Presentation 2
10
• Organization of “pseudo”/media/- events: Unveiling a new site; Jubilee of person, organization; Awarding; Problem solution. • Answers to citizen complaints, letters and questions; • Information bulletins; • Reception room; • Checks on problem cases, medical errors; • Using third persons. SOCIAL COHESION INITIATIVE Techniques of work with the public
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Presentation 2
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• Organization of “pseudo”/media/-events:Unveiling a new site;Jubilee of person, organization;Awarding;Problem solution.
• Answers to citizen complaints, letters and questions;• Information bulletins;• Reception room;• Checks on problem cases, medical errors;• Using third persons.
SOCIAL COHESION INITIATIVE
Techniques of work with the public
Communication is the core of Public Relations!
The Message is the core of Communication!
Before you can formulate an effective communications plan you must identify your message(s). Your messages are a road map, but you must know where you want to go.
SOCIAL COHESION INITIATIVE
The Message
- It must answer the questions:Why?Why care?Why act?
- It must explain:What is valued?What is at risk?
SOCIAL COHESION INITIATIVE
What is a message?
A MESSAGE SHOULD BE SHORT, SIMPLE AND
REPEATED TO BE HEARD!
SOCIAL COHESION INITIATIVE
What is a message?
Rule 1: Have one main message with up to three underlying themes to support it. Rule 2: All messages should support the organisation’s main goals. Rule 3: Messages are not necessarily sound bites; they are the ideas you are trying to communicate to the public. Rule 4: Messages don’t change frequently.
SOCIAL COHESION INITIATIVE
DEVELOPING YOUR MESSAGE
Rule 5: Messages can be tailored for specific audiences, while still remaining constant. Rule 6: Consistent messages should permeate all of your communications efforts, not just contact with the media. Rule 7: Messages must be simple. Rule 8: Remember: messages take time to create. Don’t rush the process.
SOCIAL COHESION INITIATIVE
DEVELOPING YOUR MESSAGE
Space #1: THRESHOLD MESSAGESWhat do people need to know, believe, or care about in order to become engaged with your organisation or issue?
Space #2: ACTION MESSAGESWhat obstacles or misconceptions do you need to overcome to get people engaged? What do you want the people who connect to your organisation to do?
SOCIAL COHESION INITIATIVE
THE MESSAGE BOX
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Space #3: REINFORCEMENT MESSAGESWhat needs to happen or what do people need to do to meet your organisation’s goals or have impact on your issue? How do you keep people involved?How do those who are involved convey your messages for your organisation? Space #4: SOLUTION MESSAGESIf people did this, how would things be different? What is the projected outcome?
SOCIAL COHESION INITIATIVE
THE MESSAGE BOX
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You need a Channel!
SOCIAL COHESION INITIATIVE
How to disseminate the messages?
Media is the Channel!
The Media is:• Newspapers and Magazines, Radio,Television, On-line media; • Direct mailing, Brochures, Bulletins, Information boards, Multimedia presentations, Web sites, etc.
SOCIAL COHESION INITIATIVE
How to disseminate the messages?
