Presentació Consultor Austríac, Phillip Maderthaner
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NEW AGE OF CAMPAIGNING. partner of @maderthaner
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Presentació del consultor Astríac, Phillip Maderthaner, en el marc de la taula debat "Engagment Polític" el dia 4 d'abril de 2014, al Born CC, CCPC2
Transcript of Presentació Consultor Austríac, Phillip Maderthaner
NEW AGE OF CAMPAIGNING.
partner of@maderthaner
IT’S THE ENERGY, STUPID!
EVERYONE CAN START A MOVEMENT.
THE GAME HAS
CHANGED
The truth is:
THE GOODOLD WAY.
THE CONQUEST NEUNBURG, 1645
Figure 3 Changes in Party Membership in Twenty-Five Countries 1989-99 to 1999-04
-20
-15
-10
-5
0
5
10
Austria
Bulgaria
Canada
ChileCzech Republic
Denmark
Finland
France
Germany
Hungary
Ireland
JapanSouth Korea
LatviaMexico
Netherlands
Poland
Portugal
Russia
Slovakia
Slovenia
SpainSweden
UK US
Chan
ge in
Per
cent
age
Par
ty M
embe
rs
(Source: World Values Surveys, 1989-99 and 1999-04
Copyright PSA 2009
Political Studies Assosciation Meeting, Manchester 2009
50.640„GLOBAL WARMING“
116.138„REGGAE“
767.011„PASTA“
67„PINK SOCKS!“
300.000„ERWIN PRÖLL“
50.000„SEBASTIAN KURZ“
!
WHATEVER YOU DO: DO IT WITH PASSION.YOUR’RE IN A BATTLE WITH THE BEST.
LESSON
01
SPITZE ANLIEGEN STATT KOMPROMISSE.
INTERESSENS- UND THEMEN PARTNERSCHAFT.
1/3
© Campaigning Bureau 2013
Erwinize.me – iPhone & Android App
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!
MAKE IT FUN AND EASY FOR VOLUNTEERS.LIKE YOUR LIFE DEPENDS ON IT.
LESSON
02
"You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout."
!300 MILLION DOLLAR BUTTON
Empower your supporters to run their own campaign. With the right tools they’ll leverage your success.
!SOCIAL ORGANIZING TOOL
With our „Social Organizing“-App we helped our supporters mobilize their social networks without leaving Facebook.
!100% FACEBOOK INSIDE.
Unsere Mannschaft
Hallo Lukas!!!Heute Abend macht der Wahlkampf mal Pause und wir fiebern alle mit unserem Nationalteam.!!Wenn du mit mir gemeinsam das Match schauen willst, kannst du dich hier melden.
!
(KARTE)
No matter where you signed up as a supporter, your data where collected in one integrated system.
!ONLINE & OFFLINE. ONE SYSTEM.
!
YOU’RE NOT SUPERMAN.YOU NEED TECHNOLOGY TO „FLY“.
LESSON
03
familienText
TIME Magazine 2012/11/07 Photo: Daniel Shea
!
THIS IS, WHERE DATA CAN HELP.
PROFILE
DATABASE
ANALYTICS
OFFLINE DATA
INTEGRATED SYSTEM.
40-50% PASSIVE
0,5-1% SUPERSTARS
5-10% EVANGELISTS
10-15% DONORS, SUPPORTERS, PARTICIPANTS
10-20% RESPONDERS
20% FREELOADER
LADDER OF ENGAGEMENT.
!
1. TECHNOLOGY DOESN’T MAKE A MOVEMENT. IT’S THE ENERGY! 2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS 3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT 4. DO EVERYTHING YOU DO WITH PASSION AND MEET HIGH DEMANDS. 5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS 6. LOWER THE BARRIER TO ENTRY AND MAKE A CLEAR CALL TO ACTION 7. BUILD A LADDER OF ENGAGEMENT! 8. KNOW HOW ARE YOU TALKING TO - FOCUS ON BEHAVIORAL DATA! 9. TEST AND MONITOR EVERYTHING 10. DON’T QUIT. NEVER. !
!
!
KEY TAKEAWAYS.
@maderthaner
