuments.us/reader036/viewer/2022062514/55bff26abb61eb82768b4668/html5/thumbnails/1.jpg)
Design meets Business 2014 Focus on Retail
Consumenten Trends voor 2015
drs. Cindy van Cauter Directeur Quotus Shopper Insights
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The future consumer
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Not too much BLOKKEREN
Information NAVIGEREN
InteractCOCREËREN
Tailored content
PERSONA-LISEREN
“So that it is more of us than it is of you”
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4 MEGA TRENDS FOR RETAIL
• PERSONALISATIE
• COCREATIE
• NAVIGATIE
• SHOPPING EXPERIENCE
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1. PERSONALISATIE
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WHAT’S IN IT FOR ME?
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2. COCREATIE
• Betrokkenheid
• Loyaliteit
LOOKLISTEN LEARNLEVEL
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COCREATIE
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3. NAVIGATIE
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NAVIGATIE
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DE HYBRIDE CONSUMENT
De hybride consument kiest voor
lagere prijzen met behoud van kwaliteit, of gaat voor de
duurdere, luxere
producten.
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4. SHOPPING EXPERIENCE
ONLINE DIENT ALS SUPPORTVOOR HET OFFLINE WINKELEN
NIEUWE VORM VAN BELEVING
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GAMIFICATION
BY ICON PLATFORMS
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BLURRING – GRENZEN VERVAGEN
ONLINE EN OFFLINE
FOOD EN NON FOOD
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Beleving =RELEVANCE & EXCITEMENT
Gevoel, sentiment
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2015:
Creëer offline belevingen die online niet te ervaren zijn.
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