Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480...

30
KEYWORD MAP Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY

Transcript of Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480...

Page 1: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

KEYWORD MAPPrepared for

CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY

1

Page 2: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

OverviewAsprovidedbyWashingtonTractor,IfocusedonsixcompetitorsforcomparisonandSEOoptimization:BrimTractor,IssaquahHondaKubota,J&IPowerEquipment,KitsapKubota,PapeMachinery,andScholtensEquipment.[CLIENTANDCOMPETITORNAMESREDACTEDFORCOMPETITIVEPRIVACY.]UsingSpyFucompetitiveintelligencesoftware,Igathered1,858keywordsforwhichWashingtonTractoranditscompetitorsrankbetweenpagesoneand50searchresults.Iremovedduplicates,bringingthetotaldownto1696,andthenremovedmisspellings,off-topickeywords,andkeywordsthatreferencedproductlinesthatWashingtonTractordoesnotcarry.Ididnot,howeverremovekeywordsthathavelowsearchvolumesinceIthenumbersincludedarelocalmonthlysearchvolumeandthosecanbehighlyvariable.IfeltitbeneficialforWashingtonTractortohaveallinformation,andchoosewhichtermstooptimizebasedonthat.ThefinalyieldwasaKeywordUniverseof931uniquekeywordsandphrasesthatwillboostsearchengine,topicideation,andmonthlyperformancemeasurement,helpingWashingtonTractorestablishandachievecontentmarketinggoals.KeywordGroupsThefinalKeywordUniverseisthensubdividedbyhandintothreedifferentgroupsofkeywordsbasedonthegoalsforcontentmarketingwithconsiderationofdifficultyandopportunitytorankinthesearchenginesandsearcherintent.GroupsAllKeywords 931Low-HangingFruit 87Primary 352Secondary 491PrimaryKeywords:PrimaryKeywordsarekeywordshand-selectedforWashingtonTractorbasedontwoprimaryvariables:relevanceandinferredsearcherintenttopurchase,asindicatedbyworkdslike“dealership,”“forsale,”and“used.”These352keywordswillbecomethehighestfocusforcontentcreationandoptimization.Low-HangingFruit:Low-HangingFruitKeywordsarekeywordsforwhichWashingtonTractoriscurrentlyrankingbetween11and20insearchresultsonGoogle.Allofthesekeywordsoffersignificantopportunitytoachievetop10listingpositionsonthesearchenginesandincreaseorganictraffic.SecondaryKeywords:SecondaryKeywordsareselectedtocaptureorganicsearchmarketsharefromthecompetitionandconsistentlyengagebothcurrentandwould-becustomers.Bothlong-andshort-tailkeywordphrasesareincludedinthisgroup.These491secondarykeywordsshouldalsoserveasideationsourcesforcontentcreation.

Page 3: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

KeywordSilosKeywordSiloesarecategoricalclassificationsforgroupsofkeywords.Eachkeywordsilocontainswordsthatalignwiththekeywordsiloname,generaltopic,andtargetaudiencethatwouldhaveinterestinthattopic.IhaveidentifiednineKeywordSilosforWashingtonTractor:LawnCare,Farming&Machinery,JohnDeere,Stihl,Honda,OtherBrands,ModelNumbers,PartsandMiscellaneousMachinery,andGeographicKeywords.All933keywordsintheWashingtonTractorKeywordUniversehavebeentaggedorassociatedwithonlyoneKeywordSilotohelpstreamlinethesearchengineoptimizationprocess.PleasenotethatthatutilizingtheModelNumberssiloespeciallywillrelyheavilyonexpertisefromWashingtonTractor.ThoughIdidsignificantresearch,IwasnotalwaysabletoestablishwhetherthesemodelnumberswereassociatedwithcurrentWashingtonTractorproducts.Also,pleasenotethattheGeographicKeywordsrepresentthosethatWashingtonTractoranditscompetitorsarecurrentlyrankingfor.Iwouldalsorecommendoptimizingforadditionalkeywordphrasesthatinclude“Washington”and“WashingtonState”inplaceofcurrentgeographicalareasreflectedinthekeywords.IhaveincludedasuggestedlistonthattaboftheExceldocument.LawnCare-45Farming&Machinery-212JohnDeere-350Stihl-78Honda-73OtherBrands-50ModelNumbers-35PartsandMiscellaneousMachinery-55GeographicKeywords-33

Page 4: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

usedlawnequipmentforsale 19 480 0.59 38 L-HF lawncarelawntractorstore 21 0 0.58 58 Primary lawncareyardtractorsforsale 22 110 0.515 47 Primary lawncareusedlawntractorsforsale 22 870 0.31 42 Primary lawncarelawntractorused 22 90 0.55 47 Primary lawncareridinglawnmowersforsale 22 9900 0.75 48 Primary lawncareusedgardentractorsforsale 23 480 0.1 47 Primary lawncareusedlawntractorforsale 24 720 0.32 40 Primary lawncaretractorlawnmowers 24 720 0.81 56 Primary lawncarelawntractorforsale 24 2400 1.12 49 Primary lawncarelawntractorsforsale 25 2400 0.88 47 Primary lawncaretractormowersforsale 26 210 1.38 45 Primary lawncareridinglawnmowerforsale 26 9900 1.14 49 Primary lawncaretractorlawnmower 27 720 0.96 51 Primary lawncareusedlandscapingequipmentforsale 30 150 0.97 37 Primary lawncareridinglawntractorsforsale 31 60 0.35 54 Primary lawncareridinglawnmowersale 34 5400 0.52 54 Primary lawncarelawntractorsale 34 570 0.39 56 Primary lawncaretractorslawnmowers 35 720 1.32 53 Primary lawncarelawntractorsused 38 90 0.62 46 Primary lawncaremowerstractor 38 480 0.38 52 Primary lawncareusedlawntractorprices 39 30 0.09 41 Primary lawncarelawnandtractor 39 90 3.37 49 Primary lawncareusedridingmowersforsale 40 870 0.37 38 Primary lawncareusedlawnmowersforsale 42 4380 0.23 45 Primary lawncaretractorsmower 44 1290 0 52 Primary lawncaremowerstractors 48 480 0.87 52 Primary lawncarelawntractordealer 49 90 1.39 48 Primary lawncareusedcommerciallawnequipmentforsale 50 60 1.38 36 Primary lawncareridinglawnmowerssale 50 5400 1.3 59 Primary lawncarelawnandgardentractorsforsale 51 60 0.71 49 Primary lawncaregardentractorforsale 51 1890 0.94 55 Primary lawncaregardentractorsforsale 51 1890 0.36 49 Primary lawncaretractorsmowers 51 1290 7.54 53 Primary lawncaretractormowers 51 1290 0.78 52 Primary lawncaregardentractorequipment >51 30 1.39 58 Primary lawncare

Page 5: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

lawnmowerwalker >51 30 0.62 34 Primary lawncareusedlandscapeequipmentforsale 32 150 0.6 38 Secondary lawncaretractormowerrental 44 0 0 32 Secondary lawncarelawnmowertrader 46 90 2.21 38 Secondary lawncarelawnequipmentforsale 46 720 0.73 50 Secondary lawncarelandscapingequipmentforsale 49 480 1.13 38 Secondary lawncaresidemountmowers >51 30 0.13 29 Secondary lawncaremowerrentals >51 90 0.85 38 Secondary lawncaremowerrental >51 390 1.09 36 Secondary lawncareagridealers 11 0 0 32 L-HF farmusedtractordealers 11 150 2.27 42 L-HF farmtractorssales 11 1890 0.29 47 L-HF farmusedfarmtractorforsale 12 480 1.23 43 L-HF farmtractorstores 12 1890 0.05 52 L-HF farmagriculturetractorsforsale 13 10 2.71 44 L-HF farmusedutilitytractorssale 14 10 0.93 39 L-HF farmtractorusedfarm 15 0 0 44 L-HF farmdealertractor 15 10 0 50 L-HF farmagriculturedealers 16 10 1.16 60 L-HF farmusedfarmtractorsforsale 16 480 1.15 42 L-HF farmusedutilitytractor 17 240 0.37 39 L-HF farmusedtractorloadersforsale 17 60 0 40 L-HF farmfarmtractorsale 18 30 0.85 51 L-HF farmfarmtractorssale 19 30 0.38 49 L-HF farmtractorsforsales 19 22200 1.67 50 L-HF farmrenttractor 19 300 1.08 31 L-HF farmtractorused 20 210 1.01 32 L-HF farmtractorshops 2 90 0.14 49 Primary farmtractorssuppliers 3 10 2.35 57 Primary farmtractorsuppliers 5 10 0.84 61 Primary farmusedtractorssale 6 210 0.18 37 Primary farmsalestractors 8 30 0 42 Primary farmusedtractorsales 9 210 0.91 40 Primary farmfarmtractorsforsaleused 9 10 6.25 44 Primary farmfarmtractordealer 10 30 1.12 56 Primary farmcompacttractorsale 21 90 1.08 43 Primary farmfarmtractorstores 21 30 0.17 59 Primary farm

