Preparing for Major Disruptions in Digital Asset Management
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Transcript of Preparing for Major Disruptions in Digital Asset Management
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ANALYST WEBINARPreparing for Major Disruptions in Digital Asset Management
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About NuxeoAn Elegant Platform for
Rich Content Management
Common Use Cases• Digital Asset Management• Media Asset Management• Document Management• Case Management
Designed by developers for developers, the Nuxeo Platform is a highly customizable and extensible content management
platform for building business applications.
Trusted by Leading Organizations
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Anjali YakkundiSenior Analyst
Anjali is a Forrester Analyst whose research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.
Guest Speaker:
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Preparing for Major Disruptions in Digital Asset ManagementAnjali Yakkundi, Senior Analyst
April 2016
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Virgin in-flight safety videos
Organizations double-down on experiences
Source: Digital Synopsis
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© 2016 Forrester Research, Inc. Reproduction Prohibited 7
Firms aim to deliver experience at every customer moment
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© 2014 Forrester Research, Inc. Reproduction Prohibited 8
We can’t deliver experiences at every moment with technology siloes
Discover
AskUse Buy
ExploreEngage
data datadatadatadatadata
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© 2014 Forrester Research, Inc. Reproduction Prohibited 9
Firms have historically siloed content
Discover
AskUse Buy
ExploreEngage
Content Content ContentContentContentContent
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DAM is a critical technology to bridge content siloes
Digital Asset Management (DAM) enables the creation, management, and reuse of content for omnichannel, contextual, brand-rich, and interactive customer
experiences.
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This isn’t your father’s DAM
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DAM today comes in three flavors
EnterpriseSupports DAM needs across
multiple groups like marketing, sales, commerce, LoB.
MarketingSupports marketing with a focus on marketing-
based functionality, like brand management,
agency collaboration and MRM.
Media/ production
Supports DAM needs for media and
entertainment, and firms with video
production needs.
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Three C’s disrupt DAM today
Convergence
Cloud
Content Performance
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Three C’s disrupt DAM today
Convergence
Cloud
Content Performance
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Market Convergence Everyone sells customer experience in a box
CMS
Commerce
Campaign
PIM
Social
Content marketing
CRM
Marketing automation
Email marketing
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Market Convergence Everyone sells customer experience in a box
CMS
Commerce
Campaign
PIM
Social
Content marketing
CRM
Marketing automation
Email marketing
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Firms invest in portfolios, not boxes
Touch points
Contextual delivery at “the glass”
Analytics
+ InsightsEx
tens
ions
+
Cus
tom
cod
e
Customer
data ContentOther
services
Commerce ServiceMarketing
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Three C’s disrupt DAM today
Convergence
Cloud
Content Performance
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Source: Business Technographics® Global Software Survey, 2014
Gain access to a wide ecosystem of solu-tions
Lower overall costs
Ability to replace upfront capital spending with monthly operating expense payments
To support a large number of mobile and remote users
Speed of implementation and deployment
53%
60%
61%
63%
69%
How important were the following benefits in your firm’s decision to use SaaS?
(4 or 5 on a scale of 1 [Not at all a factor] to 5 [Very important fac-tor])
Base: 802 NA and EU software decision-makers whose firms use or plan to use SaaS (1,000+ employees)
Cloud is on the rise for all the right reasons
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SaaS is not customizable
Pricing is unclear or complicated
Compliance with local laws and concerns about access by foreign agencies
Integration with other applications is a challenge
Security and protection against cybercrime
39%
41%
41%
51%
56%
How concerned is your firm with the following potential issues around using software-as-a-service (SaaS)?
(4 or 5 on a scale of 1 [Not at all concerned] to 5 [Very concerned])
Source: Business Technographics® Global Software Survey, 2014
Base: 802 NA and EU software decision-makers whose firms use or plan to use SaaS (1,000+ employees)
The concerns are also legitimate
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The many flavors of cloud Digital experience
infrastructure-as-a-service
Digital experience platform-as-a-service
Digital experience software-as-a-service
Time to deploy Months Weeks or months Days or weeks
Dynamic scaling You manage Vendor & you manage Vendor manages
Commercial Terms License It depends Subscription
Ability to customize Customizable Some customizing Configured
Ability to integrate Few limits Some limits Many limitsSoftware
responsibilityYou Vendor Vendor
Upgrade timeline You decide Often quarterly Sometimes daily
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DX SaaSDX PaaSDX on IaaS
Ability to customize and integrate
Cloud benefits
The sweet spot today
Today
Tomorrow
Today, DAM must be cloud-first
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Three C’s disrupt DAM today
Convergence
Cloud
Content Performance
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Learnings
Digital insights
Firms aim to link data and action through digital insights and continuous learning
All possible data
All possibleactions
Rightdata
Effectiveactions
Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report
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Learnings
Digital insightsAll possible data
All possibleactions
Rightdata
Effectiveactions
Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report
SYSTEMS OF INSIGHT
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Link the right insights to make the right content decision
Content performance data • Page views• Social data • Email clicks• Conversion • AB testing data • Performance by segment
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Benefits of a next-generation DAM program
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Expected benefits from DAM 1. Improved efficiency from asset creation to
completion to archiving
2. Cost benefits from lowered content recreation costs and fewer legal and rights violations
3. Improved brand consistency and customer experience
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Complimentary ReportForrester Vendor Landscape:Digital Asset Management 2016Written by: Anjali YakkundiSenior Analyst at Forrester Research Inc.
This Forrester report provides a shortlist of digital asset management (DAM) vendors that best fit the most common use cases based on key selection criteria.
Learn why Nuxeo is 1of 3 vendors in both the Enterprise and Media & Production segments for DAM vendors.
Get it now: nuxeo.com/resources
DAM Use Case
Landscape
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Q&A
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Having a DAM solution that integrates with other systems is really important to us. What sort of questions should we ask DAM vendors about their integration capabilities?
Q&A
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What is the best way to describe DAM to my upper management and why it is important in large organizations?
Q&A
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Our organization has begun an open source initiative for all new projects. What are your thoughts on open source DAM solutions?
Q&A
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Who else besides IT and our asset production team should be involved in the decision making process for a new DAM system?
Q&A
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Tagging new and existing assets with metadata is a big challenge for us. Are there any solutions that can automate that process within our DAM?
Q&A
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Searching for and finding digital assets is a real pain for us. Are there any technologies/integrations we should consider to help with this?
Q&A
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Integration across platforms is not straightforward. We have niche repositories, and searching across these is easy, but how is de-duplication, and versioning handled across platforms? What are your recommendations to achieve this?
Q&A
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Thank You! Anjali YakkundiSenior AnalystForrester Research
Melinda CormierSr. Director, Digital Marketing & Brand StrategyNuxeo
For more information, please visit:www.nuxeo.com