Presentación de PowerPoint · TENERIFE From 12.30 to 14.00 h. (Canarian Time) MURCIA M to F: From...
Transcript of Presentación de PowerPoint · TENERIFE From 12.30 to 14.00 h. (Canarian Time) MURCIA M to F: From...
Marca’s universe is the national reference in sports media: we are leaders in our sector and we keep increasing our readership, more and more interested in every sport event.
2.699.000 Readers
6.249.737 Unique users
597.000 Listeners
Source: 1st Accum. and 1st Wave EGM 2014 (Monday to Friday). Comscore March 2014
MARCA’s universe keeps growing
With the prestige of a consolidated sport news daily with: Wide coverage of the main sport events: football, basketball, tennis, motor racing… A great display of professionals that allows us to broadcast 24 hours a day the best
and most accurate information on sports. We keep up to date our listeners on every national and international sports, thanks
to a wide net of 48 broadcaster stations, our DTT channel and our streaming web .
The first sports radio station
Men (84%)
Of in between 25 to 54 years old (76%)
Of High, medium-High and medium social class (83%)
597.000 Listeners
A very specific target that makes profitable the investment and advertising efficiency.
Our value lies on our Listeners
Source: EGM 1st Wave 2014 (Monday to Friday)
Have breakfast every morning with top athletes, know the last time of your team, enjoys the most entertaining interviews and
know all the secrets of each sport.
Monday to Friday From 07:00 to 10:00 h.
With Miguel Ángel Méndez
87
13
Men Woman
31
51
18
A+AB B B+BC
4
52
37
7
14 to 24years
old
25 to 44years
old
45 to 64years
old
65 andmore
219.000 Listeners every morning
Directo MARCA
Source: EGM 1st Wave 2014
Monday to Friday from 10:00 to 13:00 h.
With Vicente Ortega
Directo MARCA
Source: EGM 1st wave 2014
82
18
Men Woman
19
63
18
A+AB B B+BC
9
52
34 5
14 to 24years
old
25 to 44years
old
45 to 64years
old
65 ormoreyearsold
176.000 Listeners every morning
Have breakfast every morning with top athletes, know the last time of your team, enjoys the most entertaining interviews
and know all the secrets of each sport.
Monday to Friday From 15:00 to 16:00 h.
Planeta International score board with Áxel Torres,
Planeta Golf with Miguel Ángel Méndez,
Planeta Basket with Miguel Martín Talavera,
Planeta Olympics with Alberto González,
Planeta Euro sports with Fernando Ruiz.
PLANETA
Source: EGM 1st Wave 2014
47.000 average listeners every afternoon
Sports information beyond today, analyzing all kinds of sports: Soccer, NBA, football, handball, engine, etc.
We have meetings with the best professional journalists, Spanish football managers and most prestigious politicians.
Monday to Friday from 16:00 to 19:00 h.
With Paco García Caridad
INTERMEDIO
Source: EGM 1st wave 2014
87
13
Men Woman
33
54
13
A+AB B B+BC
6
50 39
5
14 to 24years
old
25 to 44years
old
45 to 64 65 andmoreyearsold
155.000 Listeners each afternoon
Review of all the relevant news of the day, you will know the last time the matches are disputed, summary of the press
conference and the best interviews.
Mondays to Fridays From 20:00 to 00:00 h.
With Raúl Varela and Yanela Clavo
MARCADOR DAILY
Source: EGM 1st wave 2014
86
14
Men Woman
26
51
23
A-A+Bsocialclass
B B+BC
4
53
34 9
14 to 24years
old
25 to 44years
old
45 to 64years
old
65 ormoreyearsold
144.000 Listeners every night
The most complete information, the most argumentative opinion and the proper rhythm of the highest
competition to narrate all the events of the day.
Saturday from 13:00 to 01:00 h. Sundays from11:00 to 00:00 h.
With Antonio Arenas and Edu García
MARCADOR WEEKEND
Source: EGM 1st Wave 2014. Sundays Profile from 11:00 to 00.00 h.
