Prepared byasma amirah binti azhar : 2010724299

azne hafiza abd ghani : 2009605516nik nur ain binti nik yusoff :2010198703

LAYOUT DESIGNSTUDY OF GIANT HYPERMARKET

SECTION 7

IntroductionBackground Of The Company Major supermarket and retailer chain in

Malaysia founded by Teng Family Subsidiaries of Dairy Farm International

Holding ( DFI ). Offer variety of prices at lowest prices and

give value for money The first Giant was open In Shah Alam in 1999 As at 31 Oct 2010 Giant have 123

hypermarket and supermarket not include outside Malaysia

Background Of The StudyImportant Of The Layout DesignHigher utilization of space, equipment,and

peopleImproved flow of information, materials, or

peopleImproved employee morale and safer

working conditionsImproved customer/client interactionFlexibility

Types Of Layout DesignOffice LayoutRetail LayoutWarehouse LayoutFixed – Position LayoutProcess Oriented LayoutWork Cell LayoutProduct Oriented Layout

Retail LayoutMain Objective – maximize profit per square

foot of floorSale and profitability is vary directly with

customer exposure

Ideas For Supermarket Layout1. Locate high-draw items around the

periphery of the store

2. Use prominent locations for high-impulse and high-margin items

3. Distribute power items to both sides of an aisle and disperse them to increase viewing of other items

4. Use end-aisle locations

5. Convey mission of store through careful positioning of lead-off department

Case of Giant Hypermarket Seksyen 7Types Of Layouts – Grid Design - Criss cross pattern, two main aisles that faced each other creates for equally sized

spaces - Counter & fixtures is placed in long rowAdvantage Of Grid Design Low Cost Customer Familiarty Merchendise Exposure Easy Cleansing Simplifided Security

Main EntranceMagazine and bookstore Day Care Indoor /Outdoor Eating Area

Check Out Check Out BakeryEntrance

Vegatable

Electric / ElectronicFashion Natural Foods

and FishKitchen Product And

Clothing MeatGroceries Groceries

Stationery

DairyGroceries Groceries Frozen Food

Plastic Products Product

Sport Product

Furnitures Tobbacos Alcohol And Liquor Soft Drink

Layout ProblemMain entrance door is to far from entrance to

shopping areaThe position bakery productAlcohol and soft drink too closed to each

otherWide spaces area for unnecessary productDistance between two shelves is too closed

Disadvantages of Grid designPlain and uninterestingLimited browsingLimited creativity in décor