Presentacion Journey Digital eBeauty Day 2016
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Transcript of Presentacion Journey Digital eBeauty Day 2016
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STATUSDIGITAL
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Seller / Integrador
Seller
IntegradorMarketplac
e
Consumidor
MARCA SELLER/INTEGRADOR
1. Sell in2. eMerchandising3. Brand Content 2 sell4. Tutorials / Hows Toos5. Prioritize search6. Customer Care7. Click to buy
1. Sell Out2. Push to sell3. Call 2 Actions4. Cross Selling5. Up Selling6. Consumer Reviews7. SEO Optimization8. Sell Report
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TIENDA OFICIAL MELI – L´OREAL PROFESSIONNEL• 92 Publicaciones Activas
• No hay Publicaciones de Color. Solo Combos con oferta de valor
• Best Sellers:• Crema Alisado XTenso• Pack Profesional Absolut
Repair Lipidium Loreal + Regalo
• Pack Profesional Absolut Repair Pack Profesional Pro Keratin
• Cera Alta Definicion TecniArt
* Inicio de Operaciones de LP en Tienda Oficial el 27 de Mayo 2016
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TIENDA OFICIAL MELI – LAS MARGARITAS• 743 Publicaciones Activas
• 19 Publicaciones Activas LP
• Best Sellers:• Tintura Inoa Loreal Sin
Amoníaco 60grs.• Polvo Decolorante BlondStudio• Oxidante revelador Inoa
* Inicio de Operaciones de LP en Las Margaritas el 1 de Mayo 2016
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E-TAILER – ESTILEA.COM• 10.000 visitas mensuales
• Principal comprador es profesional
• Alta tasa de recompra
* Inicio de Operaciones de LP en Estilea el 23 de Mayo 2016
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1. La Importancia del Call to Action
2. Banner destacado promo exclusiva
3. Contenido atractivo
4. Visibilidad destacada exclusiva
5. Términos de Marca
BRAND VISIBILITY
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EL CONTENIDO ES EL REY
• PRODUCT• USER GENERATED CONTENT• HOW TO• LIFESTYLE • BEHIND THE SCENES• BLOGGERS/INFLUENCERS • COMPETITION• ENGAGEMENT
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SOCIAL IS A TOUCHPOINT IN CUSTOMER JOURNEY
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50%
Consumer Journey
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Mercado Libre Life: Strategy
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Mercado Libre Life: Partnership
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PRÓXIMOS PASOS
• Generar un reporte Ejecutivo – Seguimiento de Ventas
• Confeccionar y dar seguimiento con KPIs
• Normalización el catálogo de productos – Imágenes Ayornadas
• Generacion de Contenidos – Apoyo e-sellers
• Mejorar el cross Selling
• Acciones Sell Out - PACOM