Preparing a business plan
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description
Preparing a business plan. Workshop APL. Leading a business. Drives and values Context Actions Leadership styles. ECONOMIC LOGIC. INTERNAL LOGIC. CUSTOMER LOGIC. PROCESS LOGIC. PRODUCT LOGIC. External Logic. Introducing: BUSINESS LOGIC - PowerPoint PPT Presentation
Transcript of Preparing a business plan
Preparing a business plan
Workshop APL
Leading a business
Drives and values
Context
Actions
Leadership styles
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
External Logic
Introducing: BUSINESS LOGIC What are you trying to do, as a business ? Is it cohere?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
Beyond logic...
…there are data.
Business metrics for these logics are the balanced scorecard
Workshop
• Drives and Values• Local Situation• Eleborating on
External Logic• Economic Logic• Custumer Logic
• Product Logic• Process Logic• Internal Logic• Actions• Leadership
Drives and values
• What are we going to built and why?• What are the 3 most important values for your organization?• What competences do we need to achieve this?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
External Logic
THE INDUSTRY New entrants Suppliers Buyers Substitutes Rivalry
THE TRENDS Economic Demographic Political/legal Technological Socio-cultural
Check the external environment for opportunities and threats the organization faces, due to forces in its own sector and trends in the world around it?
Questions:• What are your key opportunities?• What are key threats?• Is your business growing or shrinking?
COST STRUCTURE
PRICING STRATEGY
FINANCIAL PICTURE
GROWTHSTRATEGY
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
ECONOMICLOGIC
How the APL Centre gets profit and growth
Questions:• What are fixed and variable costs?• Which is more of an issue for you?• What are the key onces?• How are you pricing your service?• Which end of the market are you targeting? Why?• What are key metrics?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
MARKETSTRATEGY
RELATIONSHIP VSTRANSACTION
STRATEGY
How the APL Centre finds and keeps customers
Questions:• How are you segmenting the market?• Which segment are you going after and why?• What are key metrics?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
PRODUCTSTRATEGY
SOURCES OFDIFFERENTIATION
COMPANY IMAGE
How the APL service appeals to customers
Questions:• What makes your product distinctive, unique?• What is the image your company projects in order to appeal to
customers?• What is the companies reputation to customers?• What are key metrics?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGICPROCESS
LOGIC
RESEARCH &DEVELOPMENT
SOURCESOF VALUE
PRODUCTIONAND/OR
LOGISTICS
POST-SALE
How the APL centre acts in creating and providing the APL Service
Questions:• What happens inside your APL Centre to turn input into product and
services?• Does the APL Centre provide post-sale?• What are key metrics?
ECONOMICLOGIC
CUSTOMERLOGIC
INTERNALLOGIC
PRODUCTLOGIC
PROCESSLOGIC
INTERNALSTRUCTURE
LEARNING &INNOVATION
ORGANIZATIONCULTUREINFORMATION
SYSTEMS
The infrastructure of the APL Centre.How it organizes itself to accomplish its work.
Questions:• What does your organization chart looks like?• How do you acquire skills and knowledge?• What are key metrics?
Planning for actions
What has to be done ?
By whom ?
Deadline ?
Monitoring ?
Mission/vision
Values
BehaviorsTask
Goals
Results
Process PracticesLeadershipLeadership
Strategy Culture
Tosti & Jackson 1994
Effects
Leadership
• What are main management activities concerning the APL centre?• What kind of leadership style is suitable?
