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Prequalification DocumentBrimaxx Creative
February 2010
marketing
if the camel circus is coming to town and you paint a sign saying, „Circus is coming to Dubai.“
that’s ADVERTISING.
if you put the sign on the back of a camel and walk it through town,
that’s PROMOTION.
if the camel walks through the Sheikh’s flower bed,
that’s PUBLICITY.
if you can get the Sheikh to laugh about it,
that’s PUBLIC RELATIONS.
and, if you planned the whole thing,
that’s MARKETING!
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aBOUt US
established in 2001 in Uae, Brimaxx has come a long way. Over the past view years Brimaxx has gained its reputa-tion by creating effective industrial design solutions for hospitals, hotels, shopping malls, restaurants, universities, sports arenas and high end commercial and residential projects.From comprehensive implementations for five-star luxu-ry resorts to the most prestigious towers, Brimaxx signa-ture can be seen globally at various prime landmarks.
today Brimaxx is also well known as a corporate com-munication specialist. the company is providing from comprehensive marketing and graphic design to archi-tectural services and signage consultancy.
recently Brimaxx Consultants have added hardware con-sultancy to their portfolio. ms. katie tawil , a professional hardware consultant for the last 13 years, is heading this newly established division. She is qualified by “the guild of architectural ironmongery” and is also registered with the Door & Hardware institute, U.S.a.
to facilitate the use of global resources for all clients, Brimaxx maintains associated offices in Berlin and Da-mascus.
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PHiLOSOPHy
Our philosophy is straight forward!
there is no “out of the box” design or concept – we cus-tomize solutions according to requirements. We start with proper analysis and try to understand point of view and specific perception of the different user groups. We love to get involved in an early project stage to do proper research prior to beginning the actual concept, design and project implementation process.
Our team consists of graphic designers, industrial design-ers, architects and project managers and which seek to provide integrated solutions matching the project theme and ambience.
Being “pro active” is the Brimaxx team spirit which can be felt through out every project.
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PrOJeCt management
Brimaxx internal project management is a carefully planned and organized effort to accomplish a success-ful implementation of our customized solutions. this includes the development of project plans with goals
and objectives, as well as specifications on tasks or how goals will be achieved. We allocate resources from all our departments and associate budgets and timelines for a successful completion.
graphic Design
Production Super-vision
Cost estimation & Controlling
Quality management
tender Packages
Print Specification
Handling of Sub -contractors
Supply mgmt
Planning & administration
Project manager
Project assistant
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team memBerS
Christian BerglehnerManaging Director
ralph neumeisterQuality Manager
Hendrik WeberIndustrial Designer
andreas grafGraphic Designer
maryam moravvej CFO
nick armstrongDigital Signage
Carlo SchwaerzlerPM / Design
isabelle CabreraArchitect
mohamed alkokabaniIndustrial Designer
Veselin radovicGraphic Designer
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For reservations and more information, please contact 02-6564444, or [email protected]
eleb
rate
the
end
of 2
009
for A
ED 9
99*
New Year’s Eve standard
Coolest Party in Town Come & enjoy an amazing New Year’s eve at Centro Yas Island with DJ Steve Johnston from radio 2 including: Open Buffet Unlimited wine and beer A glass of champagne at midnight 1 night stay Breakfast on New Year’s day
Terms and Conditions
Dinner will be at C Taste restaurant from 7:30pm till 11:30 PMThe package is subject to availabilityAfter midnight all drinks will be chargeableLate check outBreakfast will be served in C Taste restaurant
All prices are subject to 10% service charge and 6 % tourism fee.
New Year’s Eve VIP
Cel
ebra
te th
e en
d of
200
9 fo
r AED
1800
* Enjoy this amazing event with DJ Steve Johnston (Radio 2) at the terrace of Centro Yas Island
From 11.15 PM onwards8 persons maximum per table, facing the poolInclusive of 1 bottle of champagne and 2 bottles of your choiceadditional charge of 300 AED will be applied per person for one night stay at Centro Yas Island
VIP Sofa Lounge
For reservations and more information, please contact 02-6564444, or [email protected]
All prices are subject to 10% service charge and 6 % tourism fee.
