Pres O S U P London Mob2

Orange Start-Up Program

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Orange Start-Up Program (OSUP)launched in September 2006 - update September 2007

Mobile Web 2.0 conference, London, 19 sept.2007

An international program to support An international program to support partnerships and business partnerships and business development with start-upsdevelopment with start-ups

Martin Duval – Director of the OSUP / Director Social Media & Entertainment 2.0

Strategic Marketing DivisionTechnocentre BtoC (NExT.com)


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what is the OSUP ?

3Confidential [email protected]

The OSUP is part of the Next.com organization

Next.com is in charge of 2.0 projects within Orange

Over the first year the following projects where launched:

www.pikeo.com www.soundtribes.com www.bubbletop.com www.whosegame.com

OSUP also contributes to a global thinking into community-based music, video and virtual worlds related projects


What is it?Objectives:

• Support innovation and stimulate the development of young companies to launch new services contributing to the fast implementation of the NExT vision • Focus first on developing the “NExT.com ecosystem”• Create a “virtuous triangle”

How does it work? - Provide new product /service or be part of a new « mash-up » or enabler-Share development and experiment of first launch & new business model

- Provide funds to early-stage companies- Or support for partnership with FT-Orange if already in their portfolio

- Provide a first key pilot project /contract & international development potential- Support early-stage fund raising

Orange Start-Up Program (OSUP) principles

Customers

FT-OrangeFT-Orange VCsVCs

Start-UpStart-Up


WEB and Mobile 2.0: Communities / UGC Social networking Media & Entertainment Convergence Devices Others: contact-less,…

Start-ups…and bigger companies

International (mostly US and Europe so far)

Scope and areas


inputs outputs

Pilot contract3

Opportunity studies

1MoU

2

Beta test project management

BETA

Collaboration

Contribution

Problems solving

Final launch

4

Deliverables

Internal sourcing from :R&D, Next.com, I labs

External sourcing from :Web Sites, press

releases, conferences…

Bring value Challenging

“Make or buy”

Develop a standalone project

from scratch

Contribute to the ecosystemdevelopment

Build a labelapproach to improve internal processes (purchasing, legal…)

Processes and deliverable (yearly average pipeline)

“On demand” sourcing of

partners / enablers

(> 400 identified)

(> 150 contacted)

(> 30) (> 10)

(> 5)


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OSUP activities


- An effective formalisation of the partnership

- A prior involvment of both purchase and legal department

- A strong and mutual commitment on an « opportunity study/pilot».

orange commitments Start-up commitments

Work together, within the framework of the opportunity study, on the book of specifications of an potential pilot.

Cross-reference, according to the MoU and the typology of third-party or partner (ie : VCs for the Start-up).

Introduce the Start-up to at least one VC in order to support its research within the framework of the fund-raising.

Deliver Orange with defined products in the partnership. Elaborate prototype in a study and tests perspective.(when the Start-up has proposed a mature product)

Introduce Start-up management team to Orange & organize meetings with internal operational teams.

Adapt its products to Orange needs according to an on-going book of specifications.

Provide Start-up opportunities to present its product and showcase throughout events held or organized by Orange + communication on the Start-up in various ways (Newsletters, PR, etc.).

Grant Orange with rights on the first release if the pilot turns out to be successful.

The OSUP MOU: a key partnership tool and step


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an OSUP case study: mob-it


Case Study: mob-it

After reviewing numerous start-ups, mob-it was considered as unique with many specificities :

The ability to deliver a very efficient web-to-mobile experience A generation on-the-fly of a widget app from a website, fully

personalized No pre-installation process, no configuration Not another Widget universe, complex to understand for the users Easy to transfer A very simple idea : the mobile device, with its small screen, its

presence in our pocket, is the natural « to go » extension of the web.

We are focusing at leveraging our services such as Pikeo

As mob-it allows the mobilization of websites, through an installed application on the phone,

Pikeo could benefit from the technology to provide micro-albums


inputs outputs

Pilot contract3

Opportunity studies

1MoU

2

Beta test project management

BETA

launch

Q4 - 2007

4

Deliverables

Start-up screening fromour 2.0 companies

networks

Processes and deliverables: in real life

On your mobile

6 monthspublic beta test

3,5 months

3,5 months

= 7 monthsfrom meeting

To beta


Case Study: mob-it

a simple bouton on any album a click on the album, a phone

number...

– a SMS is then received on the mobile phone with a wap link (wap push)

– a click and the installation begins

– the application automatically launches...

– no prior installation or configuration

– virality through the click of a button

(web to mobile + mobile to mobile)


OSUP MoU has been highly valuable for mob-it

New prestigious clients : Universal Music, Marathon Group (TV production company), Canal+

mob-it has been selected by Eureka for a 900 K€ public funding

As the pilot is being launched, OSUP is now providing support to mob-it team

Communication on the product : Press Releases, Newsletters, Conferences and shows to present the company. As an example of the OSUP contribution, we invited to this conference the CEO, Jerome Chouraqui. (Feel free to share and meet with him)

Financial : the company is currently looking for 1 million €. OSUP is organizing meetings with VCs thus bringing credibility to the project.This conference is also an opportunity to meet VCs.

Case Study: mob-it


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thank you

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Blog: http://nextstreams.blogspot.com

Pres O S U P London Mob2

Economy & Finance

Transcript of Pres O S U P London Mob2