Prepared by: Keith Brouillard Colleen Burke Rob Cawein Elise Porter Kate Vincent.

Prepared by:Keith BrouillardColleen BurkeRob CaweinElise PorterKate Vincent

Introduction

• Established in 1982 and is located in Rindge, NH.• Offers 165 acres of woodland, a sandy beach for

sunning and swimming and miles of beautiful hiking trails.

• Has been featured in Country Inns and Back Roads and nominated by Better Homes and Gardens and Yankee Magazine as one of America's best family resorts.

Woodbound Inn Golf Course

Problem Statement

• Research is necessary to determine how the Woodbound Inn can increase large function sales to customers, located in Cheshire County.

Woodbound Inn Function Hall

Research Objectives

• Determine the level of awareness of the Woodbound Inn.

• Determine the level of demand for each type of function

• Determine what perspective customers want with respect to a large function focused service.

• Determine how to best reach customers.

Methodology

• Met with Rick Kohlmorgen, manager of Woodbound Inn to determine problem.

• Population of Cheshire County: 73,825 48.7% males and 51.3% females

• Convenience Sample• Sample Size: 100 people• Focused on Rindge, Jaffrey, Peterborough, and

Keene• Analyzed data with SPSS software

Woodbound Inn Dining Hall

Survey

• Have you heard of the Woodbound Inn?• Have you ever been to the Woodbound Inn?

-If yes, check off the following reason for your visit: (Business meeting, wedding, reunion, outdoor activities, dining, weekend getaway, other)

• Rate your overall experience for questions 3-8 for those that apply:• How did you hear about the Woodbound Inn?• Would you recommend the Woodbound Inn for a large function?• What would attract you or your company to the Woodbound Inn?• What is your gender?• Please check your appropriate age bracket:• What town in Cheshire County are you from?

Lake Front Cabins

ResultsQuestion 1:

Have you heard of the Woodbound Inn?

yes84%

no16%

yes

no

ResultsHave you ever been to the Woodbound Inn?

yes75%

no25%

yes

no

Question 2:

Results

Cases weighted by SERVICE

If Yes check off the following reasons for your visit:

weekend Getaway

Dining

Outdoor Activities

Reunion

Wedding

Business Meeting

Missing

Pe

rce

nt

40

30

20

10

0

If yes:Reasons for your visit:

Results

Questions 3-8Service:


Rate your over all experience for questions 3-8

PoorFairNeutralGoodExcellent

Cou

nt

50

40

30

20

10

0

Atmosphere:



PoorFairNeutralGoodP

erce

nt

50

40

30

20

10

0

Results

Accommodations:




Perc

ent

60

50

40

30

20

10

0

Dining:



PoorFairNeutralGoodExcellentMissing

Per

cent

40

30

20

10

0

Results

Cleanliness:



FairNeutralGoodExcellent

Perc

ent

50

40

30

20

10

0

Professionalism:




Perc

ent

60

50

40

30

20

10

0

ResultsQuestion 9:w

ord

of m

outh

flyer

s/br

ochu

re

dire

ct m

ail

inte

rnet

new

spap

er

mag

azin

e

othe

r

How did you hearabout the

Woodbound Inn?

31

11

5 73

1

22

05

101520253035

How did you hear about the Woodbound Inn?

How did you hear about theWoodbound Inn?

ResultsQuestion 10:

Would You Recommend the Woodbound Inn for a large function?

No36%

Yes64%

No

Yes

Question 11: Open ended

ResultsQuestion 12:

What is your gender?

Female46%

Male54%

Female

Male

Question 13:

Please check your appropiate age bracket:

41%

9%19%

19%

11% 1%

FPC Student 18-25

Cheshire Countyresident 18-25

26-34

35-44

45-54

55+

ResultsQuestion 14:


What town in CheshireCounty are you from?

Walpole

Troy

Roxbury

Rindge

Peterbourough

Keene

Jaffery

Hinsdale

Gilsum

Fitzwilliam

Dublin

Pe

rce

nt

50

40

30

20

10

0

Cross TabulationsHave you heard of the Woodbound Inn? * What town in CheshireCounty are you from? Crosstabulation

Count

8 12 3 4 15 7 5 54 3 4 2 117

8 12 3 4 15 7 5 54 3 4 2 117

YesHave you heard ofthe Woodbound Inn?

Total

Dublin Fitzwilliam Gilsum Hinsdale Jaffery KeenePeterbour

ough Rindge Roxbury Troy Walpole

What town in CheshireCounty are you from?

Total

Case Processing Summary

113 96.6% 4 3.4% 117 100.0%

If Yes check off thefollowing reasons foryour visit: * Wouldyou recommend theWoodbound Inn for alarge function?

N Percent N Percent N Percent

Valid Missing Total

Cases

Cross Tabs

If Yes check off the following reasons for your visit: * Would yourecommend the Woodbound Inn for a large function? Crosstabulation

Count

4 3 7

13 3 16

2 3 5

16 15 31

13 28 41

6 7 13

54 59 113

Business Meeting

Wedding

Reunion

Outdoor Activities

Dining

weekend Getaway

If Yes check offthe followingreasons for yourvisit:

Total

Yes No

Would you recommendthe Woodbound Inn for

a large function?

Total

Cross Tabs

Have you heard of the Woodbound Inn? * Please check your appropiate age bracket: Crosstabulation

Count

45 9 17 26 20 117

45 9 17 26 20 117

YesHave you heard ofthe Woodbound Inn?

Total

FPC Student18-25

CheshireCountyresident18-25 26-34 35-44 45-54

Please check your appropiate age bracket:

Total

Limitations

• Sample Size

• Availability of owner

• SPSS Software

• Time

• Willingness to take the survey

Conclusions

• Awareness is low due to the location of the inn. Also, the weathered signs located on Route 202 and 119 are not visible to the common traveler.

• Majority of the business was facilitated by word of mouth and the internet. Newspaper Ads were the least effective method of advertising.

• Service, Dining, and Accommodations were sufficient. However, Professionalism should be improved.

• Dining and Outdoor activities attracted the most customers.

Recommendations• The Woodbound Inn should have more research conducted and further

investigate its market.

• More advertisements in the area of fliers or brochures. Coupons that offer a promotional deal to the consumer often increase sales and public awareness.

• More accommodations and services should be provided by the Inn in order to fully accommodate any high maintenance customer or groups.

• Professionalism should be increased in order to create a more satisfies customer.

• The Inn’s sign located on Route 119 on 202 should be more visible to the common traveler.

THANK YOU FOR YOUR ATTENTIONAny Questions?

Prepared by: Keith Brouillard Colleen Burke Rob Cawein Elise Porter Kate Vincent.

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