New Year’s Eve
Blue Grill steakhouse
Six Course Glamorous set menuAED 318 inclusive of a glass of champagne with the Arabian Pearls Duo live entertainment
Pool PartyEnjoy your New Years Eve at the Yas Rotana Pool with DJ Dave Cleary from radio 2 for 200 AED inclusive of one selected beverage
Y Bar
Famous resident Djs will entertain you all night longEntrance fee of AED 200 from 10:00 pm inclusive of one selected beverage
Choices international cuisine
The Fabulous New Year’s Eve Buffet
AED 298 inclusive of soft drinksAED 398 incllusive of wine and sparkling wine
Pool Party access with entrance fee is included
Rangoli modern Indian cuisine
Fabulous and elegant Five course set menu
AED 258 inclusive of a glass of champagne
Spectacular Seven course set menu
AED 385 inclusive of a glass of champagne
For reservations and more information, please contact 02-6564293, or [email protected] prices are subject to 10% service charge and 6 % tourism fee.
New Year’s Escape
Set menu dinner in Rangoli RestaurantBrunch in Choices on January 1. 2010One night stay in Yas Island Rotana
for only AED 1446
Terms & Conditions:The packages are valid for 2 persons Free access to the Pool, free access to the GymThese packages are subject to availability
New Year’s buffet in Choices RestaurantBrunch in Choices on January 1. 2010One night stay in Yas Island RotanaFree enterance to the pool party
for only AED 1726
Set menu dinner in Blue GrillBrunch in Choices on January 1. 2010One night stay in Yas Island Rotana
for only AED 1566
For reservations and more information, please contact 02-6564293, or [email protected] prices are subject to 10% service charge and 6 % tourism fee.
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All prices are in AED and Subject to 10% service charge and 6% tourism fees All prices are in AED and Subject to 10% service charge and 6% tourism fees
Starters
Crisp potato and cashew nut patties,sweet and sour tamarind dipping sauce
Coriander and carrot salad, caramelized vinegar and garlic sauce
Mustard citrus chutney
Onion bonda, masala chana dal, corn vada
Crisp wafers, chick peas, steamed lentil dumplings
Coated with vermicelli and sesame seeds, coconut chutney
Salads
Green chilli, lime and coriander
Chilli vinaigrette dressing
Lime and pomegranate molasses
Soups
Slightly spiced, garlic and ginger
Crab, shrimp, hammour, coconut milk, ginger, curry leaves
Tandoor
Cinnamon scented chicken tikka, garlic confit
Khatta pyaaz, minted potato chat
Spiced hammour, coriander yoghurt, caramalized spiced lemon
Lemon, garlic and ginger, mint chutney
Cottage cheese, cashew nuts, raisins
Curries
Boneless chicken pieces, tomatoes, fresh cream
Lentils, pumpkin, fresh herbs, mildly spiced sauce
Slow cooked lamb, tomatoes, onions, spinach and cumin
Braised lamb shank, plain yoghurt, saffron, aniseed
Coconut milk, tamarind, onions, turmeric and cumin
Fried with onions, tomatoes, lemon juice and yoghurt
Stir fried with, garam masala, turmeric, chilli,cinnamon and coriander and a lot more
(V) indicates vegetarian dish (V) indicates vegetarian dishAll prices are in AED and Subject to 10% service charge and 6% tourism feesAll prices are in AED and Subject to 10% service charge and 6% tourism fees
StartersStarters
Crisp potato and cashew nut patties,Crisp potato and cashew nut patties,sweet and sour tamarind dipping saucesweet and sour tamarind dipping sauce
Coriander and carrot salad, caramelized vinegar and garlic sauceCoriander and carrot salad, caramelized vinegar and garlic sauce
Mustard citrus chutneyMustard citrus chutney
Onion bonda, masala chana dal, corn vadaOnion bonda, masala chana dal, corn vada
Crisp wafers, chick peas, steamed lentil dumplingsCrisp wafers, chick peas, steamed lentil dumplings
Coated with vermicelli and sesame seeds, coconut chutneyCoated with vermicelli and sesame seeds, coconut chutney
SaladsSalads
Green chilli, lime and corianderGreen chilli, lime and coriander
Chilli vinaigrette dressingChilli vinaigrette dressing
Lime and pomegranate molassesLime and pomegranate molasses
SoupsSoups
Slightly spiced, garlic and gingerSlightly spiced, garlic and ginger
Crab, shrimp, hammour, coconut milk, ginger, curry leavesCrab, shrimp, hammour, coconut milk, ginger, curry leaves
(V) indicates vegetarian dish(V) indicates vegetarian dish
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AR
T O
F C
REA
TIO
ND
esig
ned
By
Muh
anna
d Sh
. Ass
amMuhannad Sh. AssamDESIGN OF LIFE’S ARCHITECTURE
Located in Downtown Abu Dhabi, this 20 storey office building has two of its sides enclosed in a glass façade which at the top tilts towards the city. This subtle movement gives the building an unconventional appearance.