Page 6: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

loadertractorforsale 22 240 0.2 42 Primary farmtractorstore 22 1890 0.07 59 Primary farmusedcompacttractorloadersale 23 0 0 43 Primary farmtractorloadersforsale 25 390 0.58 44 Primary farmtractorloaderforsale 25 390 1.23 45 Primary farmsmalltractorswithloadersforsale 25 30 0 48 Primary farmfarmtractorused 25 10 0.77 49 Primary farmcompacttractorsused 25 30 1.27 40 Primary farmfarmtractorsforsale 26 1890 0.46 52 Primary farmusedcompacttractorswithloaderforsale 26 0 0 44 Primary farmtractorstorelocator 26 10 0.12 49 Primary farmfarmequipmenttractor 27 30 1.16 57 Primary farmfarmtractorforsale 27 1890 0.79 52 Primary farmcompactfarmtractorsforsale 27 30 1.27 48 Primary farmtractordealerships 28 210 1.54 43 Primary farmtractorforsales 28 22200 0.19 43 Primary farmusedcompactfarmtractors 28 0 0.92 43 Primary farmusedfarmequipmentdealer 29 60 0 40 Primary farmusedtractorsale 29 210 0.43 40 Primary farmusedtractorequipment 30 210 1.16 31 Primary farmusedtractorprices 30 300 0.36 43 Primary farmagriculturaltractorsforsale 30 30 8.63 39 Primary farmusedsmalltractorswithloaders 30 90 0 48 Primary farmtractorsales 31 1890 0.41 44 Primary farmnewfarmtractorprices 33 10 2.47 59 Primary farmfarmtractorsprices 33 30 0.93 61 Primary farmcompacttractordealers 33 30 1.57 46 Primary farmusedcompacttractor 33 1290 0.67 39 Primary farmusedcompacttractors 34 1290 0.59 36 Primary farmusedtractorswithloaders 34 90 0 47 Primary farmfarmtractorstore 34 30 0.24 66 Primary farmsaletractor 34 30 1.37 39 Primary farmtractorshop 35 90 0.18 52 Primary farmnewtractorsales 36 10 1.35 54 Primary farmusedtractorsforsale 36 5400 0.59 39 Primary farm

Page 7: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

usedtractorwithloader 37 90 0 44 Primary farmtractordealership 37 1590 0.71 36 Primary farmusedcompacttractorsforsale 38 990 0.97 42 Primary farmtractorsused 38 210 0.77 33 Primary farmbuytractorused 38 0 0 58 Primary farmusedtractorforsale 39 5400 0.6 42 Primary farmusedtractor 39 8100 0.5 43 Primary farmfarmtractorsused 40 20 0.36 45 Primary farmcompacttractorloadersforsale 40 30 0 45 Primary farmcompacttractorsales 40 90 2.91 49 Primary farmtractorsalesandparts 40 30 0.35 37 Primary farmcompacttractorswithloadersforsale 41 60 0 47 Primary farmtractorusedforsale 42 90 0.88 42 Primary farmtractorsforsale 43 22200 0.69 38 Primary farmtractorsdealers 44 1590 1.75 47 Primary farmusedtractorpricing 45 30 0.73 47 Primary farmfarmandtractorstore 46 150 0.03 67 Primary farmtractordealers 46 1590 1.2 49 Primary farmusedcompacttractorforsale 47 990 1.53 43 Primary farmusedsmalltractor 47 390 0.29 58 Primary farmfarmtractorsales 47 60 1.18 52 Primary farmthetractorstore 47 1290 0.07 60 Primary farmtractorforsale 49 22200 0.71 45 Primary farmusedfarmtractorprices 50 20 2.555 47 Primary farmequipmenttractorused >51 0 0 28 Primary farmfarmmachinerydealer >51 10 0 49 Primary farmutilitytractors >51 1290 0.6 37 Primary farmconstructionequipmenthire >51 10 0.1 44 Primary farmfarmmachineryforsale >51 210 0.11 45 Primary farmfarmequipmentsforsale >51 2880 0 41 Primary farmcompacttractorforsale >51 3600 0.49 40 Primary farmutilitytractorsforsale >51 570 0.94 35 Primary farmhireconstructionequipment >51 10 0 51 Primary farmusedfarmmachinery >51 120 1.06 52 Primary farmsmalltractorsales >51 30 2.25 50 Primary farmusedmachineryequipmentforsale >51 30 0 51 Primary farm

Page 8: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

tractorcompany >51 870 0.29 49 Primary farmtractorfinancing >51 480 4.77 30 Primary farmfarmequipmentdealers >51 150 1.17 39 Primary farmtractordealer >51 1590 0.23 40 Primary farmtractorvalue 23 1290 0.49 43 Secondary farmusedsubcompacttractorsforsale 24 90 0 37 Secondary farm4x4tractors 25 240 0.62 49 Secondary farmtractorforrent 26 300 0.51 33 Secondary farmsmalltractorrental 26 150 0 38 Secondary farmusedsubcompacttractorsforsale 27 150 0 36 Secondary farmfarmtractorrepair 28 45 0.27 47 Secondary farmtractorbuysell 29 10 3.25 52 Secondary farmfarmsaletractor 29 0 0 50 Secondary farmtractorinfo 31 210 1.59 61 Secondary farmfarmequipmentsell 32 0 0 45 Secondary farmroadtractorsforsale 32 210 0.45 51 Secondary farmfarmtractorequipment 33 30 0.86 58 Secondary farmequipmentfarmtractor 33 0 0 66 Secondary farmtractorssmall 33 10 1.97 50 Secondary farmusedsubcompacttractors 35 300 0 38 Secondary farmsubcompacttractorsforsaleused 35 30 0 36 Secondary farmtractorinformation 35 210 0.71 53 Secondary farmbuyusedtractors 37 120 0.24 55 Secondary farm4x4gardentractors 37 90 0 51 Secondary farmsmalltractors 37 4380 1 51 Secondary farmusedsubcompacttractor 38 300 0 40 Secondary farmusedfarmequipmentprices 40 40 2.06 42 Secondary farmusedtractorfinancing 40 120 0 32 Secondary farmtractorsell 40 10 0.05 45 Secondary farmtractorfarmequipment 41 30 0.88 56 Secondary farmtractorandfarm 43 30 0.03 66 Secondary farmfarmequipmenttractors 44 30 1.91 53 Secondary farmusedsubcompacttractors 44 90 0 38 Secondary farmtractorsrental 44 2880 0.47 30 Secondary farmsubcompacttractorforsale 45 120 0 36 Secondary farmtractorsnew 46 10 2.46 60 Secondary farm

