Presentatie app van 't stad iab sept 15 2011
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@wimvermeulen
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Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.
Transcript of Presentatie app van 't stad iab sept 15 2011
@wimvermeulen
Clie
nts
We noticed people don’t like to touch their screen while cooking: their hands aren’t
clean.
Consumer insight
Airwaving!Wave your hand over the
screen and it will take you, automatically, to the next
page.
Solution
Surng which trend?
the rise of
1
Consumer insight2
Results
12.000 downloads (81% iOS, 19% Android)
Advertising
ONTDEK DE BESTE ADRESSEN VAN ’T STAD
VOOR SHOPPING, RESTO EN UITGAAN.
DOWNLOAD GRATIS OP JE SMARTPHONE VIA WWW.APPVANTSTAD.BE
DE BESTE ADRESSEN
VAN ‘T STAD
VOOR SHOPPING, RESTO EN
UITGAAN OP JE
SMARTPHONEDOWNLOAD NU GRATIS
OP WWW.APPVANTSTAD.BE
VOOR SHOPPING, RESTO EN
UITGAAN OP JE
SMARTPHONEDOWNLOAD NU GRATIS
OP WWW.APPVANTSTAD.BE
UITGAAN OP JE
SMARTPHONEDOWNLOAD NU GRATIS
OP WWW.APPVANTSTAD.BE
The business objective
Create a hyper-local mobile deal revenue stream for GVA
Raise the barrier to entry for market entrants
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45 deals886 redemptions19 times per deal
Reward Program4
PAUL HENDRICKXHeart and soul of App van ‘t Stad
