Redefining The Media Landscape

RADIO’S ADVANTAGE…A RELATIONSHIP OF TRUST

BROADCAST RADIO

BROADCAST RADIO“ONE-TO-MANY” APPROACH

INTERACTIVE MEDIA

“ONE-TO-ONE” APPROACH

INTERACTIVE MEDIA

BROADCAST RADIO INTERACTIVE MEDIA

INTEGRATED MEDIAGIVES YOU THE BEST OFBOTH WORLDS

“bringing small groups of very interested

people to the advertiser”

mobilewebsites

affinity programs(listener database)

event marketing

podcasts/ on-demand content

broadcast radio streaming media

music e-commerce(iTunes)

Superior Advertising Solutions Require Two Main Ingredients

IntegratedMulti-touchpoint

Campaigns

Measuring Results

Superior Advertising Solutions Require Two Main Ingredients

IntegratedMulti-touchpoint

Campaigns

Measuring Results

8 Key Elements to Successful Interactive Campaigns

Feature Key Communication Points Always an “Opt-In for More” Personalization Participation Entertainment Persuasive Component Viral Component Database Capture

Superior Advertising Solutions Require Two Main Ingredients

IntegratedMulti-touchpoint

Campaigns

Measuring Results

Evolutions in Integrated Media