Preparing Effective Posters -Tutorial- An overview of general layout and design principles for the...
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Transcript of Preparing Effective Posters -Tutorial- An overview of general layout and design principles for the...
Preparing Effective Posters
-Tutorial-An overview of general layout and
design principles for the
2004 NOAA WebShop Conference & Exhibition
A Great Poster is…
• Readable
• Legible
• Well Organized
• Succinct
The Beginning…
• decide what the main message is
• measure the space you have
• lay out your elements crudely
• ELIMINATE all extraneous material
• begin making the poster components!
Considerations…
• The Bite– Presentation fallout = Titling
• The Snack– Charts & Graphs, Pictures, Tables, etc.
• The Meal– A handout – takeaway (takeout) items
Poster Layout…
• Spatial Sequence: or how people see stuff
2
4 1 5
3
Poster Layout…
• Just a suggestion
Office of Something or Other (OSO)We do stuff others can do only slower
•Meet our staff ^•Org Chart
Top ten responsibilities1.--------------- 6.---------------2.-------------- 7.--------------3.------------ 8.--------------4.------------- 9.----------------5.-------------- 10.------------
OtherStuff we do
Wewant
You toRemember
AndOtherStuff
A
A
A
A
A
A
12
24
36
48
72175
Design Elements…
• Color Scheme– Primary colors, neutrals, pastels, etc.– Use brighter/darker colors for emphasis– Use contrast to highlight important sections
• Fonts– Sizes (text > 24pt, Titles ~ 175pt)– Justification (Right, Left, Center)– Styles (Bold, Italics, Shadow, etc.)– Capitalization (All CAPS, SMALL CAPS)
– Serif vs. Sans Serif type face
Color
• Use color to tie elements together• Limit the number & amount of colors• Color choices shouldn’t compete with each
other– Warm colors tend to
come forward, while– Cool colors recede
• Use white space wiselygive the eye a chance to rest between thoughts
Poster Elements…
• Text – Large clear font face – read from 6 ft.– Bulleted text
• Use ZapfDingbats (font) for more interesting bullets – Example: , , ,
• Charts– Use the poster color scheme for chart elements
• Artwork – Use bold images– Limit small, detailed pictures– Use Clipart to convey metaphors and other concepts
graphically
Adding Images…
Poster Elements…
• Tying it all together– Provide a logical flow to the information– Use arrows or string to provide physical
links between elements– Use color to group ideas– Use clear titling to organize idea groups
Final Check & Assembly
• Stage a critique– You may understand the information, but others may not
get the whole picture
• Eliminate, Streamline, Consolidate, etc.– This is the time to make sure that only the most
important points are on the poster– Recheck the fallout from the presentation dry-run to see
if all items are included
• Snip, crop, cut, paste, stick, mount and all that other good stuff– Keep it neat and clean!– Have fun!!!