Presentatie VentureLab Summer School
36
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected] Contact: 053 – 48 36 887 [email protected] Skype: Bothsolutions www.bothsolutions.nl
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Engelstalige presentatie tijdens de VentureLab Summer School voor ee internationaal publiek. Meer informatie - www.bothsolutions.nl
Transcript of Presentatie VentureLab Summer School
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Contact:
053 – 48 36 [email protected]: Bothsolutions
www.bothsolutions.nl
Bel: 053- 48 36 887Mail: [email protected]: Both SolutionsTwitter: @Bothsolutionswww.bothsolutions.nl
Bel: 053 – 48 36 887 / www.bothsolutions.nl
‘The Corridor’ Hengelosestraat 525-5277521 AG Enschede
BOTH SOLUTIONS
Menno Both
Reinout Both
Web 2.0
Informatie
Introduction
Reinout Both
About me
– Communication Science– Entrepeneur
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Web 2.0
Informatie
Introduction
Menno Both
About me
– Communication Science– Entrepeneur VentureLab
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
AGENDA● What did VentureLab for me ● What’s Social Media● Dutch platforms● Discussion
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Web 2.0
Informatie
VentureLab
- Second group- Helped me to focus- Facilitate my company
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Web 2.0
Informatie
Social Media Revolution
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Movie Social Media Revolution
Web 2.0
Informatie
What are we talking about?
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
PAST...Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
FUTURE...
● communication via screen
●Touchscreen
●Apps
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
FUTURE...
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
http://www.youtube.com/watch?v=uug8m0BHzZo
14% trusts an advertisement /
78% trust an online review(Bron: Nielsen Global Trust in Advertising Survey, 2007)
– 2/3 of all persons buys a productbecause of a recommendation of someone else (Mc kinsy)
– People tend to talk NEGATIVE thenPOSITIVE about a product
People use social media to communicate, So What?
AIDA – Old marketing model
Social Media overkill
SOCIAL MEDIA OVERZICHT
SOCIAL MEDIA MODEL
BLOGS
SOCIAL NETWORK SITES
VIRTUAL WORLDS
COLLABORATIVE PROJECTS
CONTENT COMMUNITIES
VIRTUAL GAME WORLDS
Web 2.0
Informatie4 Dutch platforms
Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher
education Educated
Every Age – 35 < – 25 – 54
– 35<
Web 2.0
Informatie
Bron: Nextweb 2010 rapport
2007 201044% 77%
Dutch And Social Media Actief gebruik
Hyves Facebook Twitter Linkedin
0
10
20
30
40
50
60
70
80
2009
2010
act. gebruik 2010
Web 2.0
InformatieHyves
Web 2.0
InformatieFacebook
1.500.000Organizations have a facebook fanpage
Together more then 5.300.000.000fans
Bron: insiderfacebook.com – februari 2010
http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
1,07 –3,60 Dollar
http://www.emarketer.com/blog/index.php/facebook-fan-worth/
Web 2.0
InformatieTwitter
31% of all Twitter users follow a brand
@bothsolutions
7,8 millon brand
recommendations a monthtweetreports.com aug. 2010
Twitter stats
Voorbeeeld Dell – omzet uit twitter
Dell
6,5 Million Dollar
http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
Web 2.0
InformatieTwitter Mistakes
Praktijk voorbeelden:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Web 2.0
InformatieLinkedIn
Waarom Linkedin?
– 499 / 500 Fortune bedrijven
– Directeur of hoger aanwezig
– Netwerken worden transparant
– Groepen aanmaken
Web 2.0
InformatieLinkedIn
Profiel pagina
Linkedin company page
Linkedin zoeken
Linkedin groups
Web 2.0
InformatieLinkedIn
Web
2.0
Informatie
Linkedin (advanced) zoeken
Alle Linkedin leden:1e kring2e kring 3e kring
CriteriaCurrent CompanyRelationshipIndustryPast companySchool Profile language
Web
2.0
Informatie
LinkedinGroups
* Discussions* Members* Promotions* Jobs* Search* More...
Open and closed groups
Overzicht groep
Web 2.0
InformatieBlogs
Will it blend?
– Youtube movies wachted millions of times 700.000 fans- Sales through the entire USA- Sales 600% up
Resultaat
Measure !
Social Media check–
Measure !
–
Web 2.0
InformatieOpdracht
Maak een strategie op basis van de 3 w’s
Wie – wie wil je bereikenWaarmee – Welke middelen wil je gebruikenWaarom – Wat zijn je doelen
