Prequalifying sales condensed

Prequalifying SalesKristen Okerman Quillin, Vice President, Marketing and CommunicationsOctober 9, 2015

Awareness

Interest

Consideration

Intent

EvaluationPurchase

Marketing and Sales Funnel

Marketing

Sales

Then Now

MarketingSales

B2B clients are 57% through their decision making process

before they contact the vendor

Source: CEB

Colliers International

The Game Has Changed

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Social Selling

Social selling is the process of

developing relationships as part of the

sales process through:

• Sharing relevant content

• Interacting directly with potential

buyers and customers

• Personal branding

• Social listening

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Colliers International6

10

Colliers International7


Clients are more informed about us

We must be more informed about our clients

EVERYONE needs to be a marketing and sales superhero

Prequalifying Sales

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Thank you!Linkedin.com/in/kristenquillin

@kristenquillin

[email protected]

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Prequalifying sales condensed

Marketing

Transcript of Prequalifying sales condensed