Presentation 104
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Transcript of Presentation 104
![Page 1: Presentation 104](https://reader033.fdocuments.us/reader033/viewer/2022042720/568c36961a28ab023598993e/html5/thumbnails/1.jpg)
Russian Cycling Brand
5th World Communication Forum Davos – 2014
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Team 2014 brief
TOP-3 in World Tour cycling
Number 1 world rider Joachim “Purito” Rodriguez
5 years of success with 127 victories and 243 podium places
70% Russian riders
The only World Tour team with no sponsor title name
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as a part of RGCP
ITERA-Katusha
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Brand Insight
National sport brand originated
from a world famous Russian
word & name
Cycling as sport brings
inspiration, winning spirit,
leadership, enthusiasm, pride,
inner energy
These qualities and emotions
describe a Russian national
character
That is why we say:
KATUSHA. Russian Energy.
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Brand Coverage
4 billion annual global viewers
115 TV Channels in 170
countries
6 000 annual broadcasting
hours
50 million spectators “on the
streets”
Over 80 000 Facebook fans,
200 000 people reach and over
150 000 clicks weekly
Over 50 000 Web unique
visitors monthly IFM TV-Analysis UCI World Tour
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Founder
Igor Makarov
Russian businessman
Forbes World TOP-1000 member
Soviet national cycling team member
Russian Cycling Federation president
UCI Management Committee
member
Russian Global Cycling Project
initiator and founder
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Benefits for ITERA
ITERA, Gazprom, Rostech global image promotion
Igor Makarov’s personal image in Russia and in the world
Corporate Social Responsibility project for ITERA
Special image bonuses, opportunities and extras inside Russia