Page 9: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

agriculturaldealers 46 10 1.05 50 Secondary farmusedfarmequipmentforsale 46 870 1.29 39 Secondary farmsmallusedtractors 46 90 0.02 52 Secondary farmtractormower 47 1290 0.9 61 Secondary farmnewfarmtractors 48 30 1.62 61 Secondary farmagriculturalequipmentforsale 49 30 0.53 41 Secondary farmagriculturalequipmentdealers 49 10 2.11 50 Secondary farmtractorsupplier 49 1830000 0.26 64 Secondary farmfarmandtractor >51 1590 0.02 58 Secondary farmrubbertractor >51 10 0.27 41 Secondary farmagrifabequipment >51 10 0.76 38 Secondary farmfarmequipmentrepair >51 90 0.29 46 Secondary farmequipmentrentalservice >51 300 1.91 52 Secondary farmfarmequipmentrentals >51 30 0.83 30 Secondary farmrentingequipment >51 14790 2.3 63 Secondary farmmachineryrental >51 150 0.49 38 Secondary farmrentmachinery >51 90 0.14 29 Secondary farmmachineryrentals >51 30 1.24 33 Secondary farmturfandfarmequipment >51 0 0 36 Secondary farmmachineryequipment >51 90 0.45 53 Secondary farmrentequipment >51 14790 1.54 57 Secondary farmfarmequipmentforsale >51 2880 0.81 41 Secondary farmrentfarmequipment >51 120 0.02 39 Secondary farmagricultureequipmentforsale >51 120 0.87 45 Secondary farmagmachinery >51 60 7.4 61 Secondary farmconstructionmachinerental >51 10 0.78 40 Secondary farmfarmequipmentsale >51 480 2.8 47 Secondary farmagriculturerental >51 0 0 58 Secondary farmconstructionequipmentforrent >51 0 0 18 Secondary farmconstructionmachineryrental >51 10 1 49 Secondary farmconstructionused >51 10 0 56 Secondary farmmachineryandtoolrental >51 20 0.1 45 Secondary farmcompacttractorprices >51 90 0.4 49 Secondary farmusedconstruction >51 30 0 50 Secondary farmcompactconstruction >51 10 0.1 42 Secondary farmagriculturalequipmentandmachinery >51 10 0 60 Secondary farmfarmequipmentmachinery >51 10 0.4 57 Secondary farm

Page 10: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

compacttractor >51 5400 0.8 48 Secondary farmcommercialequipmentrental >51 90 9.05 48 Secondary farmcompacttractors >51 5400 1.15 40 Secondary farmusedmachineryandequipment >51 10 3.29 55 Secondary farmcompactutilitytractor >51 720 0.77 38 Secondary farmtractorrepairservice >51 60 0 36 Secondary farmtractorsforrent >51 300 0.13 37 Secondary farmsubcompacttractorsused >51 0 0 36 Secondary farmsubcompacttractorprices >51 150 1.46 39 Secondary farmagriculturalmachineryparts >51 30 0 41 Secondary farmconstructionequipmentforhire >51 10 0 49 Secondary farmfarmrepair >51 10 0.1 46 Secondary farmmachineriesandequipment >51 0 0 61 Secondary farmforsalemachinery >51 10 0.1 47 Secondary farmusedequipmentmachinery >51 10 2.22 43 Secondary farmwhichcompacttractor >51 0 0 44 Secondary farmconstructionequipmentrent >51 1890 2.96 37 Secondary farmtractorcompact >51 10 0.92 45 Secondary farmfarmequipmentparts >51 120 0.14 36 Secondary farmlargestequipmentrentalcompanies >51 30 2.19 55 Secondary farmprecisionfarmmachinery >51 10 0.76 54 Secondary farmfarmequipmentpart >51 0 0.4 42 Secondary farmagriculturetechnology >51 1890 2.37 62 Secondary farmusedmachineryequipment >51 10 0.4 50 Secondary farmcompacttractorequipment >51 30 1.38 48 Secondary farmservicetractor >51 10 0 39 Secondary farmAgricultureEquipment >51 1290 0.03 58 Secondary farmcompactconstructionequipment >51 30 4.2 44 Secondary farmtractormachinery >51 10 0.92 53 Secondary farmusedequipmentsale >51 240 5.2 45 Secondary farmutilitytractor >51 1290 1.19 40 Secondary farmtractorsandmore >51 10 3.84 52 Secondary farmnewtractor >51 300 0.3 54 Secondary farmnewtractors >51 300 0.73 51 Secondary farmusedtractordealer >51 150 1.16 40 Secondary farm

Page 11: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

usedequipmentdealers >51 150 0.94 53 Secondary farmfarmersequipment >51 570 0 51 Secondary farmfarmequipmentguide >51 30 0.56 54 Secondary farmequipmentdealers >51 210 0.49 45 Secondary farmusedequipmentdealer >51 150 1.2 54 Secondary farmjohndeerepartsonline 11 20 0.7 39 L-HF johndeerejohndeeretractordealerships 12 30 2.08 45 L-HF johndeerejohndeeretractorstore 12 90 1.32 37 L-HF johndeerejohndeeredealer 13 18090 0.41 48 L-HF johndeerejohndeerepartslookup 13 120 0.74 28 L-HF johndeerejohndeereoemparts 13 90 0.54 35 L-HF johndeeresalesjohndeere 13 10 0 56 L-HF johndeereusedjohndeeregardentractorsforsale 14 90 0.88 38 L-HF johndeeredealersjohndeere 15 10 0.63 51 L-HF johndeereoemjohndeereparts 15 30 0.15 38 L-HF johndeereusedjohndeeretractors 15 1890 0.46 38 L-HF johndeerejohndeerelawnmowerforsale 15 720 1.14 35 L-HF johndeerejohndeerelawntractorforsale 15 570 1.04 43 L-HF johndeerejohndeeremowersdealers 15 150 0.41 43 L-HF johndeerelawnmowerdeere 15 10 0 50 L-HF johndeerejohndeereforsale 16 720 1.53 45 L-HF johndeerefarmequipmentjohndeere 16 10 0.35 56 L-HF johndeerejohndeeregardentractorforsale 17 300 0.97 43 L-HF johndeerejohndeere610chiselplow 17 0 0 33 L-HF johndeerejohndeeretractornew 18 10 0.24 52 L-HF johndeereusedjohndeerefarmtractorsforsale 18 10 1.2 38 L-HF johndeerejohndeeretractorsusa 18 10 0 60 L-HF johndeeretractorpartsforjohndeere 18 10 1.16 32 L-HF johndeerejohndeeregardentractorsforsale 18 300 0.34 45 L-HF johndeerejohndeerelawnmowerpartsonline 18 30 0.83 39 L-HF johndeerejohndeerecompacttractorsused 18 20 1.04 36 L-HF johndeere

Page 12: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeerelawnmowersforsale 18 720 0.75 36 L-HF johndeerejohndeerelawntractors 18 14790 0.12 49 L-HF johndeerejohndeerelawnmowers 18 18090 0.29 50 L-HF johndeeredeereridinglawnmowers 18 10 0.86 53 L-HF johndeerejohndeerelawnequipment 18 150 0.03 47 L-HF johndeerejohndeere1996 18 10 0 35 L-HF johndeereusedjohndeertractors 19 30 0.34 38 L-HF johndeerejddealers 19 150 0.51 48 L-HF johndeerejohndeerelocations 19 990 0.17 48 L-HF johndeeredeeretractor 19 480 0.2 62 L-HF johndeerejohndeerekubota 19 10 0.03 48 L-HF johndeerejohndeerecompactutilitytractorsforsale 19 90 2.04 32 L-HF johndeerejohndeereonline 19 150 0.74 41 L-HF johndeerejohndeereaparts 19 120 0.28 37 L-HF johndeerepartsforjohndeeretractor 19 90 0.63 34 L-HF johndeerejohndeeretractormodels 19 390 0.62 46 L-HF johndeerejohndeerestorelocator 19 240 0.04 46 L-HF johndeerejohndeere9560ttractor 19 0 0 42 L-HF johndeerelawnmowersjohndeere 19 300 0.99 51 L-HF johndeerejohndeere3032e 19 1890 0.28 34 L-HF johndeerejohndeereridinglawnmower 19 2880 0.54 49 L-HF johndeereusedjohndeeretractorsforsale 20 870 0.74 40 L-HF johndeereusedjohndeeretractor 20 1890 1.15 42 L-HF johndeerejohndeeretractorforsale 20 2400 0.67 40 L-HF johndeerejohndeeredealers 20 18090 0.58 40 L-HF johndeerejohndeerelocation 20 90 0.05 47 L-HF johndeerejohndeerelawntractorsforsale 20 570 1.18 40 L-HF johndeerejohndeerex300forsale 20 300 0.28 40 L-HF johndeerejohndeerelawntractorsale 20 390 0.57 41 L-HF johndeerejohndeerelawntractorsales 20 390 1.09 53 L-HF johndeerejohndeeredealership 20 18090 0.18 39 L-HF johndeerejohndeerelawnmowers 20 390 0.92 52 L-HF johndeerelawnmowerjohndeere 20 390 1.4 48 L-HF johndeerejohndeereridinglawnmowers 20 3600 0.65 49 L-HF johndeere

