XPERIENCE COMMERCE

Pakhuis De Zwijger Aad Boon, 4 april 2013

simple sophistication

8 OF MY BELIEFS

1. BRAND LOYALTY IS HOW WE ESCAPE DECISION FATIGUE

2. WE ARE BEGINNING TO LOVE COMPANIES THAT MASTER THE ART OF FLAWLESS FUNCTIONING

3. A KEY DIFFERENTIATOR: THE HUMAN TOUCH

Oliver Samwer, one of the founders of Zalando recently said:

‘…80 % of all fashion stores will disappear... and a multichannel strategy will not help, because in 90% of the stores, service is dramatic’.

4. TECHNOLOGY SHOULD HELP STAFF TO DO MORE, DO IT FASTER AND DO IT MORE EFFICIENTLY

WE Fashion’s New Store Concept, 1st opening in Spring 2011

BOTH PERSONAL SERVICE & TECHNOLOGY ARE ESSENTIAL IN WE FASHION’S NEW STORE CONCEPT

BRAND

PRODUCT

PROCESSES

PEOPLE

STORES

STORE

EXPANSION

PARTNERSHIPS

E-COMMERCE

NEW

CATEGORIES

IMPROVE BRAND

EXPERIENCE

EXPAND BRAND

EXPERIENCE

WE - STRATEGY

WE - BRANDBOOK

WE Fashion’s signature

WE Fashion develops contemporary collections with a Northern European feel.

Collections that are easy to combine. Not just with articles of clothing from the WE

Fashion collection, but also with anything that you already have in your wardrobe.

WE Fashion, our promise

Bring “LIFE”+”STYLE” to the Store

E-commerce in WE Fashion Store

Twitter Mirror in WE Fashion Store

Stock-scanner in WE Fashion Store

5. FACE-TO-FACE SERVICE WILL BECOME THE DIFFERENTIATOR BETWEEN A BELOVED BRAND AND A COMMODITY

6. FOR AN ONLINE PLAYER, CONSUMER REPS ARE THE HEARTBEAT OF SUCCESS

7. SPEED OF REPLY(E-MAIL, LIVE CHAT, FB, TWITTER ETC.) IS KEY: COMPETITION IS ONE CLICK AWAY

8. TECHNOLOGY MOVES SO FAST, CREATING SPACE FOR REPAIR & RE-PURPOSE CONCEPTS

8a. TECHNOLOGY MOVES SO FAST, THAT WE ENTER A NEW ERA, A NEW ERA OF…

ABUNDANCE

THANK YOU

reserve dia’s