Preparing for the Content Management System Ronna Johnston Web Content Best Practices 10/26/2015.
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Transcript of Preparing for the Content Management System Ronna Johnston Web Content Best Practices 10/26/2015.
Preparing for the Content Management System
Ronna JohnstonWeb Content Best Practices 10/26/2015
Today’s Topics
1. Content Management System2. New template design3. New navigation structure4. Content Improvements
CMS Briefly
About the CMS•Pages converted by web authors•Page types provided•Converted in phases•Starts in February •More details about CMS:• http://www.unco.edu/websupport/ass
ets/content%20sessions%20admin%20CMS.pptx
• http://www.unco.edu/websupport/assets/content_sessions_CMS_academic.pptx .
CMS and Content •Opportunity to clean up web sites•Remove old files from WWW•Old site will be archived and removed•New site published fresh
New UNC web design
Responsive design
UNC brand
Top level navigation
New UNC Look
Top Level Links
.
Basics•Sticky nav•On every page•Includes drop-down links•Horizontal
Also includes•Breadcrumbs•Site title
Top Level Links
.
Pluses•Users don’t want too many choices•Allows wider screen space•Makes more sense for mobile usability
Downside•Many web sites will need restructure of content
Example
Old New
What You Can Do Now
Get ready
Step 1
.
First step – step back
•Think about your mission or purpose at UNC
•What are your goals within that mission?
•What “value added” content is critical to your mission?
Step 2
.
Second step - look at your current content •Delete old info
•Seriously consider if page is needed
•Combine pages
•Rewrite content as needed
Evaluating Content
.
The page is accurate, up to date, and ready for migration
The page is required but needs corrections before migration
Page can be combined with another
The page is obsolete or no longer needed and should not be migrated
.
Step 3
Navigation
Page Options
.
Home Page
Academic Dept Wireframe – Geography Example
*
Geography image
Footer For Faculty *The word “programs” is a link to a page listing the program names and there will also be a drop down with the program name(s). Links to each program opens a top level program page. **Maybe Support College, Research, etc.
UNC header
About Us Programs* Our Faculty New Students Current Students Home
A A
Examples Departments Staff Community Outreach Employment Reading Center UNCTQ
Contact Us Dept Location Phone Fax Email
Value added links
Examples Research Projects Study Abroad K-12 Resources Field Course Student Opportunities Building Your Career
Page Options
.
Program List
Page Options
.
Current Student Page
Organizing Your Site
.
Navigation Sample
Every Page is a Link
.Remember – every link is a page with content
Footer
.
Optional Links
Navigation Summary
.
• Top Level Links – About 6
• Drop Down Links – Limit to 9
• Level Three Links – Limit to 9
• Footer Quicklinks – 5 or 6
Step 3
.
Organizing Content on the Page
Examples
.
When to Use…
Basic pageRight side navigationRight side boxesHighlight panelQuicklinks
Mix and match carefully!
.
Step 4
Writing Content
•Use relevant headings
•Start with the conclusion
•Concise writing
•Chunk content – one topic per paragraph
•Use bullet points
.
About Writing…
Tone •Write clear, simple sentences in a conversational tone
•Second person
•Active voice
•Have a goal in mind – call to action
•Explain acronyms
.
About Writing…
Search Engines
• Terms used by users
•Keep content fresh
•Titles start with most important word and are no longer than 55 characters
•Descriptions no longer than 150 characters
•Keyword your image alt tags
•Proper HTML
.
About Writing…
Accessibility • Do not use click here
•Make links meaningful
•Make image alt tags descriptive
•Don’t use color to require understanding
•Use tables only for tabular data
•Don’t use all CAPS for regular words
.
Summary
1. Understand the navigation choices
2. Review existing web content
3. Delete, cut, combine, improve, move
4. Be kind to your web author
.
Timing
Four phasesAcademic departments and recruitment administrative sites firstBegins in FebruarySpring 2016, summer 2016, fall 2016, spring 2017_________________________400+ top level sites350+ web authors3.5 Web Communications staff
Questions
Place imae(s) in this area.
Ronna JohnstonWeb Content Best Practices 10/26/2015