Motivafit Your Online Social Training Program

Tea

m M

em

ber

s YOUNG (JASP), ENTHUSIASITC &

MULTIDISCIPLINARY:

Jaime Barrajón (23) CS Engineer

Aída Laporta (26) Corporate & Technology Journalist

Nadia Calatayud (27) Mk online & Social Media.

Félix Ramírez (29) Legal & Business consultant

Eduardo León (30) Software & Web architecture

Carlos Garcia (30) enterpreneur & Product Manager (Team Leader)

Key partners: Gyms, trainers, sportmen/women, nutricionists, Physical therapists,

bloggers

Wh

at i

s M

otiv

afit

?

Adv.: Training,Time, Price, work & family Balance, and Motivation (Social Ego)

Online training Fitness & Body building.

Trending business

Ou

r s

er

vic

es a

re…

Fitness Online Platform where you

Exercise, have Fun, Motivate and Challenge the rest of community

Wh

o a

re o

ur

cu

sto

mer

s?

Ordinary People 18-45 years

Health, Beauty, Fun & Popularity (Ego)

In Spain: 28 millions

Restrictive factors: Unemployment, students, disease, couch potatoes; 15 M

And we are SCALABLE! (from Local to Global)

Wh

o a

re t

he c

om

petit

or

s

Traditional Gym , personal trainers, websites

HOW we BEAT (destroy) them? Yes, we are DIFFERENT!!:

Quality Audio Visual Content

Customized training programme & Feed back your results

Fun & Motivation (bye bye “operación bikini”) Social Ego & Gamification (you train you score)

Ma

rk

etin

g

Online:

SEO: key words; Gym & fitness (+500.000 searchs), entrenar online, gimnasia en casa (+20.000)

Social Media, Blog, Email marketing

Offline:

Fitness Events & Exhibitions,

Sport activities Sponsorship

Reven

ues s

tr

ea

m

Reven

ues s

tr

ea

m

FREEMIUN model business

•  Free: Limited AV content & training programms

•  Premiun: Unlimited AV & customize training programms, feed back & Gamification/ Social EGO

• Monthy membership: From 10€ (bronze) till 25€ (gold)

• Others INCOMES:

•  CROSSED SALES , PUBLICITY ESTIMATED SALES OBJETIVE (Year1):

•  15 € * 2.000 premiun users = 30.000 € (break even)

•  Cross sales: 1.000 € * 10€ = 10.000 € (Mk Affiliation)

•  Publicity: 6.000 € (500 € month),

•  TOTAL 1st YEAR EARNINGS: 46.000 €

FIN

AN

CE

•  Initial INVESMENT: 60.000 € (be realistic)

•  from the Team members (Maybe?)

•  Initial Fixed Cost:

•  Up to 30.000 € (break even)

•  Initial Financial NEEDS: NONE!!:

•  Entrepreneur risk FIRST,

•  We walk (beta) then we RUN

•  Future financial needs…….

FIN

AL T

HO

UG

HTS

JUST FUCKING DO IT!!!

MANY THANKS FOR THE UNIQUE OPPORTUNITY

STARTUP LIVE!!

Th

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