Page 13: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeeredealerswashingtonstate 1 30 0.77 58 Primary johndeerejohndeeresales 7 720 7.93 54 Primary johndeerejohndeeremowerdealers 7 150 0.14 41 Primary johndeeretractorjohn 9 10 1.19 53 Primary johndeerenewjohndeeretractorsforsale 9 90 0.03 32 Primary johndeeredeerejohntractorused 9 0 0 53 Primary johndeeresalejohndeere 9 10 0.22 42 Primary johndeerejohndeerelawnmower 10 18090 0.59 50 Primary johndeerejohndeereservice 10 870 0.26 45 Primary johndeerejohndeeremowersforsale 21 870 0.57 43 Primary johndeerejohndeeretractorsforsaleused 22 30 1.09 40 Primary johndeerejohndeeresale 22 720 0.22 46 Primary johndeerejohndeeredealerships 22 720 0.13 47 Primary johndeerejohndeereusedmowers 23 90 1.38 38 Primary johndeerejohndeerepartsdealer 23 570 0.28 47 Primary johndeerejohndeeretractorprices 23 870 0.21 45 Primary johndeerejdtractorparts 23 2400 0.59 33 Primary johndeerejohndeerelawnmowerssale 23 150 1.18 41 Primary johndeereusedjohndeeregardentractors 24 210 0.86 37 Primary johndeerejohndeeregardentractorssale 24 60 1.16 48 Primary johndeereusedjohndeere 25 480 0.43 40 Primary johndeereusedjohndeerelawntractorsforsale 25 150 0.92 40 Primary johndeerejohndeeremowerpartsonline 25 30 0.68 39 Primary johndeerejohndeeretractordealers 25 480 0.94 54 Primary johndeerejohndeerelawnandgardentractorsforsale 25 20 0.74 52 Primary johndeerejohndeereusedlawnmowers 26 60 0.42 37 Primary johndeereusedjohndeereridingmowers 26 300 0.55 36 Primary johndeereusedjohndeerelawntractors 26 990 0.49 39 Primary johndeerejohndeeregardentractorsused 26 10 0.87 46 Primary johndeerejohndeerelawntractorpartsonline 26 20 0.7 37 Primary johndeerejohndeerelawnmowerparts 26 2880 0.39 43 Primary johndeere

Page 14: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

usedjohndeerelawntractor 26 990 0.25 36 Primary johndeerejohndeeretractorsales 26 300 1.42 59 Primary johndeereusedjdtractorsforsale 27 10 0.37 39 Primary johndeerebuyjohndeeretractor 27 60 0 64 Primary johndeereusedjohndeerelawnmower 27 480 0.21 34 Primary johndeerejohndeeretractorsforsale 27 4380 1 38 Primary johndeeredeeredealer 27 210 1.18 44 Primary johndeerejohndeeretractorfinance 27 60 0 30 Primary johndeereusedjdtractors 28 60 0.72 41 Primary johndeerejohndeereagparts 28 60 0 39 Primary johndeerejohndeerepartsmower 28 10 0.8 36 Primary johndeerejohndeeretractorfinancing 28 60 0 28 Primary johndeerejdtractorsforsale 29 2400 0.36 41 Primary johndeereusedjohndeeremower 29 990 0.4 37 Primary johndeerejohndeeremowerprices 29 300 0.54 56 Primary johndeeredealerjohndeere 29 10 0.86 51 Primary johndeerejohndeerestorelocations 30 150 0.02 40 Primary johndeerejohndeerepartslookuponline 30 30 0.32 32 Primary johndeerejohndeeretractordealer 30 480 0.57 47 Primary johndeerejohndeeremowersused 31 30 0.77 39 Primary johndeereusedjohndeerelawnandgardentractors 31 10 0.39 42 Primary johndeereusedjohndeerefarmequipment 32 10 0.96 41 Primary johndeereusedjohndeerepartsforsale 32 30 1.28 37 Primary johndeerejohndeereusedgardentractors 32 30 0.93 46 Primary johndeerejohndeerestore 32 2400 0.2 46 Primary johndeereusedjohndeereridingmowerparts 33 90 0.32 42 Primary johndeerejohndeeredealershiplocator 33 150 0.42 52 Primary johndeerepartsforjohndeerelawnmower 33 90 1.39 42 Primary johndeerejohndeerepartslawnmower 33 40 0.04 38 Primary johndeerejohndeeregardentractorsparts 33 20 18.07 41 Primary johndeerejohndeereforsaleused 34 10 0 44 Primary johndeerepartsforajohndeerelawnmower 35 30 0 38 Primary johndeere

Page 15: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeeremowerforsale 35 870 0.3 37 Primary johndeereusedjohndeeregardentractor 36 210 0.45 39 Primary johndeerelargestjohndeeredealer 36 90 2.26 53 Primary johndeerejohndeerelawnmowerpart 37 30 0.26 46 Primary johndeerejohndeeretractorpartsforsale 37 30 1.61 40 Primary johndeerejohndeereridingmowersused 38 60 1.27 38 Primary johndeerejdlawnmowerparts 38 30 0.48 45 Primary johndeerejohndeere610chiselplowsale 38 0 0 34 Primary johndeereusedjohndeerelawntractorparts 39 90 0.53 41 Primary johndeerejohndeereridingmowerparts 39 870 0.76 41 Primary johndeerejohndeeremodelaforsale 40 150 0.39 45 Primary johndeerejohndeeredealerlocations 40 120 0.19 50 Primary johndeereusedjohndeerelawngardentractors 40 30 0.47 41 Primary johndeereusedjohndeereequipment 40 90 0.47 32 Primary johndeerejohndeerelawnmowerdealers 40 210 1.29 46 Primary johndeerejohndeerelawnmowersales 40 150 0.57 50 Primary johndeereusedjohndeereparts 41 720 0.8 38 Primary johndeereusedjohndeeremowersforsale 41 150 0.15 32 Primary johndeereusedjohndeeregatorforsale 41 720 0.18 44 Primary johndeereusedjohndeerecompacttractorsforsale 41 240 0.34 41 Primary johndeerejohndeere425parts 41 390 0.55 39 Primary johndeerejohndeeredistributors 42 150 0.35 51 Primary johndeerejohndeerelawnmowersused 42 30 0.27 37 Primary johndeeresecondhandjohndeeretractors 42 10 0 41 Primary johndeerelawnmowerpartsjohndeere 42 30 0.08 42 Primary johndeerelargestjohndeeredealership 42 90 3.54 49 Primary johndeerejohndeerelawntractorsparts 42 1590 0.52 43 Primary johndeereusedjohndeerelawnmowersforsale 43 150 0.66 36 Primary johndeerejohndeereloaderforsale 43 210 0.59 42 Primary johndeerejohndeerepartsstore 43 570 0.66 41 Primary johndeere

Page 16: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeerepartsforsale 43 30 0.75 41 Primary johndeerejohndeeredealersusa 44 10 0.21 62 Primary johndeere610johndeerechiselplowsale 44 0 0 31 Primary johndeereusedjohndeerelawnmowerparts 45 210 0.14 40 Primary johndeerejohndeereused 46 90 0.73 39 Primary johndeeredeerejohnpart 46 0 0 60 Primary johndeereusedjohndeeremowerparts 47 150 0.31 40 Primary johndeereusedlawnmowerpartsjohndeere 47 10 0 42 Primary johndeerejohndeerelawnparts 47 20 0.39 39 Primary johndeereusedjohndeerecompacttractor 48 210 0.68 43 Primary johndeerejohndeerelawnmowerpartsused 48 10 0.78 38 Primary johndeerejohndeerelawnandgardenparts 48 10 0.51 46 Primary johndeereuseddeerejohnlawntractor 49 0 0 54 Primary johndeerejohndeerestores 49 2400 0.02 52 Primary johndeerejohndeereusedlawn 49 0 0 34 Primary johndeerejohndeerezeroturnmowersforsale 49 480 0.2 35 Primary johndeeredeeredealers 49 210 0.07 52 Primary johndeeredeereusedequipment 50 20 0.38 30 Primary johndeerejohndeere318tractorforsale 51 20 1.23 47 Primary johndeerejohndeere455forsale >51 480 0.26 40 Primary johndeerejohndeere1890forsale >51 0 0 32 Primary johndeerejohndeere635fforsale >51 0 0 34 Primary johndeerejohndeeregatorsforsale >51 870 0.65 39 Primary johndeerejohndeerelawnmowersdealers >51 210 0.33 45 Primary johndeerejohndeere855forsale >51 300 0.24 48 Primary johndeerejohndeere2305forsale >51 480 0.46 41 Primary johndeerejohndeereexcavatorsforsale >51 390 0.46 38 Primary johndeerejohndeerex500forsale >51 240 0.3 32 Primary johndeerejohndeerecompacttractorsforsale >51 480 0.5 37 Primary johndeerejohndeeregatorforsale >51 4380 0.46 38 Primary johndeerejohndeereusedtractorssale >51 10 0 46 Primary johndeere