71
29
Men Woman
30
47
23
A-A+Bsocialclass
B socialclass
B+C-Csocialclass
13
57
22 8
14 to 24 25 to 44 45 to 64 65 andmore
432.000 Listeners (Saturdays from13:00 to 01:00h.)
402.000 Listeners (Sundays from 11:00 to 00.00h.)
TOTAL NATIONAL 597.000 LISTENERS
Galicia (31)
Asturias
Castilla y León (19)
Cantabria (29) País Vasco (17)
Navarra (9)
La Rioja (2)
Aragón (19) Cataluña (86)
C. Valenciana (47) Castilla La Mancha (25) Extremadura (1)
Andalucía (89)
Murcia (17)
Madrid (157)
Baleares (26)
Canarias (23)
Source: EGM 1st Wave 2014 (Monday to Friday). Figures in Millions
Figures on Radio Listeners
Source: AIMC Brands 2013
Listeners interested on Sports
Listeners RADIOMARCA
Listeners GeneralRadio Stations
Listeners ThemedRadio Stations
88
44
33
Figures in percentage
Radio Stations that pay more attention to adverts
Radio Stations which make you enjoy advertisements
RADIO MARCA
General RadioStations
Themed RadioStations
19
15
11
RADIO MARCA
General RadioStations
Themed RadioStations
17
17
11
MADRID From 12.30 to 15.00 and from 19.15 to 20.00 h.
VALENCIA From 12.30 to 15.00 and from 19.15 o 20.00 h.
CORUÑA From 12.30 to 15.00 and from 19.15 to 20.00 h.
VIGO From 12.30 to 15.00 and from 19.15 to 20.00 h.
SEVILLA From 12.30 to 15.00 and from 19.15 to 20.00 h.
MÁLAGA From 12.30 to 15.00 and from19.00 to 20.00 h.
BARCELONA M to F: From 06.00 to 08.00 h.
From12.30 to 16.00 h.
From19.00 to 21.00 h.
Thursday From 21.00 to 22.00 h.
Saturday From 07.00 to 14.00 h.
Sunday From 07.00 to 09.00 and from11.00 to 15.00 h.
LEÓN From 13.00 to 15.00 and from 19.00 to 20.00 h.
VALLADOLID From 13.00 to 15.00 h.
TENERIFE From 12.30 to 14.00 h. (Canarian Time)
MURCIA M to F: From 12.30 to 15.00 and from 19.00 to 20.00 h.
From 00.00 to 01.30 and from 02.30 to 04.00 h.
Saturday From 10.00 to 15.00 h.
TOLEDO From 09.00 to 10.00. From 12.30 to 14.00 h.
LAS PALMAS From 12.30 to 14.00 h. (Canarian Time)
Thursday From 14.00 to 15.00 (Canarian Time)
M, W and F From 18.15 to 19.00 h. (Canarian Time)
SANTANDER From 12.30 to 16.00 h.
From19.00 to 20.00 h.
LANZAROTE From 12.30 to 14.00 h.
GUADALAJARA Saturday From 13.00 to 14.00 h.
LOGROÑO From 12.30 to 15.00 h.
ALFARO From 12.30 to 15.00 h.
MALLORCA From 12.30 to 15.00 h. and From 19.15 to 20.00 h.
Now Radio Marca can be
listened through esRadio.
RADIO MARCA, gives access to a new designed web that has the possibility of a live streaming service:
http://www.marca.com/radio/index
Listen to RADIO MARCA online
112.000 online Listeners
Source: EGM 1st Wave 2014 (Last Listeners 30 days Internet)
322.090 unique browsers
868.881 page views
Source: Omniture March 2014
397.308 video views (times the radio is being played on the web)
o OPTION 1 ( Spots) 250.000 impressions/month o OPTION 2 (Banner) 500.000 impressions/month
Advertising campaigns in RADIO MARCA online
Source: Impressions internal figures.
Adverts
Enjoy RADIO MARCA through all the
available channels: you can tune us in
with your TV from any place of Spain.
Tune RADIO MARCA with the DTT and
enjoy the best sport information live.
You can also listen to us though DTT
25.000 listeners tune us with the DTTV
Source: EGM 1st Wave 2014 (Listeners for the last 30 days Platforms)