Pres new coll_stamford_careers_keynote_slideshare
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Design : Digital : PR : Social Media Marketing Making news, forming relationships, managing reputations, working hard + having fun! :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: ::::::::::::::::::::::::::::::::::::::::::::::::::::::: Prepared with care by Lava: 7 th March 2013
Transcript of Pres new coll_stamford_careers_keynote_slideshare
Design : Digital : PR : Social Media Marketing
Making news, forming relationships, managing reputations, working hard + having fun!
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Prepared with care by Lava: 7th March 2013
Today
/ Who am I?
/ What do I do for a living?
/ What you need to do if you want to do what I do
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Who am I?
/ Managing director of Lava
/ Lava is an integrated marketing agency
/ Started the business six years ago
/ Worked in PR and marketing since 1994
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Lava
/ We create compelling conversations about our clients/ Change behaviour and attitudes/ Profile and awareness building/ Help brands / retailers sell more products or maintain relationships
/ We’ve been delivering highly effective campaigns since 2006/ 2012 CIPR Pride Awards: 4 nominations: Best Event, Best Public Sector Campaign x2, Best Integrated Campaign/ 2012 Fresh Awards:
/ Gold winners in Best Event and Best Public Sector Campaign/ Silver winner in Best Public Sector Campaign/ Bronze winner in Best Integrated Campaign/ Nominated for Best Consultancy
/ 2011 CIPR Outstanding Small Consultancy + Best Public Sector campaign nominees/ 2010 CIPR PRide Outstanding Small Consultancy + Best Public Sector campaign / 2010 & 2011 RAR Awards Small PR Consultancy finalist/ 2009 CIPR PRide Award nominees x2/ 2009 Freshest Public Sector PR Campaign nominee
/ Seven strong team delivering great work for great clients
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Clients:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What do I do for a living?:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
/ Help clients do what they need to/ Achieve their marketing objectives/ Raise awareness, generate sales, manage crisis/ Come up with ideas and implement them/ Thinking, writing, talking
What do I do for a living?:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What do I do for a living?:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
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What did we achieve
/ 203 pieces of coverage/ Reaching 37,825,881 people/ Created 60,782,871 opportunities to see/ 1,112 followers on Twitter/ 562 friends on Facebook/ 17,100 views of our YouTube channel/ 19,000 visits to sofestival.org
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What did we achieve
/ 160,000 people attended SO Festival
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Want to do what I do?
/ Long hours/ Stressful – several people asking for different stuff at same
time/ Average pay/ Difficult to get into
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Want to do what I do?
/ Great fun!/ Meet lots of people, see lots of different things/ You get to be creative every day/ Can be very well paid
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Want to do what I do?
/ Entry into PR and marketing used to be for graduates only/ Times are changing/ PRCA has developed an Apprenticeship scheme/ Experience is key/ Catch 22 – can’t get experience because you can’t get a job
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Want to do what I do?
/ Work experience with agencies or in-house with companies/ Student newspaper or radio station/ Start your own blog
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Want to do what I do?
/ Employers are looking for evidence that you really want it/ What’s on your CV that makes you stand out/ How do you stand out?
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The best CV I’ve received in the last six years:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
QuickTime™ and a decompressor
are needed to see this picture.
The best CV I’ve received in the last six years:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Design : Digital : PR : Social Media Marketing
www.lavacomms.co.uk
@[email protected]/lavacomms
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Prepared with care by Lava: 7th March 2013
