Preparing for the data deluge

Synchronoss is a Ready Business

Vodafone Power to you

A global hosting partnership

2

Vodafone Cloud & Hosting Sevices

The challengeAccommodating rapid growth

Synchronoss is at the forefront of this screen explosion. The US-company is a world leader in providing cloud solutions and software-based activation for mobile carriers, enterprises, retailers and OEMs worldwide. Synchronoss’ solutions allow customers to connect, transfer, synchronise, store and restore content to multiple devices. More than 75 of the world’s largest telecommunications carriers use Synchronoss’ solutions, and the company has recorded growth every quarter since listing on the NASDAQ in 2006.

As consumers regard cloud as an essential enabler of their digital lives, and with Synchronoss’ carrier customers seeing hundreds of thousands of subscribers a week signing up to personal cloud products - the challenge for Synchronoss is not selling the idea of cloud, but coping with rapid global growth.

Synchronoss is ingesting in excess of one Petabyte of data every week and it predicts that today’s cloud demands are just the tip of the iceberg. Synchronoss points to ABI Research on the “Internet of Everything” that shows there were more than 10 billion wirelessly connected devices in 2013, with over 30 billion devices expected by 2020.

Cloud strategists like to talk of the “five screen world” where consumers regularly access content across desktops, laptops, tablets, smartphones and smart TVs.

Expect to add screens six and seven in the near future: the smart-watch and the smart-car. From 10 billion wirelessly connected devices in 2013, we’re expecting 30 billion by 2020*.

Beyond photos, music and apps, Synchronoss is preparing for the day when consumers want to access wearable, health and car data, from any device or screen.

“Cloud is becoming essential to consumers around the world,” says Stephen Waldis, Founder, Chairman and CEO, Synchronoss. “Consumers view the data and memories on their device as important as the device itself, if not more so.”

The solutionCreating a smoother multi-device world

To step confidently into this future, Synchronoss wanted a cloud and hosting partner, not just a series of data centers, capable of handling large amounts of data. A strategic partner would allow Synchronoss to create and market a new suite of cloud services. It turned to Vodafone Cloud & Hosting Services.

“Synchronoss was looking for a partner which could scale, had the flexibility to support our needs and could handle all types of demand in numerous geographies,” says Anthony Socci, Regional Managing Director, Synchronoss EMEA. “Vodafone is that partner. The Vodafone team has the same mind-set as us, they brought a great model to the table and want to grow with us.”

“Cloud is a critical part of our carrier customers’ core communication strategy. It’s the new normal,” says Stephen Waldis.

“Having a white label cloud offering that sits inside their own, secure network allows carriers to own the customer relationship. We’re witnessing growing conviction for the importance of carrier branded cloud solutions, resulting in significant storage requirements which is why we are excited to partner with Vodafone.”

Vodafone Cloud & Hosting Services provided:

• Managed Cloud & Hosting Services across Europe, the Middle East, and the Asia Pacific region

• Dedicated Storage

• WAN Services – Ethernet Private Line

• Security Services – Managed Firewall Service and DDoS Mitigation

• Professional Services

• A Dedicated Technical Consultant

• A Dedicated Support Team

• International Service Management

Vodafone Mobility Services provided:

• Mobility services provided in the UK and Ireland.

*ABI Research, “Internet of Everything” report.

3

Synchronoss

Synchronoss was looking for a partner which could scale with us, had the flexibility to support our needs, and could handle all types of demands. Vodafone is that partner.Anthony Socci, Regional Managing Director, Synchronoss EMEA

“ “About Synchronoss:

Headquarters: New Jersey, US

World leader in cloud solutions and software-based activation serving communication service providers

Solutions used by >300 of Fortune 500 companies

Customers include 300 of the world’s largest mobile carriers

synchronoss.com

The bottom line In partnership

• The Cloud Solution provides Synchronoss the capacity to absorb sharp growth expectations and meet the increasing world-wide demand for carrier-branded cloud solutions

• Flexibility and scale across the globe has increased, allowing Synchronoss to deliver a richer experience for its end customers and provide its carriers the power to quickly respond to the market, using the cloud to create a more valuable experience for their subscribers

• The Cloud Solution creates a framework for Synchronoss to develop new, bespoke cloud services for its customers

• Vodafone also provides Synchronoss with mobility services in the UK and Ireland

• The Synchronoss and Vodafone Partnership will define joint go-to-market initiatives, helping grow the Synchronoss business

The benefit Joint go-to-market

Together, Synchronoss and Vodafone are poised to meet the increasing, world-wide demand for carrier-branded cloud solutions by delivering innovative cloud solutions and a global hosting environment. The Synchronoss cloud solution, provides the flexibility to use the cloud to deliver a richer experience for end customers and gives carriers the ability to quickly respond to the market and create differentiation in ways that complement their go-to-market strategy.

“We’re looking at joint go-to-market opportunities. We believe the opportunity is both geographic as well as product-specific,” says Socci.

The partnership is addressing projects and joint opportunities in Western Europe, Eastern Europe and Asia Pacific.

“We can create specific cloud packages for potential customers, together,” says Socci. “Right now we’re looking at how we build offerings that leverage both companies’ solution sets. For me, this relationship shows the true value of the partnership.”

Using Vodafone, Synchronoss solutions across cloud and activation, allow carriers to provide an efficient process for end-users to access their data, contacts, photos, and more, from any device, any screen, and operating system. For instance, activation products will allow the carrier to deliver physical, smartphones and feature phones with all the consumers data ported to a new device wirelessly using a Synchronoss product. Consumers might not know the Synchronoss brand name, but they’ll appreciate the technology.

Vodafone Group 2015. This document is issued by Vodafone in confidence and is not to be reproduced in whole or in part without the prior written permission of Vodafone. Vodafone and the Vodafone logos are trademarks of the Vodafone Group. Other product and company names mentioned herein may be the trademarks of their respective owners. The information contained in this publication is correct at time of going to print. Such information may be subject to change, and services may be modified supplemented or withdrawn by Vodafone without prior notice. All services are subject to terms and conditions, copies of which may be obtained on request.

The Synchronoss logo and Synchronoss are trademarks of Synchronoss Technologies, Inc.

All other trademarks are property of their respective owners.

cloud.vodafone.com