Page 17: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeerepartsdealers >51 570 0.43 49 Primary johndeeredeereused 21 10 0.75 37 Secondary johndeerejohndeerespecials 21 300 0.12 32 Secondary johndeerejdtractors 21 22200 1.42 53 Secondary johndeerejohndeeretractors 21 40500 0.63 59 Secondary johndeerejohndeere3038e 21 1890 0.19 27 Secondary johndeerejohndeeretractor 22 22200 0.05 63 Secondary johndeerefarmtractorsjohndeere 23 10 0.84 59 Secondary johndeeredeereridinglawnmower 23 16 0.91 52 Secondary johndeerejohndeeretractorfarm 24 10 0 63 Secondary johndeeresearchjohndeere 24 20 0.31 57 Secondary johndeerejohndeeremowers 24 27090 0.49 55 Secondary johndeerejohndeerdealer 25 480 0.03 54 Secondary johndeerejohndeerenewtractors 25 90 0.28 48 Secondary johndeereusedjohndeereridingmower 25 90 1.19 38 Secondary johndeerejohndeeretractormowers 25 390 6.69 53 Secondary johndeerelawntractorsjohndeere 25 90 0.73 51 Secondary johndeerejohndeereridinglawntractors 25 30 1.26 48 Secondary johndeeretractorjohndeere 26 1290 0.54 65 Secondary johndeerejdparts 26 8100 0.39 32 Secondary johndeerejohndeereridingtractor 26 210 0.52 49 Secondary johndeeredeere6x4 26 0 0 38 Secondary johndeeredeeretractors 27 480 1.01 55 Secondary johndeerejohndeerelawntractordealers 27 210 0.73 46 Secondary johndeerejohndeeretractorscom 27 20 2.53 61 Secondary johndeerejohndeere7820 27 150 0.02 44 Secondary johndeerejohndeere8420 27 240 0.05 44 Secondary johndeere4830johndeere 27 0 0 29 Secondary johndeerejohndeeretractors 28 90 0.06 58 Secondary johndeerejohndeereservicecenterlocations 28 30 0.63 50 Secondary johndeerejohndeeremowertractor 28 210 0.25 48 Secondary johndeeremowersjohndeere 28 30 0.88 54 Secondary johndeerejd610chiselplowsale 28 0 0 34 Secondary johndeerejohndeere9620 28 120 1.02 52 Secondary johndeeredeerefarmequipment 29 10 0.46 59 Secondary johndeerejohndeereatractor 29 120 1.47 47 Secondary johndeerejohndeererepair 29 570 0.16 51 Secondary johndeere

Page 18: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

deererepair 29 0 0.2 55 Secondary johndeerejohntractors 29 30 0.38 60 Secondary johndeerejohndeeresmalltractors 29 870 0.77 45 Secondary johndeerejd610chiselplow 29 0 0 33 Secondary johndeere7920johndeere 31 30 0.1 49 Secondary johndeerejohndeere7920 31 90 0.87 51 Secondary johndeerejddeere 32 20 0.91 71 Secondary johndeerejohndeere4600 32 570 0.43 38 Secondary johndeerejohndeererippers 32 90 0.25 34 Secondary johndeere4430johndeereparts 32 60 0 28 Secondary johndeere6x4johndeeregator 32 30 0.63 42 Secondary johndeerejohndeerepartsandservice 33 30 0.74 45 Secondary johndeeretractordeere 33 10 4.04 61 Secondary johndeerejohnfarmtractor 33 0 0 55 Secondary johndeerejdstoreequipment 34 10 0.02 50 Secondary johndeerejohndeeretractorsnew 34 20 0.32 54 Secondary johndeerejohndeeremowersparts 34 4380 0.42 42 Secondary johndeeretractorsdeere 34 10 0 56 Secondary johndeereajohndeeretractor 34 30 0.68 55 Secondary johndeerejohndeerestock 34 8100 0.02 60 Secondary johndeerejohndeere4430 34 1890 0.04 52 Secondary johndeerejohndeerelawntractorprices 35 210 0.74 53 Secondary johndeerejohndeerelawntractor 35 14790 0.56 48 Secondary johndeerejohndeerex304 35 870 0.21 41 Secondary johndeerejohndeeresuppliers 36 90 0.8 46 Secondary johndeerejohndeerenewtractor 36 90 0.51 56 Secondary johndeerejohndeeretractorbackhoe 36 90 0.14 47 Secondary johndeerejohndeere5500 36 210 1.27 40 Secondary johndeere1998johndeere 36 10 0 36 Secondary johndeerejohndeere6x4 36 30 0.5 42 Secondary johndeeretractorsjohndeere 37 120 0.03 60 Secondary johndeerejd9560t 37 0 0 41 Secondary johndeere4430johndeere 37 870 0.66 52 Secondary johndeerejohntractor 38 30 0.625 61 Secondary johndeerejohndeeretractorequipment 38 30 0.75 54 Secondary johndeerejdlawntractors 38 210 0.25 54 Secondary johndeerejohndeerefarmequipment 39 260 0.16 51 Secondary johndeerejohndeerefarmmachinery 39 10 0.27 61 Secondary johndeere

Page 19: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

newjohndeeretractor 39 720 0.93 48 Secondary johndeerekubotajohndeere 39 10 0.32 47 Secondary johndeeredeeremowers 39 210 0.27 49 Secondary johndeere8520johndeere 39 90 1 41 Secondary johndeeredeerelawnmower 41 120 1.32 53 Secondary johndeere2011johndeerelawntractors 42 28 0 49 Secondary johndeeredeerejohntractor 42 10 0 71 Secondary johndeerejohndeerecompacttractormodels 42 30 1.68 42 Secondary johndeerejohndeerelawntractorpartsmanual 42 30 0.65 42 Secondary johndeerejohngardentractor 42 0 0 55 Secondary johndeerejohndeere4430parts 43 120 0.12 32 Secondary johndeereltjohndeere 44 10 0.31 52 Secondary johndeerecompactjohndeeretractors >51 90 4.53 36 Secondary johndeerejohndeermowers 45 30 1.15 48 Secondary johndeerelawnjohndeere 45 10 0.43 53 Secondary johndeereusajohndeere 46 10 0 69 Secondary johndeerejdtractor 46 27090 1.64 50 Secondary johndeerejohndeereagriculturalequipment 46 10 0.98 47 Secondary johndeeredeerelawntractors 46 90 0.76 49 Secondary johndeerejohndeerefarmimplements 46 30 3.1 53 Secondary johndeerejohndeere100 47 240 0.03 41 Secondary johndeeredeereus 50 10 0 68 Secondary johndeeredeeretractorprice 50 0 0 55 Secondary johndeerejohndeere340 50 30 0.34 44 Secondary johndeerejdpowerequipment >51 480 0.92 55 Secondary johndeerejohndeeremachinery >51 60 0.47 54 Secondary johndeerejohndeererentalequipment >51 30 3.99 29 Secondary johndeerejdequipmentfinder >51 0 0.23 40 Secondary johndeerejohndeeregatorutilityvehicle >51 60 0.57 40 Secondary johndeerenewjohndeerecompacttractors >51 30 0.24 34 Secondary johndeerejohndeerefarmtractors >51 570 1.33 53 Secondary johndeerejohndeeregatorutilityvehicles >51 60 0.36 42 Secondary johndeeredeereconstructionequipment >51 30 1.79 53 Secondary johndeerejohndeeredb44 >51 0 0 28 Secondary johndeere

