Presentatie netsociety daisycon
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Netsociety Confidential and Proprietary
Almere, 8 maart 2011
Affiliate Marketing & Google
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Netsociety Confidential and Proprietary 2
Korte kennismaking
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Netsociety Confidential and Proprietary
Netsociety roots and update
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…enthousiaste internet & search specialisten60
…oprichters (Koen, Erik & Maurice)3
…kantoren in Brussel en Amsterdam2
…is het jaar dat Netsociety is opgericht2007
…ex-Googlers werken bij Netsociety6
…jaar is de gemiddelde internetmarketing ervaring4
…klanten hebben gekozen voor Netsociety80
…is Netsociety’s managed Google spend per jaar€ 30.000.000
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Netsociety Confidential and Proprietary
Zij kozen voor Netsociety
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Affiliates & SEO
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Come to where the flavor is
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Come to where the business is
Affi liates
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Affiliates zijn
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Affiliates zijn
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voorlopers online marketing
SEO experts
online cowboys
Affiliates zijn waren
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Begin van het einde
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Netsociety Confidential and Proprietary
Uitgangspunten nieuwe website
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“Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.”
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66361
Thin Affiliates
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Netsociety Confidential and Proprietary 14
Hypocriet?
• Groupon
• Google Products
• Google Webshops (http://www.boutiques.com/)
• Google Affiliate Network
• Vergelijker(BeatThatQuote.com)
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Algoritme updates
• MayDay mei 2010Long Tail Queries
• Autoblog Update jan 2010Autoblogs
• Farmer Update feb 2011Content farms
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MayDay Damage
MayDay update US
MayDay update NL
Resultaat
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Farmer Damage
Sistrix’s Visibility Index
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Netsociety Index
domein Apr-10 Feb-11 verschil verschil in %jiba.nl 232.229 184.289 47.941 -26%inpakkenenwegwezen.nl 101.601 5 101.596 -2001492%anwb.nl 94.490 41.437 53.054 -128%vakantiereiswijzer.nl 90.098 57.880 32.218 -56%kras.nl 83.507 66.040 17.467 -26%nederlandsvakantiehuis.nl 78.666 39.489 39.176 -99%vakantiediscounter.nl 77.265 56.736 20.529 -36%zon.sunweb.nl 72.594 72.238 356 0%vakantie.startpagina.nl 71.704 71.699 5 0%vacanceselect.nl 71.367 65.821 5.547 -8%vakantiehuizen.org 70.340 17.827 52.513 -295%zoover.nl 63.677 75.217 -11.540 15%campings.nl 60.286 59.405 881 -1%aanzee.com 52.197 80.820 -28.623 35%eurocampings.net 51.280 57.838 -6.559 11%d-reizen.nl 50.480 88.910 -38.429 43%nl.wikipedia.org 49.547 57.267 -7.720 13%travelmap.nl 48.693 38.406 10.287 -27%belvilla.nl 43.016 56.166 -13.150 23%
seo verkeer p/mnd
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Netsociety Index
domein Apr-10 Feb-11 verschil verschil in %jiba.nl 232.229 184.289 47.941 -26%neckermann.nl 20.396 113.161 -92.766 82%d-reizen.nl 50.480 88.910 -38.429 43%aanzee.com 52.197 80.820 -28.623 35%zoover.nl 63.677 75.217 -11.540 15%zon.sunweb.nl 72.594 72.238 356 0%vakantie.startpagina.nl 71.704 71.699 5 0%kras.nl 83.507 66.040 17.467 -26%vacanceselect.nl 71.367 65.821 5.547 -8%vakantie.nl 35.988 62.521 -26.533 42%campings.nl 60.286 59.405 881 -1%vakantiereiswijzer.nl 90.098 57.880 32.218 -56%eurocampings.net 51.280 57.838 -6.559 11%nl.wikipedia.org 49.547 57.267 -7.720 13%vakantiediscounter.nl 77.265 56.736 20.529 -36%belvilla.nl 43.016 56.166 -13.150 23%arke.nl 32.875 50.117 -17.242 34%anwb.nl 94.490 41.437 53.054 -128%bungalow.net 40.087 40.449 -363 1%
seo verkeer p/mnd
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Hoe nu verder?
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Hoe nu verder?
Analyseer de schade
• Heeft de gehele site minder bezoekers?
• Controleer bounce rate en CTR
Stel de juiste vragen
• Komt de site betrouwbaar over?
• Biedt de site wat de bezoeker zoekt?
• Daagt de pagina uit tot actie?
• Is de content uniek?
• Staat er veel reclame op de pagina?
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Optimaliseer!
Unieke content
Freshness of content
User generated content
Gezond linkprofiel
Interne paginafocus
Ga voor kwaliteit!Design, techniek, usability, leesbare teksten, beperk Adsense/bannering,
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Agent Smith
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Do not create a website. Create a brand!
Social Media Strategie LinkedIn bedrijfsprofiel aanwezig
Facebook bedrijfspagina
Twitter account met volgers
Contactgegevens Uitgebreide contactpagina
Bedrijfsomschrijving (over ons)
Officiële documentatie Disclaimer
Privacy Statement
Kvk-nummer
Branded search Er wordt gezocht op de
merknaam
Brandvermelding op sites
Offsite aanwezigheid Heeft een kantoor/adres
(Google bedrijfspagina)
Wordt vermeld op bedrijvensites(Telefoongids, etc.)
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Enjoy the longlasting flavor of green Affiliates
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Reynder & Harm
Volg Netsociety ook op:Twitter, Facebook & LinkedIn
Dank voor de aandacht!
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