Down Town Office TowerThe Prism
Abu Dhabi, 2004
Dubai, 2005
As the name would suggest, design for this project drew inspiration from the shape of a prism. The structure’s backbone is made up of granite façade through which light shoots out to give it a very rich and contemporary feel. Through the use of dynamic triangular shapes the building denotes a sense of continuous elevation towards the sky.
2019
Muhannad Sh. Assam
Muhannad Sh. Assam believes that one never stops being a student, Inspiration is everywhere and one must keep learning and exploring. This zest for his industry, and life in general, has granted him several successes and ensured him a fulfilling life.
Born as the youngest amongst 8 siblings, into a merchantÍs family in Iraq, Muhannad had a lot of aspirations to make a difference in the way people live. Constant support and encouragement from his family ensured that he fulfilled his goals. From high school onwards, Muhannad had an innate talent for understanding spaces. Always setting the benchmark for his fellow students, he constantly surprised his renowned professors with his passion, talent and dedication.
In 1971, he enrolled in the School of Architecture in Baghdad. He still owes his successes to his professors, like Mohammed Makia, who honed his talent and added fuel to his passion. He trained during his university period at the office of Rafa’t Chaderchi, a distinguished architect with an Agha Khan Award to boast among several others.
In 1977 Muhannad graduated with distinction and right after pursued his postgraduate studies in Design of Specialised Buildings.
In 1980, Muhannad moved to UAE and since then has contributed immensely to the quality and style of life in the Middle East region. He has designed, provided guidance and overseen many projects, that have changed the perception of architecture and the way we live. His contemporary designs have also won him several design competitions. He believes that both form and function complement each other in a progressive instead of a conservative way and his creations are living proof of that.Ha has worked in several offices in the UAE, with his longest duration in Dewan Architects and Engineers (18 years) as Design Director and later as Regional Director and Director of Design. His job profile included overseeing and designing innumerous projects for prestigious and V.V.I.P clients. He was involved in the entire design process from conceptualization to execution.For Muhannad, the most rewarding thing about his career has been watching his buildings over the years and how people react to his created environments. He experiences immense satisfaction when his creation has made an inspirational environment for someone else.
Never ceasing to grow, Muhannad decided it was time to venture out of Dewan and start his own business, thus BEAD. BEAD stands for Bureau of Excellence in Architecture and Design and that is the primary vision of BEAD. He wishes to transform the Architecture Industry in UAE through BEAD. He expects of his team unwavering dedication and immense passion. He leads by example and is constantly inspiring his team to delve into extensive research, create innovative solutions, introduce new materials and have a professional outlook towards the industry as opposed to a commercial one.He hopes that BEAD would eventually link up with Universities that function as research centres, so that BEAD is constantly challenging the norms of Architecture and pushing the boundaries of design.
MuhannadÍs wife, two sons and daughter support helps contribute to his ceaseless passion for his profession. Muhannad and his wife fell in love at university while studying architecture. Therefore, architecture continues to be a common thread, a common passion between them. His wife, Yasmin, constantly encourages him to push the envelope and deliver the best.Muhannad Sh. Assam is a man of great vision and his dream for BEAD, growth in the architecture industry and personal satisfaction is being realized every day.