Page 20: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeerefarming >51 150 0.33 53 Secondary johndeerecompacttractorsjohndeere >51 30 1.91 39 Secondary johndeerejohndeereconstruction >51 990 2.98 53 Secondary johndeerejohndeereheavyequipment >51 240 1.02 54 Secondary johndeerejohndeere2320forsale >51 240 0.2 42 Secondary johndeerejohndeereconstructionequipment >51 300 1.7 51 Secondary johndeerejohndeereindustrialequipment >51 20 0.56 58 Secondary johndeerejohndeere370flailmower >51 30 1.37 24 Secondary johndeerejohndeereturfequipment >51 30 0.02 36 Secondary johndeerejohndeereutilityvehicle >51 480 0.02 37 Secondary johndeerejohndeereheavy >51 10 0 55 Secondary johndeereusedjohndeere635f >51 0 0 30 Secondary johndeerejohndeererental >51 390 0 26 Secondary johndeereusedjohndeereconstructionequipment >51 10 0.44 46 Secondary johndeeredeereheavyequipment >51 10 1.5 55 Secondary johndeeredeereprecision >51 0 0 45 Secondary johndeeredeereutilityvehicle >51 0 0 40 Secondary johndeerejohndeerecompacttractor >51 4380 0.14 42 Secondary johndeerejohndeere635f >51 0 0 37 Secondary johndeeredeereconstruction >51 240 0.03 56 Secondary johndeerejohndeereturf >51 90 0.87 52 Secondary johndeereusedjohndeerefarmtractors >51 10 0.29 41 Secondary johndeerejohndeere4120 >51 480 0.42 38 Secondary johndeerejohndeere9630t >51 0 0 38 Secondary johndeerejohndeerewebsites >51 480 0.84 52 Secondary johndeerejohndeere9300 >51 90 1.11 40 Secondary johndeeredeerecompacttractor >51 30 1.15 44 Secondary johndeerejohndeereprecision >51 30 0.39 46 Secondary johndeerejohndeere855 >51 1290 0.41 41 Secondary johndeerejohndeere2720 >51 570 0.06 37 Secondary johndeereprecisionjohndeere >51 10 0.48 46 Secondary johndeerejohndeere5083e >51 240 0.02 41 Secondary johndeerejohndeere2305 >51 2400 0.44 41 Secondary johndeerejohndeererentals >51 390 0 26 Secondary johndeerejohndeeregatoratv >51 30 0.53 48 Secondary johndeerejohndeerecompacttractors >51 4380 0.94 37 Secondary johndeere

Page 21: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

johndeere390flailmower >51 30 0.53 27 Secondary johndeerejddealerlocator >51 30 2.38 52 Secondary johndeerejohndeere4400 >51 720 0.05 38 Secondary johndeerejohndeereminitractors >51 390 0.22 40 Secondary johndeereusedjohndeere4940 >51 0 0 31 Secondary johndeerejohndeereequip >51 1290 0.68 52 Secondary johndeerejohndeere648 >51 30 0.14 36 Secondary johndeerejohndeereutilityvehicles >51 480 0.15 37 Secondary johndeerejohndeeregators >51 1590 0.31 48 Secondary johndeerejohndeere3320 >51 1290 0.58 40 Secondary johndeeredeere4400 >51 30 0.02 40 Secondary johndeerenewjohndeeregator >51 150 0.3 37 Secondary johndeerejohndeerezeroturn >51 8100 0.22 38 Secondary johndeerejohndeerex324 >51 480 0.1 31 Secondary johndeerejohndeerela135 >51 480 0.37 43 Secondary johndeerela135johndeere >51 90 0.31 43 Secondary johndeerejohndeeref935 >51 480 0.07 41 Secondary johndeerejohndeere630 >51 480 1.07 40 Secondary johndeere4455johndeere >51 300 0.75 40 Secondary johndeerejohndeere4455 >51 570 0.24 36 Secondary johndeerejohndeere4720 >51 870 0.55 42 Secondary johndeerestihlused 25 10 0.06 41 Primary stihlstihldistributorsusa 32 10 0.83 45 Primary stihlstihlshoplocations 46 0 0 32 Primary stihlstihl260proprice >51 30 0 40 Primary stihlstihlfs90forsale >51 90 0 32 Primary stihlstihlms391forsale >51 90 0 24 Primary stihlstihlms251forsale >51 90 0 31 Primary stihlstihlfs45price >51 210 0 40 Primary stihlstihlfs130forsale >51 90 0 25 Primary stihlstihl362forsale >51 90 0 27 Primary stihlstihlms362forsale >51 120 0 25 Primary stihlstihlms261forsale >51 90 0 25 Primary stihlstihl261forsale >51 30 0 29 Primary stihlstihl170forsale >51 60 0 37 Primary stihlstihl170chainsawprice >51 90 0 40 Primary stihlnewstihlchainsawforsale >51 90 0 49 Primary stihlstihl250forsale >51 0 0 36 Primary stihl

Page 22: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

stihlchainsawspricesusa >51 0 0 50 Primary stihlstihlchainsawpricessale >51 300 0 44 Primary stihlstihlbackpackblowersforsale >51 390 0 35 Primary stihlusedstihlequipment >51 30 0.14 34 Primary stihlstihl291forsale >51 30 0 29 Primary stihlstihlms391price >51 210 0 23 Primary stihlstihlms260 >51 210 0.16 39 Secondary stihlstihlvshusqvarna >51 720 2.07 41 Secondary stihlstihlbr420backpackblower >51 30 0 38 Secondary stihlhusqvarnavsstihl >51 720 0.06 45 Secondary stihlstihlminicultivator >51 30 0.67 24 Secondary stihlsthilms170 >51 30 0 31 Secondary stihlfs90rstihl >51 150 0 38 Secondary stihlstihlkm110 >51 90 0.1 26 Secondary stihlfs90stihl >51 300 1.72 29 Secondary stihlstihlmsa160 >51 30 0 25 Secondary stihlstihlms170chainsawprice >51 30 0 36 Secondary stihlstihlfs90r >51 3600 0.24 41 Secondary stihlstihlms170 >51 1290 0.27 32 Secondary stihlstihlfs90rtrimmer >51 30 0 38 Secondary stihlstihlfs90rreviews >51 10 0.15 38 Secondary stihlms290stihlfarmboss >51 60 0.39 34 Secondary stihlstihlms180c >51 150 0.03 30 Secondary stihlms170stihl >51 390 0.47 33 Secondary stihlstihlyardboss >51 720 0.36 30 Secondary stihlstihlfs90 >51 870 0 35 Secondary stihlstihlfs90 >51 990 0.17 31 Secondary stihlstihlms180 >51 570 0.03 33 Secondary stihlms250stihl >51 480 0.18 33 Secondary stihlstihltrimmerfs45 >51 0 0 42 Secondary stihlstihlhatchet >51 150 0.5 34 Secondary stihlstihl230 >51 30 0.04 45 Secondary stihlstihlms170chainsawprice >51 60 0 39 Secondary stihlstihl211 >51 120 0 38 Secondary stihlms180stihl >51 90 0 43 Secondary stihlstihlfs45 >51 1590 0.47 47 Secondary stihlms211stihl >51 60 0 27 Secondary stihlstihlms250 >51 6600 0.1 37 Secondary stihl

