Presentation 1
Transcript of Presentation 1
How to make loads of money on the internet…
…even if you have NO Product and NO List
Who here likes working really hard, spending long hours at the computer
to drive traffic to your website…
only to find that people get there and don’t buy?
Who prefers to get loads of warm traffic to your website quickly and
easily…
and who are already keen to buy your product when they get there?
We do too…
That’s why we love doing
Joint Ventures
with list owners
If we were to start an internet business today, knowing what we know now, this is the first strategy we’d use…
Sell someone else’s product to someone else’s list
It’s quick, easy and completely frees us up to do the marketing
Our story…
Management consultants for 15 years.
In 2000 set a goal to retire from consulting in April 2005.
In August 2004 learned internet marketing strategy that made US$250,000 in our first 12 months.
In March 2006 built our first membership site, about “How we made US$250,000 in our first 12 months online”.
Since March 2006, we have built a multi-million-dollar internet business around membership sites.
We now get to spend lots of time with the
kids…
Let’s talk about
making money
What is a
Joint Venture?
• Easy to find targeted list
• Existing relationship means higher
conversion rate
• Provides credibility via association with
“trusted friend and advisor”
• Low up front cost
• Quick – can get results same day
• Easy – don’t need to be a techie
Benefits of doing JVs with list Benefits of doing JVs with list ownersowners
• Where and how to find list
owners
• How to approach list owners
• How to approach their lists
This talk will show you…This talk will show you…
Before we get started…
Who already has their own
high-converting product already up and
running and selling well online?
Who would like to have one?
Here’s how you can get access to some
great money-making websites…
www.andrewanddaryl.com/uymg.htm
Now you know what you’re selling,
let’s look at how to do it using JVs
with list owners…
• Relevance to your topic
• Complementary rather than competing
• Size of list
• Relationship with their list
• Willingness to JV with you
What makes a good JV What makes a good JV partner?partner?
• People you know
• Approach people in the niche offline
• Ebay
• Yellow pages
• Online – sellers of ebooks, site owners,
forum or blog owners
Where and how to find list Where and how to find list ownersowners
• Gurus or authors in the niche
• Buy them
• Associations
• Press release – free publicity
• Expos
Other ways to find list Other ways to find list ownersowners
Exercise – search for and
brainstorm list owners you
could JV with
How to approach list
owners and what to offer
Understand the benefits to the list owner
• cements the relationship they have with
their clients
• provides extra value to their clients
(especially if you offer special bonuses)
• extra income via affiliate link (if offered)
• positions them as the trusted friend and
advisor in the niche
Simplest method is to have the list
owner send out a series of emails
directing people to the landing page
using your affiliate link.
How to approach the list How to approach the list owner’s listowner’s list
• Get inside your list owner’s head, and write from
their point of view.
• Write the emails as if you were writing to one
person / a friend (visualize them).
• Be excited, but avoid the hype.
• Use a “natural” subject line (like the one you’d
use for a friend).
• If possible, give something of value in the email.
• Have a “reason why”.
Email – key principlesEmail – key principles
www.andrewanddaryl.com/uymg.htm
Email series exampleEmail series example
Prepare an email series for one of the
sites for one of your chosen list
owners
ExerciseExercise
• Provide CD or DVD in list owner’s hard copy
newsletter
• Provide CD or DVD as gift for list owner’s
customers if they spend over x amount (eg in
store or online)
• Provide CD or DVD as bonus for ebay seller to
add to products they ship
• Provide CD or DVD to include in a big pack
Other strategiesOther strategies
• List owner “prescribes” membership to
people they see, eg naturopath
• List owner includes 1 month free
membership in a home study pack
• Ebook seller includes one month free
membership with ebook purchase
And still more And still more strategies…strategies…
Tomorrow we’ll talk about our
membership sites in more detail, and
show you other ways to market them
Thankyou