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dubaiÊmediaÊcity,shathaÊtower,Ê1303p.o.ÊboxÊ502706
+971Ê50Ê17Ê88Ê707+971ÊÊÊ4Ê36Ê94Ê633+971ÊÊÊ4Ê42Ê78Ê170Ê
VeselinÊRadovicgeneralÊmanagercreativeÊdirector
GravitasÊM
ediaÊGroupÊFZÊLLC
ÊÊÊÊÊDubaiÊM
ediaÊCity,ÊS
hathaÊTowerÊ13thÊFloor,Ê1303;ÊÊtel:Ê04Ê369Ê4633Êfax:Ê04Ê427Ê8170ÊÊÊÊoffice@
gmg-dubai.com
ÊÊÊÊÊwww.gm
g-dubai.comÊÊÊÊP.O
.ÊBox:Ê502706
GravitasÊMediaÊGroupÊFZÊLLCDubaiÊMediaÊCity,ÊShathaÊTowerÊ13thÊFloor,Ê1303
tel:Ê04Ê369Ê4633Êfax:Ê04Ê427Ê[email protected]ÊÊÊÊÊwww.gmg-dubai.com
P.O.ÊBox:Ê502706
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IHG Lagos11.07.2010
PS (Pool Side)Pool Bar Logo design
B & W application
Window graphics / foiling
Individual letters
IHG Lagos11.07.2010
EkaaboAll day dining restaurantLogo design
B & W application
design elements
IHG Lagos11.07.2010
MilanoItalian RestaurantLogo design
RESTAURANT & BAR
RESTAURANT & BAR
B & W application
design elements
design elements
IHG Lagos11.07.2010
SohoChinese RestaurantLogo design
B & W application
design element
IHG Lagos11.07.2010
Lobby CafeLobby Cafe Logo design
B & W application
SOUL
SOULIHG Lagos11.07.2010
SoulLobby Bar / LoungeLogo design
B & W application
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All prices are in AED and Subject to 10% service charge and 6% tourism fees
From the Bakery
Basket of Breakfast Bakeries 28Six Pieces from the Following ChoicesCroissants plain, cheese or zatar, warm rolls,Danish pastries, muffins, toast or Arabic breadWhole wheat toastServed with butter, preserves, marmalade, honey
Eggs and Omelets
Fried, Poached, Scrambled or Boiled it’s up to you! 37Turkey bacon, veal sausage, potato cake, mushrooms and grilled tomato
Three Egg Omelet 37With your choice of emmenthal cheese, smoked turkey breast, tomatoes, mushrooms, onions, chili peppers or fresh herbs
Egg White Frittata 45Goats cheese, fresh herbs,tomatoes and baby spinach
Smoked Salmon and Eggs 45Scrambled eggs, smoked salmon, chives, toasted bagel
Choices BreakfastChoices BreakfastChoices Breakfast
All prices are in AED and Subject to 10% service charge and 6% tourism fees
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MR. MAX JOHNSTONSTORE MANAGER
WWW.EMIRATESPALACE.COMLASBIRSAS.EMIRATESPALACE@
KEMPINSKI.COM
EMIRATES PALACEABU DHABI CORNICHEP.O. BOX 3999 • ABU DHABIUNITED ARAB EMIRATESTELEPHONE +971 2 681 1140FAX +971 2 681 8197
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BriMaxx Consultancy JLT
One Lake Plaza – Jumeirah Lakes towersOffice 704P.O. Box 119658Dubai, U.a.e.Phone: +971 4 369 3743Fax: +971 4 430 8847
Christian Berglehnermobile: +971 50 [email protected]
reFerenCeS
reFerenCeS (DireCt inVOLVement katie taWiL)
1. Burj Dubai tower, Dubai 2. emirates Palace Hotel, abu Dhabi 3. atlantis Hotel, the Palm, Dubai 4. rashid Bin khamis al mansouri Commercial Building5. Burj Dubai Old town, (all Phases) 6. Burj Dubai residences South ridge 7. Burj Dubai Old town Hotel a & B 8. Burj Dubai Lake Hotel 9. Burj Dubai mall 10. Burj Dubai mall Hotel 11. Dubai marina residence Phase ii, Dubai 12. interContinental Hotel renovation 13. Sheraton Hotel refurbishment, abu Dhabi 14. abu Dhabi trade Center Hotel tower 15. abu Dhabi trade Center apartment tower 16. Capital towers, Dubai 17. Park Place, Dubai 18. World trade Center residence, Dubai 19. Beach rotana Hotel, renovation, abu Dhabi 20. aDWea HQ Building renovation, abu Dhabi
21. aDgaS HQ Office Building, Das island, abu Dhabi 22. giC Building, abu Dhabi 23. amenities Building (trains), Das island 24. ministry of Foreign affairs, (renovation), abu Dhabi 25. al ain University extension, al ain, abu Dhabi 26. abu Dhabi industrial City, Contract 1&3, abu Dhabi 27. abu Dhabi Ship Building, musafah, abu Dhabi 28. Dubai airport Free Zone extension, Phase iii, Dubai 29. nadd al Sheeba international Stables, Dubai 30. nadd al Sheeba grandstands, Dubai 31. Le meridian extension royal Suites, Dubai 32. Le royal meridian Hotel extension, amman, Jordan 33. Zara trade Center, amman, Jordan 34. grand Hyatt, amman, Jordan 35. king abdullah Hospital, irbid, Jordan 36. Four Seasons Hotel, amman, Jordan 37. interContinental refurbishment, amman, Jordan 38. marriott Dead Sea resort, Jordan Valley, amman 39. movenpick Dead Sea resort, Jordan Valley, amman40. 18 Schools al ain
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