Page 23: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

stihlfs70 >51 390 0.03 31 Secondary stihlstihltrimmerfs90 >51 30 0 36 Secondary stihlstihlms211 >51 720 0 30 Secondary stihlstihlfs110 >51 480 0.03 32 Secondary stihlstihlms461 >51 990 0 23 Secondary stihlstihl200 >51 60 0.11 40 Secondary stihlstihlms251 >51 1590 0 34 Secondary stihlms290stihl >51 240 0.04 43 Secondary stihlstihl251c >51 210 0 30 Secondary stihlstihlfs50 >51 90 0.02 23 Secondary stihlstihlts410 >51 30 0.25 36 Secondary stihlstihlonsale >51 30 0.79 35 Secondary stihlstihlms150 >51 210 0 21 Secondary stihlstihlbg86 >51 1290 0 26 Secondary stihlstihlfs45trimmer >51 90 0.23 39 Secondary stihlstihlusapromotions >51 10 0 45 Secondary stihlstihlms170chainsaw >51 240 0 39 Secondary stihlstihlpowerpruners >51 120 0.79 32 Secondary stihlstihlms250bar >51 30 0 39 Secondary stihlstihlms171 >51 300 0 30 Secondary stihlstihlspecials >51 60 0 21 Secondary stihlstihlms171 >51 390 0.02 35 Secondary stihlstihl171 >51 150 0.12 34 Secondary stihl

hondatractors 20 570 1.16 50

Low-HangningFruit honda

hondatractordealers 27 30 0 52 Primary hondahondatractorforsale 34 90 0 43 Primary hondahondatractorparts 36 60 0.85 40 Primary hondahondalawntractordealers 50 10 3.18 50 Primary hondahondaeu2000iforsale >51 240 0.5 37 Primary hondahondagx390price >51 30 0.8 44 Primary hondahondagx200engineforsale >51 10 0.02 44 Primary hondahondatractorsforsale >51 90 0 40 Primary hondahondageneratorsdealers >51 2880 1.02 52 Primary hondahondapowerequipmentfinancing >51 30 0 23 Primary hondahondagardenequipmentdealers >51 0 0 45 Primary honda

Page 24: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

hondalawnmowerdealers >51 150 2.66 53 Primary hondahondamowersdealers >51 870 0.65 48 Primary hondahondaoutdoorpowerequipmentdealer >51 30 0 50 Primary hondahondalawnmowerdealers >51 1590 1.51 45 Primary hondahondasmallenginedealer >51 240 0 45 Primary hondahondamowerdealers >51 870 0.38 51 Primary hondausedhondalawnmowerparts >51 0 0 52 Primary hondahondalawnmowerrepairparts >51 30 0.95 47 Primary hondahondalawnmowersforsale >51 480 0 39 Primary hondahondalawnmowersale >51 720 0 41 Primary hondareplacementpartshondagenerators >51 0 0 54 Primary hondahondalawnmowersdealers >51 20 0.45 50 Primary hondahondaridinglawnmowersforsale >51 120 0 51 Primary hondahondalawntractorsparts >51 0 0 47 Primary hondahondasmallenginepartsdealer >51 90 1 50 Primary hondahondadealerseattle >51 870 1.28 71 Primary hondahondapowerparts >51 10 0.37 37 Primary hondahondageneratordealersnearme >51 240 0 49 Primary hondawhosellshondalawnmowers >51 90 0 53 Primary hondahondalawnmowersparts >51 10 0.21 47 Primary hondahondaequipmentparts >51 30 0.6 35 Primary hondahondaridinglawnmowerparts >51 30 1.13 47 Primary hondahondamowersparts >51 2880 0.89 45 Primary hondausedhondasnowblowerparts >51 0 0 42 Primary hondahondalawntractorparts >51 60 0.6 45 Primary hondahondageneratorreplacementparts >51 30 0.73 50 Primary hondahondasmallenginedealers >51 240 0.4 43 Primary hondahondageneratorsparts >51 1890 1.05 45 Primary hondahondatractor 29 570 0.32 52 Secondary hondahondatractormower 42 10 0.61 51 Secondary hondahondahrx217k2hxa >51 10 1.16 28 Secondary hondahondagc160 >51 390 0.23 39 Secondary honda

Page 25: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

hondagx270 >51 1290 0.66 42 Secondary hondahondahillsborooregon >51 20 1.97 61 Secondary hondahondacompacttractors >51 30 0 48 Secondary hondahondalawnmowerrepairshops >51 90 0.33 50 Secondary hondahondalawnmowerservice >51 300 1.11 54 Secondary hondahondaequipment >51 300 0.65 39 Secondary hondaauthorizedhondalawnmowerrepair >51 30 0 50 Secondary hondahondatractormowers >51 0 0 52 Secondary hondawhosellshondagenerators >51 90 0.91 45 Secondary hondahondapowerequipment >51 5400 0.25 44 Secondary hondahondageneratorservicecenter >51 60 0 45 Secondary hondahondalawnmowerrepair >51 990 0.81 52 Secondary hondahondapowertools >51 90 3.74 48 Secondary hondahondamowerservice >51 90 0 57 Secondary hondahondatractorlawnmower >51 10 0.04 57 Secondary hondahondageneratorservice >51 150 1.03 44 Secondary hondahondalawntractors >51 480 0.2 50 Secondary hondahondalawnmowersrepair >51 990 0.39 55 Secondary hondawahonda >51 10 0 61 Secondary hondahondamowerrepairs >51 240 0 52 Secondary hondahondasmallenginerepairshops >51 30 0 47 Secondary hondahondageneratorsrepair >51 390 0.57 48 Secondary hondahondachipper >51 30 1.32 36 Secondary hondahondalawnmowersservice >51 300 0.52 54 Secondary hondahondarental >51 120 1.6 44 Secondary hondaamericanhondapowerequipment >51 20 0.83 56 Secondary hondahondarentals >51 60 0 37 Secondary hondahondaridinglawnmower >51 30 0 59 Secondary hondahondamowerrepair >51 240 0.02 57 Secondary hondamasseyfergusonstock 11 60 0 34 L-HF o.brandsyanmartractorsale 25 10 1.5 45 Primary o.brandsyanmartractorforsale 27 870 0.37 42 Primary o.brandsyanmartractorsdealers 30 390 0 45 Primary o.brandsyanmartractordealer 32 390 0 46 Primary o.brands

Page 26: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

yanmartractorused 37 10 0 44 Primary o.brandsusedyanmartractors 38 150 0.44 43 Primary o.brandscaseusedtractors 38 10 0.68 35 Primary o.brandsusedyanmartractor 41 150 0.9 45 Primary o.brandskuhnrakeparts 42 0 0 24 Primary o.brandsyanmartractorsforsale 43 870 0.3 40 Primary o.brandsusedbcstillerforsale 44 60 0.34 37 Primary o.brandsyanmartractordealers 45 390 0.07 41 Primary o.brandsusedbcstractor 47 90 4.91 44 Primary o.brandsyanmarfinancing 48 0 0 19 Primary o.brandsbillygoatbrushcutterforsale >51 90 0.31 35 Primary o.brandsbillygoatvacuumsale >51 0 0 40 Primary o.brandsbillygoatbrushcutterparts >51 30 0.49 34 Primary o.brandsyanmartractorpart >51 10 3.2 33 Primary o.brandsyanmartractorrepair 23 0 0 45 Secondary o.brandshydraulicbushhog 23 30 0.05 33 Secondary o.brandsbushhogloaders 30 480 0.88 35 Secondary o.brandsmasseyferguson35 32 1590 0.28 52 Secondary o.brandsoffsetdischarrow 32 60 0.68 32 Secondary o.brandsbushhogloader 33 30 0.86 33 Secondary o.brandsbushhogloader 33 480 0.03 31 Secondary o.brandskuhnrotaryrake 34 0 0 31 Secondary o.brandsusedhogequipment 37 120 0.92 39 Secondary o.brandsyanmarfarmtractor 40 10 0.84 49 Secondary o.brandspushbushhog 40 60 0.24 37 Secondary o.brandskuhnrakes 41 0 0 25 Secondary o.brandsnewyanmartractors 49 30 0 31 Secondary o.brandsbillygoatdethatcher 49 90 0 29 Secondary o.brandsharrowdrag >51 480 0.68 43 Secondary o.brandsgatorvehicle >51 1290 0.03 44 Secondary o.brandsgatorutilityvehicles >51 300 0.6 28 Secondary o.brandsutilityvehiclegator >51 10 2.07 39 Secondary o.brandsgatorvehicles >51 1290 0.02 29 Secondary o.brandsgatorutility >51 20 1.69 28 Secondary o.brandsgradallexcavators >51 150 2.11 44 Secondary o.brandsbillygoathighweedmower >51 0 0 21 Secondary o.brandsbillygoatbrushmowers >51 300 0.04 33 Secondary o.brandsbushhog >51 22200 0.27 50 Secondary o.brands

