Preriit Souda - May lecture series - 2014

Preriit Souda, TNS, UK

May Lecture Series 2014

Conversations Matter More Than Numbers (Social Media Analytics)

Preriit Souda

TNS Global

UK

2014 Platinum Sponsor



Being Qualitative on a Quantitative Scale..



Volumetric Lens



Conversation Mapping (Twitter)



Conversation Mapping (Facebook Brand Page)



Conversation Clustering (Facebook Brand Page)



Conversation Mining



Conversation Mining (Thematic Mapping)



Conversation Mining (Inter-Thematic Mapping)



Conversation Mining (Tonality Mapping)



Conversation Mining (Tonality Mapping)

Alex Salmond

Dislike him

Responsible for bad education

flagship childcare missing

bad

Like Putin

wrong

It’s not about him

Unreliable

Creates obsession



Web Mining Product Opinion Maps



Spatialytics



Deciphering Media Impact



Genomic Data Viz. 23 Mar 2013

24 Mar 2013

25 Mar 2013

26 Mar 2013

27 Mar 2013

28 Mar 2014

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THANK YOU


Preriit Souda

TNS Global

UK



The Sponsors for this Event

If you are interested in sponsoring a future NewMR event Email [email protected]


mailto:[email protected]



Q & A

Ray Poynter The Future Place


Preriit Souda TNS Global



THANK YOU

Preriit Souda

TNS Global

UK @preriit 2131, #NewMR

Preriit Souda - May lecture series - 2014

Marketing

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