Presentacion_Indice_Creatividad

8/8/2019 Presentacion_Indice_Creatividad

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What w ill help secureBizkaia ’s & Bi lbao’s future:From natural advantage to

creative advantage

The aim is resilience & tofuture proof the region

he task “The region is innovative, but is it

creative”:o be innovative is to take existingideas & to be creative to develop

completely new onesThe aim to keep more intellectual

property & value added here

CHANGE

Bizkaia & Bilbao

South America

North America

Africa

Madrid

Europe

The aim: Bizkaia’s & Bi lbao’s new central ity

Asia

Australasia



The central assumption:Creativity & imagination isthe new currency for boththe economy & the city:

The evidence:Successful organizations & places through time display

strong creativity ...see

Curiosity

Imagination

Creativity

Invention

Innovation

The Cycle of Creativity

Enhanc ing ideas

generating capacity

Turning id ea s into reality

Networking &circulating

Mec hanisms to de liver

Building markets &audiences

The Cycle of Creativity

Measuring the creative pulse

of Bizkaia & Bilbao

Analysis & interpretat ion



The Creativity Index :How it works & what we did?

Internal & external assessment

The Creativity Index :

Political & public framework

Civic creativity

Strategically principled & tactically

An empow ering organizationalethos



The bureaucracy notconvoluted

Co-creation Apps for Democracy innovation calls

CHANGE

Purposeful but quite adversarial

Main comments

Could explore new forms of policy & project co-creation

Some good examples of partnering

Complex & potentially tangled

5.00

3

74.50




Distinctiveness, diversity,vital ity & expression

Authenticity

Experience

Atmospherics

CHANGE

CHANGECHANGE

CHANGE

CHANGECHANGE



Strong identity & proud perhapstoo strong & proud quite macho

Main comments

Distinctive culturally & physicalsetting

Reliable & solid could loosen up

A culture of engineering 6.50

5

96.00


Openness, tolerance & accessibility

Open to new ideas & peopleCoping with difference

A mix of open & closed



A mix of open & closed

Main comments

Physically accessible butinternational connectivity

Quite private as a culture

Quite institutionalized 7.00

4

86.50


Entrepreneurship, exploration& innovation

Energy motivation w il l

Socially validated

Supportive infrastructure



Accorded value & socially validated

Main comments

Engineering innovation strong,but weak areas e.g. CI & itssmall scale peculiarities

Does not tolerate mistakes well

Mediterranean style can slowthings dow n.. + the young 8.50 but

declining to 6.5

5

9.56.50




Strategic leadership, agility & vision

A focus on the long term

Paced & purposeful

Understanding complexity

CHANGE

Our Shrinking Earth

1900

7 . 9 11950

5 . 15

1987

2 . 602005

2 . 0 22030

1 . 69

2050

1 . 44

YEAR

Hectares of Land Per Capita



CHANGE

Impressive achievements in someareas e.g. mechanisms

Main comments

Hierarchical approach may causefuture problems

Physical regeneration story w elldocumented

Shift to innovation economybut some blind spots

7.50

5

8.58.00


Talent & learning landscape

Collaborative & open

Relevant to future needs

Bedded into the city



CHANGE

Deep frustration & dissatisfaction& Bologna will be a w ake up call

Main comments

Not geared to new learning styles& global competition

Certain knowledge valued morethan others

A few bright sparks

4.00

1

5.53.50


Communication, connectivity & networking

Mobilit y physically & socially

Cross-sector links

Language capacity



CHANGE CHANGE

Physical connect ivity good ...the

international problem perhaps cliquey

Main comments

Needs to be a 3 language country

Cross sectoral OK, crossdisciplinary not

Less developed social media & other communication devices 5.00

3

8.56.00




The place & placemak ing

Combines the ordinary with theextraordinary

No chain culture

The setting creates

CHANGE

CHANGE



The regeneration has urbandesign framework

Main comments

The balance order & mess

Little visibility of green intent

Public infrastructure highquality see comparative surveys



8.00

6

9.58.50


Liveability & well-being

Combining the economic & social agendas

Affordability

Access to facilit ies



Surveys confirm relativesatisfaction

Main comments

Perhaps a lack of playfulness

Most facilities there but costdisease & inexorable demand

Affordability & socialintegration

6.00

5

8.06.50


Professionalism & effectiveness

Trust & loyalty

Predictabil ity & continuity

Delivering on promises

The benefit of a culture of engineering

Main comments

.... where ma rketingcommunications more central

May have difficulty in adapting tothe new organizational paradigms

Global benchmarking



7.00

5

8.58.50

61.5

64.00

... What about other cities

Switching the question: Not

what is the value of imaginationcreativity, culture, heritage, arts,

design

What is the COST of not thinking

of imagination creativity culturedesign art & heritage

CHANGE



Do not letthe next

generationdown

CHANGE

For further information see

www.charleslandry.com

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