Page 27: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

billygoatlawnvacuums >51 870 0.28 31 Secondary o.brandsbillygoatbrush >51 10 0.83 34 Secondary o.brandsex3200yanmar >51 30 0 34 Secondary o.brandsyanmarex3200 >51 240 0 35 Secondary o.brandsyanmarlawnmowers >51 0 0 44 Secondary o.brandsyanmarrops >51 10 0.11 30 Secondary o.brandsyanmartractors >51 8100 0.18 40 Secondary o.brandstractor2002 17 0 0 39 L-HF model#s9560ttractor 20 0 0 41 L-HF model#sms170chainsawprice >51 30 0 40 Primary model#si80equipmentsales >51 30 0 51 Primary model#s2700diskripper 38 0 0 29 Secondary model#s610chiselplow 47 0 0 33 Secondary model#sms170 >51 990 0 34 Secondary model#sfs110r >51 90 0.29 27 Secondary model#sms170 >51 990 0 35 Secondary model#sms180 >51 390 0.42 43 Secondary model#sfs90 >51 390 0 34 Secondary model#sgx120 >51 150 0.6 38 Secondary model#sms211 >51 90 0 37 Secondary model#sfs90 >51 390 0 32 Secondary model#sgx35 >51 150 0.53 35 Secondary model#s9360r >51 0 0 35 Secondary model#sagx360 >51 0 0 37 Secondary model#s655tiller >51 10 0.1 33 Secondary model#sms192 >51 65 0.59 41 Secondary model#sh5430 >51 0 0 38 Secondary model#sh5420 >51 0 0 30 Secondary model#st495v >51 0 0 12 Secondary model#slg1500 >51 10 1.14 44 Secondary model#slg200 >51 90 0 44 Secondary model#sjcb190t >51 30 0 36 Secondary model#s11r24.5 >51 90 0.12 40 Secondary model#s23x8.50-12 >51 300 0.09 34 Secondary model#s13x5.00-6 >51 240 0.13 42 Secondary model#s13x5.00tires >51 10 0 42 Secondary model#szd1211 >51 30 0.675 39 Secondary model#shdc12 >51 30 0.965 42 Secondary model#s

Page 28: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

7.50x16tires >51 90 0.86 47 Secondary model#s1757013 >51 210 0.54 52 Secondary model#skm310 >51 10 0 37 Secondary model#sgs15 >51 480 0.1 48 Secondary model#ssprayerinstock 17 0 0 40 L-HF partsusedtractoraccessories 25 0 0 37 Primary partsusedtractorbucketsforsale 34 0 0 37 Primary partsagriculturalparts 35 990 3.26 35 Primary partstractorequipmentsuppliers 36 0 0 67 Primary partstractortillersforsale 37 300 1.22 40 Primary partsvaluebuilttractorparts 38 10 0.5 38 Primary partstractorimplementsforsale 41 300 0 44 Primary partsusedtractorimplementsforsale 46 90 0.74 51 Primary partsusedcompacttractorimplements 47 60 0.5 44 Primary partsusedlawntractorpart 48 0 0 57 Primary partsbuckettrackfinancing >51 0 0 44 Primary partscommercialpressurewashersforsale >51 300 0.68 35 Primary partsusedpowerrakesforsale >51 90 0.5 33 Primary partsusedtrackloader >51 120 0.53 37 Primary partsusedexcavationequipment >51 10 1.28 54 Primary partshighpressurewashersforsale >51 0 0 58 Primary partstractorfertilizerspreaders 25 90 0.77 43 Secondary partselectricdivertervalve 26 30 1.57 35 Secondary partsloaderquickattach 35 30 4.21 29 Secondary partsparttractor 37 10 0.64 40 Secondary partstractorsprayers 37 90 0.37 39 Secondary partstractorimplement 42 90 1 49 Secondary partstractorimplementsused 43 30 2.58 46 Secondary partsusedfarmimplements 45 90 0.3 49 Secondary partsgradingscrapers 45 30 2.47 21 Secondary partstractorpart 46 150 0.04 33 Secondary partscompostspreaders 48 60 0.4 38 Secondary partsoffsetrotarycutter >51 30 0.1 21 Secondary partsoilguard >51 30 0.15 35 Secondary partsexcavatorbrands >51 120 2.3 28 Secondary partsconstructioncutter >51 10 0 45 Secondary parts

Page 29: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

pressurewashersdirect >51 2400 0.51 50 Secondary partsbf-kmmini-cultivator >51 60 0 18 Secondary partsaeratorattachment >51 120 1.86 33 Secondary partsskidsteerrentals >51 210 2.43 26 Secondary partsbrushcuttersrentals >51 0 1.08 26 Secondary partsslowspeedshredder >51 10 2.29 23 Secondary partssnowremovalmachine >51 570 0.82 51 Secondary partsgrappleskidder >51 150 0.66 42 Secondary partsexcavatorsused >51 30 1.67 40 Secondary partsseedingequipment >51 30 0.94 34 Secondary partsminiexcavatormower >51 30 0 25 Secondary partsroundbalewrappers >51 210 0.63 32 Secondary partsexcavatortractor >51 60 3.66 52 Secondary partstractorexcavator >51 30 2.67 51 Secondary partsexcavatordealer >51 10 0.1 42 Secondary partstrailerexcavator >51 0 0 35 Secondary partsexcavatorsales >51 60 0.63 43 Secondary partsminiexcavatordealers >51 10 0.64 44 Secondary partsexcavatordealers >51 10 1.75 38 Secondary partsrubbertirescraper >51 30 0 37 Secondary parts15galsprayer >51 480 1.06 51 Secondary partsrtvaccessories >51 60 0.52 29 Secondary partslandscraper >51 150 0.02 39 Secondary partsnorthwesttractor 11 120 3.77 45 L-HF geosoregontractors 13 150 0.7 36 L-HF geosseattletractor 21 30 5.2 60 L-HF geoswashingtontractor 1 2880 0.02 59 Primary geosusedtractorswashington 1 60 0.52 43 Primary geossumnertractor 1 480 0.09 54 Primary geoswashingtontractorsumner 1 300 2.08 55 Primary geosaberdeentoolrental 4 10 0.1 54 Primary geostractorforsaleoregon 7 30 1.35 47 Primary geosusedtractorsoregon 10 90 0.4 40 Primary geostractorseattle 47 210 0.54 56 Primary geosoregonfarmequipment >51 16 0.39 49 Secondary geosequipmentrentalmedfordoregon >51 120 0.86 52 Secondary geosequipmentrentaltacoma >51 120 0 52 Secondary geos

Page 30: Prepared for CLIENT NAME REDACTED FOR COMPETITIVE PRIVACY · used lawn equipment for sale 19 480 0.59 38 L-HF lawn care lawn tractor store 21 0 0.58 58 Primary lawn care yard tractors

TermWTPos Volume CPC Diff Group Silo

equipmentrentaltacomawa >51 20 1.46 51 Secondary geosequipmentrentaleugeneor >51 30 0 43 Secondary geosequipmentrentalbendoregon >51 240 1.44 31 Secondary geosoregonequipmentparts >51 0 0 41 Secondary geosrentalequipmentportland >51 30 0 42 Secondary geosportlandequipmentrentals >51 60 0 43 Secondary geosportlandequipmentrental >51 90 1.18 43 Secondary geostoolrentaltacoma >51 90 0 48 Secondary geosequipmentrentalportland >51 210 0 45 Secondary geosequipmentrentalportlandoregon >51 30 1.54 39 Secondary geosequipmentrentalportlandor >51 30 0 41 Secondary geostoolrentalportland >51 240 0 46 Secondary geostoolrentalportlandoregon >51 30 0 42 Secondary geosrentaltoolrepairsportlandoregon >51 0 0 47 Secondary geosminiconstructionequipmentvancouver >51 0 0 34 Secondary geosequipmentrentalissaquah >51 30 0.5 46 Secondary geosequipmentrentalredmondwa >51 30 0.8 47 Secondary geoskirklandrentallequipment >51 0 0 47 Secondary geostractorpartsoregon >51 20 0.8 62 Secondary geos